Reporting to the Manager, B2B Marketing and Communications, the B2B Marketing and Communication Manager is a critical role supporting our internal business partners the Global Sales branch in planning, executing, creating, and implementing B2B content, campaigns, and Sales communications materials. As a member of the Air Canada Brand team, this role brings the best of the brand to a valuable external customer base, adding value to all campaigns and outputs in serving the leadership and stakeholders in the Global Sales team. 

Responsabilities:

• Develop and execute a range of regular external sales and marketing communications to engage and retain targeted B2B customers, such as weekly newsletters, customer emails, and social media content via Hootsuite Amplify. 
• Create and implement integrated multi-channel travel trade media marketing plans that promote routes/network, product, and brand marketing campaigns for travel trade and other external B2B audiences as needed, working with the Air Canada Creative Studio and agency resources, as needed. 
• Collaborate with members of the Global Sales team to create and distribute sales collateral and promotional materials (such as flat-sheets, brochures, presentations, etc.) that promote routes, network, product, for travel trade and other external B2B audiences for use by Air Canada Global Sales at customer meetings, events, conferences, etc. 
• Support the Sales Program Management team with travel agent engagement tactics, such as development of landing pages, e-commerce updates, promotional plans, or execution of customer contests, as well as optimizing digital presence on the Air Canada Agent Portal 
• Work with the Manager, Events, to provide content support for conferences and events, and create customer communications for customer events such as invitations, landing pages, and post event follow-ups. 
• Write, adapt and develop B2B content based on business and commercial inputs from various internal stakeholders (Global Sales, Corp Comm, Brand, etc) for distribution through owned and paid channels. 
• Manage Integrated B2B Marketing calendar, working with cross-functional team members to keep it updated with all ongoing marketing and sales activations across our B2B channels, and that it aligns with all communications objectives 
• Follow established processes and timelines to work with internal teams to deliver projects on time and on brand 
• Manage the day-to-day monitoring, planning, budgeting, and reporting on trade media spend, and make recommendations on tactics and approach, and contribute to annual planning and calendarization of campaigns. 
• Use your experience to troubleshoot and communicate as needed to ensure effective results 
• Be a subject-matter expert, information-resource to business units in Global Sales, building strong working relationships with internal and external partners. 
• Monitor market trends and competitor activities, and provide the Brand and Sales  teams with insights and strategic point of views. 
• Contribute to the achievement of corporate annual objectives and targets with integrity 
• Participate in the annual marketing sales communications planning process

Qualifications

• University degree in Communications, Marketing, or equivalent and 3-5 years of relevant experience 
• Excellent communication skills (written and oral), attention to detail with exceptional editing and writing skills, with an eye to continuous improvement and creativity 
• Possess an energetic and tenacious attitude  
• Flexible, takes initiative, values cooperation, and excels in building positive relationships, with a strong commitment to teamwork and accountability 
• Able to respond, influence and proactively create mutually acceptable solutions, always with Air Canada best interests in mind 
• Strong interpersonal and organizational skills, proven customer-centric orientation and ability to work with various internal stakeholder levels 
• Comfort in managing the marketing brief process and working with internal creative resources, helping manage the review, approval, and translation process 
• Proven organizational and prioritization skills with ability to work under pressure and meet deadlines 
• Ability to multi-task while at the same time never sacrificing quality 
• Willingness and flexibility to work outside of regular operating hours and travel from time to time as required 
• Good understanding of, and experience in airline industry (passenger environment, sales and marketing structures, methodologies, overall objectives and strategies), an asset 
• Advanced knowledge of Microsoft Office programs Word, PowerPoint and Excel  
• Bilingual (English and French) an asset 

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates