All jobs within 50 km around Newmarket in Marketing & Communication

What you’ll do

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.  The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews – both positive and negative – based on real-life use. Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.   

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).  This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.  

• Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

• Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

• Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

• Contribute to annual marketing plans and programs in support of business and marketing objectives

• Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

• Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

• Provide administrative support and oversee budget tracking and project timeline

What you bring

• University graduate, education in Marketing or a related field

• Minimum of 2 years of related marketing experience on either the client or agency side

• Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and/or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

• Attention to detail, strong project management, analytical and problem-solving skills

• Adaptable; excited about the opportunity to work in an environment of change and fast pace

• Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

• Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members  

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-NV1

As a Brand Communications Coordinator, you will have the unique opportunity to work for two of Canada’s most iconic brands: Mark’s and SportChek. You will effectively assist with day-to-day external communications ranging from writing and editing content, program execution including events and product mailers, media and influencer relations, presentation development and research, and relationship building across multiple teams. You will have the ability to balance multiple priorities and projects and deliver results in a fast-paced, creative, and exciting environment. Some travel will be required in this dual role.

• As a valued member of the team, you will:

• Help develop and execute communications plans and programs that meet business and stakeholder requirements while ensuring consistent, timely and efficient communications

• Execute “day to day” communications and tasks that support the business objectives

• Develop and verify media lists and materials independently or in partnership with an outside agency

• Develop drafts of media and influencer materials for review that are appropriately written and factually correct

• Act as a communications team player on various projects, working closely with managers, business leads and project teams to develop effective integrated communication plans

• Respond quickly to requests by media, internal stakeholders and team members

• Conduct research for project planning

• Support the team with program management, including project and budget tracking and general admin

• Support media relations, media monitoring and reporting

• Coordinate sourcing, ordering and shipping of products

• Build influencer relationships, edit content and provide support where needed

• Create internal presentations including PR plans and media wrap reports

What you bring

• 1-2 years of experience in Communications, Public Relations, Journalism, or a related discipline

• Experience/knowledge of the Canadian media landscape, social media, and influencer marketing

• Excellent spoken and interpersonal communication skills with attention to detail and accuracy

• Ability to excel in a fast-paced, always-changing environment

• Proficient in Microsoft 365 including Word, Outlook, PowerPoint, Excel

• Knowledge of media monitoring tools and software considered an asset

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

What is the opportunity?   

As Brand Marketing Coordinator, you will support and administer the project planning of national advertising campaigns and sponsorships that align to business growth objectives for RBC Global Asset Management (GAM) and RBC iShares.

You will liaise with internal partners, external agencies, and industry organizations to help with the execution of campaigns, sponsorship events and digital project initiatives.

What will you do?  

• Support the project management and administration of creative assets for advertising campaigns and sponsorship events; assist in ideation, production, ad tagging, translation, and project management.
• Support in analyzing campaign metrics, interpreting data to optimize for greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better brand experience). 
• Leverage online platforms to complete competitive research; showcase findings and initial recommendations to the brand team based on intel.
• Own and maintain the advertising and sponsorship event calendar for the Canadian retail market.
• Assist with ad-hoc requests and projects.

What do you need to succeed?

Must-have 

• 1-3 years of experience in marketing and/or advertising, preferably within the investment industry (asset management)
• Excellent written/verbal communication skills
• Ability to execute with excellence with an acute attention to detail
• Highly effective time management skills with the ability to multi-task, prioritize and plan effectively
• Demonstrate project management skills and ability to navigate cross-functional teams

Nice-to-have

• Post-secondary education in business, marketing or an equivalent degree in a field of study related to the job
• Agency and vendor management experience
• Foundational digital marketing experience
• Experience in sponsorships and strategic partnerships

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities. 
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• A hybrid work model; 3 days in office and 2 days working from home.

