All jobs within 50 km around Mississauga in Marketing & Communication

 The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 11. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
• Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
• Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
• Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
• End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
• Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
• Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
• Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
• Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

• Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
• Superior writing, editing and content production skills
• A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
• Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
• Proven ability to lead and coach others
• Ability to build mutually beneficial relationships
• Proven ability to handle multiple priorities
• Excellent judgement and ability to maintain confidentiality
• Ability to understand complex business information and simplify into engaging, meaningful and relevant content
• Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
• Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 18. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
• Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
• Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
• Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
• End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
• Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
• Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
• Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
• Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

• Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
• Superior writing, editing and content production skills
• A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
• Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
• Proven ability to lead and coach others
• Ability to build mutually beneficial relationships
• Proven ability to handle multiple priorities
• Excellent judgement and ability to maintain confidentiality
• Ability to understand complex business information and simplify into engaging, meaningful and relevant content
• Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
• Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Overview

Overview

Be part of an amazing brand team and family.  One that offers mutual respect, kindness, support, clear communication, and many opportunities to learn and grow.  As a key member of the Shopper & Digital Marketing team, the Omni Channel Marketing Associate will help execute fully integrated shopper & digital campaigns.  This role will support driving market share growth and achieving profitable sales for our brands.   The associate will be responsible for supporting integrated marketing programs across key customers in both Canada & US, and will lead some regional key account programs. Building strong relationship is integral to this role as you partner with multiple marketing & customer development teams, external agencies and retail partners both in the US & Canada.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 24. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Omni Channel Marketing – customer ASP & national scale program in both US & Canada
• Customer planning rhythms
• Brand development progression (share/sales/profit) across multiple categories and channels
• Collaboration with category marketing teams
• Budget management

More details about the role:

• Omnichannel Strategy: Support the holistic Omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
• Marketing Effectiveness: Oversee shopper marketing effectiveness, ensuring seamless communication from print to digital mediums and field execution.
• Media Strategy Execution: Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
• Collaboration: Liaise with Maple Leaf Foods Category Marketing teams to understand category needs and deliver plans that meet these requirements.
• Promotional Development: Collaborate with agency teams to create innovative promotions, ensuring alignment with all key internal and external stakeholders.
• Program Execution: Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
• Budget Management: Manage ongoing planning and budget to ensure timely spending with optimized ROI.
• Supplier Relationship Management: Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
• Analytics and Insights: Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.

What You’ll Bring:

• 1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
• Experience in digital marketing, including social media, eCommerce, paid search & display advertising
• A passion for brands, communication, strategy, consumer insights and storytelling.
• Post-secondary education
• Proven creativity coupled with sound business judgement and an entrepreneurial spirit
• Outstanding communication (written & oral)
• Proven ability to build productive internal and external relationships
• Exceptional project management skills and highly detailed oriented
• Appetite for continuous learning
• Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Join a dynamic team representing the #1 Halal brand in Canada: Mina as well as new up and coming South Asian brand, where respect, collaboration, and growth are at the core of everything we do. This role offers a unique opportunity to celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand. As a Brand Marketing Associate, you will play a critical role in shaping the brand's narrative and future. You'll bring a passion for storytelling and consumer-focused marketing, paired with a strategic, results-driven mindset to deliver meaningful, profitable growth. This is your chance to work on culturally significant and leading these brands blending authenticity with innovation. Your work will focus on brand stewardship, strategy development, impactful communications, and leveraging analytics to make data-informed decisions, all while championing the values of Halal and South Asian communities.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 23.   Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Brand stewardship
• Brand communications
• Digital and social content creation
• Shopper marketing
• Packaging design
• Brand analytics and measurement (Nielsen, shipments, communication KPIs)
• Brand development progression (share/sales/profit) across multiple categories and channels
• Brand planning rhythms
• Collaboration with category marketing teams
• Budget management

 More details about the role:

