Coordinator, Digital Marketing Full-time Job

This is a unique, high-impact opportunity to play a critical role in shaping the future of a fast-growing North American airline.The Digital Marketing Coordinator is responsible for overseeing all day-to-day campaign trafficking. You will own the setup of some promotional campaigns across Porter’s advertising channels. You will be responsible for reporting of all programmatic/social campaigns. The Digital Marketing Coordinator develops positive relationships with internal teams and 3rd party vendors while using multiple programmatic/social platforms to traffic and report on digital media campaigns.

Duties & Responsibilities

• Support the Digital Marketing team on trafficking and reporting duties.
• Ensure campaign timelines are adhered to at every step of the process – plan deadlines, undertake creative trafficking (CM360), set go-live dates. 
• Audit and review digital creative tags to ensure they are accurate for campaign launch.
• Organize and pivot campaign data in a digestible fashion using Microsoft Excel or Google Sheets. Learn how to derive actionable insights based on campaign performance data.
• Work with digital advertising platforms like Google Marketing Platforms (Adwords, CM360, GA), Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager.
• Help manage the execution of the lifecycle marketing strategy across email, SMS and push. Launch batch-and-blast campaigns. 
• Play a part in content brainstorming and planning, briefing, deployment and analysis of campaigns.
• Assist with implementing and reporting on CRM initiatives by utilizing internal customer databases.
• Collaborate closely with the Creative, Loyalty, and Data Warehouse teams.

 

Knowledge and Skills:

 

• Familiarity with digital advertising industry terms and concepts.
• Ability to navigate ad-server and ad-verification platforms and pull reports is a plus.
• Advanced user of Microsoft Excel.
• Experience with reporting and deriving actionable insights from data.
• Strong communication and relationship-building skills
• High energy and teamwork mentality is a must
• Passion for problem solving.
• Strong attention to detail.

Behavioural Competencies

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• Bachelor’s degree in Business, Commerce, Marketing, Analytics or a related field.
• 1-2 Reporting experience required.
• 1-2 Hands-on experience in the programmatic/paid social environment.
• Experience with CRM/Email platforms is a plus.

Location

Toronto Downtown Office (250 Yonge Street) #LI-Hybrid

Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porters fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline® in the World Airline Star Rating®.