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Digital Marketing Specialist Full-time Job

Englobe

Marketing & Communication   Québec
Job Details

We offer

  • A full range of benefits (group insurance with shared costs upon hiring, group RRSP);
  • A telemedicine virtual healthcare service;
  • An annual reimbursement of sports expenses;
  • Opportunities for skills development;
  • Flexible hours and ability to compress working hours;
  • Internal policy to encourage teleworking.

Choose the path of impact. Join us in creating a positive legacy. 

 


Your Contribution

 

  • Oversee and manage the content strategy, architecture, and performance of the company's website 
  • Develop and execute successful SEO strategies to improve organic search rankings and maximize traffic 
  • Manage SEM campaigns on platforms such as Google Ads to increase awareness and generate leads 
  • Conduct keyword research, analysis, and implementation within website content 
  • Work with cross-functional teams to ensure website alignment with overall marketing strategy 
  • Monitor and report on the effectiveness of SEO/SEM efforts and adjust strategies as necessary 
  • Analyze website traffic and user engagement metrics to identify opportunities for improvement 
  • Optimize conversion rate for our digital assets to enhance performance and customer experience 
  • Stay up to date with the latest industry trends and changes in algorithms 
  • Handle any associated tasks with digital marketing campaigns  

Your Profile

 

  • Proven experience in managing websites and implementing successful SEO/SEM strategies 
  • Experience with social media platforms and strategies 
  • Experience or familiarity with AI tools and concepts in a digital marketing context is a plus 
  • Strong understanding of current online marketing concepts, strategy, and industry best practices 
  • Experience with website analytics tools (e.g., Google Analytics, WebTrends) 
  • Skilled in website optimization tools and keyword resources 
  • Good knowledge or familiarity with Drupal   
  • Ability to analyze data and provide evidence-based recommendations 
  • High level of creativity, attention to detail, and project management skills 
  • Excellent communication skills and the ability to work in a fast-paced environment 
  • Fluency in English and French 
  • BS/MS degree in Marketing or similar experience preferred 

Digital Marketing Specialist

Englobe
Québec
  Marketing & Communication Full-time
We offer A full range of benefits (group insurance with shared costs upon hiring, group RRSP); A telemedicine virtual healthcare service; An annual reimbursement of sports expenses...
Learn More
Feb 26th, 2024 at 12:24

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