All jobs in Marketing & Communication

Overview

Requisition ID: 34445 

What is the opportunity?  

The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sponsorship initiatives through employee communications and proactive and reactive media relations.

In this role, you will support business objectives through the execution of strategic multi-stakeholder communications for programs including: the RBC Canadian Open, RBC Heritage, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBC Music and other brand initiatives. 

What will you do?   

• Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
• Protect and enhance RBC’s reputation through effective communications and storytelling focused on our brand marketing and sponsorships efforts
• Assist with cultivation and management of media relationships relevant to Brand Marketing
• Foster collaborative relationships with key stakeholders, including partners in Brand Marketing and Corporate Communications colleagues
• Support with media monitoring, help proactively identify potential reputational issues and work closely with Director and Senior Manager as required to help mitigate them
• Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features and communications toolkits.

What do you need to succeed?

Must-have  

• 3+ years of communications or PR experience
• Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
• Strong external and internal communications and/or media relations experience
• Excellent writer, editor, speaker and content creator with the ability to craft a compelling story for a variety of audiences and channels
• Ability to prioritize among competing requests in a fast-paced environment; embrace change; and demonstrate diplomacy, professionalism and a positive attitude
• Ability to work both collaboratively and independently
• Ability to confidently provide strategic guidance to senior leaders and possess the ability to educate and influence others on communications best practices
• Digital and social media savvy, with a strong grasp on the evolving digital media landscape
• Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously

Nice-to-have 

• Experience with executing sponsored content partnerships
• Interest in marketing, sports and/or entertainment
• Existing relationships with marketing, business, entertainment and/or sports media

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities 
• Work in a dynamic, collaborative, progressive and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills

Decision Making, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Oral Communications, Organizational Communications, Time Management

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

TORONTO

Canada

37.5

Full time

HUMAN RESOURCES & BMCC

Regular

Salaried

2025-03-10

2025-03-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Overview

 The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 11. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
• Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
• Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
• Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
• End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
• Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
• Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
• Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
• Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

• Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
• Superior writing, editing and content production skills
• A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
• Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
• Proven ability to lead and coach others
• Ability to build mutually beneficial relationships
• Proven ability to handle multiple priorities
• Excellent judgement and ability to maintain confidentiality
• Ability to understand complex business information and simplify into engaging, meaningful and relevant content
• Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
• Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 18. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
• Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
• Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
• Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
• End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
• Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
• Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
• Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
• Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

• Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
• Superior writing, editing and content production skills
• A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
• Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
• Proven ability to lead and coach others
• Ability to build mutually beneficial relationships
• Proven ability to handle multiple priorities
• Excellent judgement and ability to maintain confidentiality
• Ability to understand complex business information and simplify into engaging, meaningful and relevant content
• Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
• Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

The communications advisor will work as a member of the Media and Issues Management team to protect and enhance Cenovus’s reputation externally, provide strategic communications guidance and support to Cenovus’s entire communication group and provide video story-telling expertise to internal clients. The role requires strategic and critical thinking skills to lead and complete a variety of tasks and projects across different internal teams and requires the ability to build strong partnerships with internal subject-matter experts and leaders, including the Cenovus Leadership Team (CLT) and senior leaders.

What you’ll do:

• Developing and  implementing strategic communication plans that contribute to Cenovus’s business goals

• Leading all aspects of video story telling and production on behalf of internal clients and the Media & Issues Management team

• Coordinate, write and develop external communication materials, including: speaking notes, key messages, print collateral, speeches, FAQs, digital display content, or whatever is required

• Ensure all communication materials reflect Cenovus’s brand and align with our strategy and culture, and are reviewed by the right internal subject matter experts

• Provide recommendations for new tools or improvements to existing tools that help production and execution of communications goals

• Provide communications support for company events when required (e.g. town halls, Innovation Summit etc.)

• Lead a variety of external projects that require writing, coordination with designers/vendors, and managing reviews and approvals

• Participate in the rotation of being the point person on the media relations inbox

• Over time become part of the Crisis Communications rotation as communications officer 

• Develop a strong understanding of Cenovus’s business, technology and key messaging, and stay informed on company and industry news and issues

Who you are:

Our ideal candidate will have the following minimum requirements:

• Legally authorized to work in Canada

• 5 years of communications experience in a corporate setting or similar environment, including media

• Superior writing and editing skills

• Experience working with external communications, including digital communications solutions

• Video production experience including writing, shooting and editing

• Familiarity with the oil and gas industry and an understanding of current issues would be beneficial

We acknowledge the value of transferrable skills and may consider equivalent combinations of experience and education should you not meet a specific requirement.

Note: The application deadline for this position is 11:59 PM MT, March 8th, 2025.

Suncor is actively seeking an experienced and driven Director, Corporate Communications within our External Affairs team. In this pivotal role, you’ll leverage your expertise to maintain, protect, and enhance our corporate reputation, public profile and brand while leading the Media, Brand, Events, Web Services and Translation teams. If you’re ready to be a key media spokesperson to enable our strategy and promote our vision, we want to hear from you!

Minimum Requirements:

• A Bachelor’s degree in Communications, Marketing, Public Relations (or equivalent)
• At least 10 years of direct relevant experience, including progressive leadership roles
• Performance driven and committed to inspiring others to achieve collective business results
• Experience designing and implementing successful corporate events (public and private initiatives)
• Proven experience in digital marketing, social media strategy, and analytics tools
• Understanding of the external business environment and brand positioning best practices

Responsibilities:

• Provide hands on management of the creation and delivery of impactful content for internal and external consumers
• Represent Suncor as the key media relations spokesperson who promotes our best interests, protects our reputation, and informs the public
• Offer strategic direction and expert advice on public affairs and communication issues, including information, crisis, and issues management in relation to key stakeholders
• Lead the effective creation, planning and deployment of special event programming
• Oversee corporate brand management and corporate wide creative services
• Manage the communications relationships with key industry associations and joint ventures
• Oversee the delivery of quality translation and proofreading services

Location and other Key Details:

• This is an office-based role. You will work out of our Calgary head office, located in the Suncor Energy Centre at 150 – 6th Ave S.W.
• Hours of work are a regular 40-hour work week, Monday to Friday, with the potential for extended work hours based on business needs
• Our business professional roles follow internal compensation guidelines, and the pay band will generally be based on years of experience and scope of work
• Travel is required as a part of this role

Overview

Additional Requirements:

• Successful candidates may be required to provide a satisfactory criminal record check per the City of Regina's Criminal Record Check Policy.
• Proof of education is required.
• Additional assessments may be conducted to evaluate competencies, skills, and knowledge.