• Proudly act as brand steward for brands, ensuring all articulations (360 communication, media, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards.
• Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand. You'll design impactful initiatives, host engaging events, and build partnerships that celebrate cultural diversity and create a sense of belonging. Through your efforts, you'll ensure the brand becomes a trusted and valued part of their journey in Canada.
• Work with various leading agency teams to develop breakthrough consumer communications and media plans from ideation to launch, while collaborating with all key internal and external stakeholders to achieve alignment. 
• Lead, develop and manage digital and social content creation & approvals for your brands online channels, along with scheduling and analytics.
• Co-creation of shopper marketing programs (both national and ASPs) to ensure your brand is executed with excellence, balancing brand authenticity and ability to plug-in to customer strategies. Lead post-mortems on all programs to ensure continued optimization with learnings.
• Own the briefing and execution of all packaging design projects for existing & new products, ensuring brand consistency, with design and claims optimization across multiple categories and/or sub-brands.
• Understand brand analytics and measurement (Nielsen, shipments, communications KPIs) to gather insights to drive recommendations for the brand moving forward, inclusive of brand campaign post-mortems.
• Support brand development share/sales/profit progression across multiple categories and channels, inclusive of supporting annual brand planning rhythms (i.e., Key Issues, Key Strategies, annual brand priorities).
• Liaise with Maple Leaf Foods Category Marketing teams to ensure clear understanding of category issues/needs to deliver plans that answer the brief.
• Ongoing planning and budget management and strategy to ensure timely spend with optimized ROI.

What You’ll Bring:

• The ideal candidate brings a deep understanding of the diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine. You have lived experience or meaningful exposure to the values, practices, and preferences of the communities we serve, enabling you to authentically connect with our target audiences and elevate both our halal and South Asian brands.
• 2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
• A passion for brands, communication, strategy, consumer insights and storytelling.
• Post-secondary education
• Proven creativity coupled with sound business judgement and an entrepreneurial spirit
• Outstanding communication (written & oral)
• Proven ability to build productive internal and external relationships
• Exceptional project management skills and highly detailed oriented
• Appetite for continuous learning
• Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Overview

Overview

Overview

Overview

Reporting to the Sr Marketing Manager of Shopper Marketing this position is accountable to support the growth and profitability of the PepsiCo Beverages Portfolio at some of our most important large format customers, specifically will lead the long term growth plan for Costco. As a change leader, influencer, and strong brand marketer, you will be responsible for building the strategy, planning and commercialization of our key innovation and programming for these customers.  You will need to work collaboratively with a large cross functional team in order to deliver results and bring new ideas to the market.

Key responsibilities for the Associate Marketing Manager include:

• Lead the development of the innovation hopper and annual planning process for the Costco business
• Lead weekly cross functional team meetings to commercialize new innovation
• Lead the New Product Development process with senior leadership in order to gather feedback and approval on key innovation during the commercialization process
• Lead development and presentation of the key Actions for growth meetings with the Costco customer and buyer
• Work collaboratively with the brand team in order to develop the best long term plan to drive growth at our biggest LF customers
• Support with critical internal alignment meetings such as RSLT, AFG, and retail AOP
• Lead the large format, club and e-commerce business review
• Collaborate with the LF shopper marketing team in order to deliver full year calendar plans
• Work with the consumer insights team to better understand the shopper and key drivers of purchase
• Lead the e-commerce growth and development plan in collaboration with the key account management team

Qualifications

• Undergraduate Degree in Business/Marketing 
• 3-5 Years of working experience
• Strong Project Management 
• Strong knowledge of PBC business, Go to Market (GTM), systems and processes preferred
• Ability to effectively collaborate, communicate and influence in a customer / sales environment
• Demonstrated leadership capability within a cross-functional environment
• Demonstrated ability to develop and cultivate relationships
• High level of professional maturity – ability to collaborate with external customer teams
• Strong analytical skills
• Knowledge of ecommerce landscape is an asset

#Li-Hybrid