Job Skills

Adaptability, Brand Management, Customer Service, Listening Effectively, Long Term Planning, Marketing Activities, Market Research, Product Services, Sales Channels, Teamwork

Additional Job Details

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

TORONTO

Canada

37.5

Full time

WEALTH MANAGEMENT

Regular

Salaried

2024-10-21

2024-11-05

This is a unique, high-impact opportunity to play a critical role in shaping the future of a fast-growing North American airline.The Digital Marketing Coordinator is responsible for overseeing all day-to-day campaign trafficking. You will own the setup of some promotional campaigns across Porter’s advertising channels. You will be responsible for reporting of all programmatic/social campaigns. The Digital Marketing Coordinator develops positive relationships with internal teams and 3rd party vendors while using multiple programmatic/social platforms to traffic and report on digital media campaigns.

Duties & Responsibilities

• Support the Digital Marketing team on trafficking and reporting duties.
• Ensure campaign timelines are adhered to at every step of the process – plan deadlines, undertake creative trafficking (CM360), set go-live dates. 
• Audit and review digital creative tags to ensure they are accurate for campaign launch.
• Organize and pivot campaign data in a digestible fashion using Microsoft Excel or Google Sheets. Learn how to derive actionable insights based on campaign performance data.
• Work with digital advertising platforms like Google Marketing Platforms (Adwords, CM360, GA), Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager.
• Help manage the execution of the lifecycle marketing strategy across email, SMS and push. Launch batch-and-blast campaigns. 
• Play a part in content brainstorming and planning, briefing, deployment and analysis of campaigns.
• Assist with implementing and reporting on CRM initiatives by utilizing internal customer databases.
• Collaborate closely with the Creative, Loyalty, and Data Warehouse teams.

Knowledge and Skills:

• Familiarity with digital advertising industry terms and concepts.
• Ability to navigate ad-server and ad-verification platforms and pull reports is a plus.
• Advanced user of Microsoft Excel.
• Experience with reporting and deriving actionable insights from data.
• Strong communication and relationship-building skills
• High energy and teamwork mentality is a must
• Passion for problem solving.
• Strong attention to detail.

Behavioural Competencies

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• Bachelor’s degree in Business, Commerce, Marketing, Analytics or a related field.
• 1-2 Reporting experience required.
• 1-2 Hands-on experience in the programmatic/paid social environment.
• Experience with CRM/Email platforms is a plus.

Location

Toronto Downtown Office (250 Yonge Street) #LI-Hybrid

The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, and responsible for driving the planning process for Marketing. You will work closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada. It will be critical for you to drive alignment across Canada and with the Global marketing team. You will monitor and report on the execution of the marketing plan, including tracking of Marketing’s scorecard and key reporting events such as the monthly business review. The Director, Marketing Strategy and Operations will also manage Marketing’s Book of Work, which includes all marketing campaigns and initiative spend, as well as our support of key initiatives in the IT Book of Work.

Key Accountabilities:

Drive the planning process for Canada Marketing

• Lead the process to develop the Marketing Plan for Canada
• Drive alignment across Canada businesses and functions
• Align with Global Marketing
• Support the cascade and communication of the marketing plan
• Identify KPIs and set targets in support of the plan to establish Marketing’s scorecard

Monitor and report on execution of the marketing plan

• Track Marketing’s scorecard
• Identify across Marketing: what’s working, what is not working, and what we have learnt as we execute
• Support regular reporting, including the monthly business reviews

Manage the Book of Work for Marketing

• Includes: Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing’s Book of Work which cover our marketing campaign and initiative spend
• In partnership with the CMO and leadership team: prioritize, support approval process through Manulife’s Outcome Delivery Framework (ODF), and track progress against delivery

Qualifications:

• 5+ years of progressive experience; previous experience in strategy consulting considered an advantage
• Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities
• Experience in marketing; experience in digital marketing an asset
• Demonstrated ability to communicate complex concepts / results in a clear, concise, easy to understand manner (written and verbal)
• Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight
• Demonstrated ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills
• Ability to work with ambiguous, fluid and changing responsibilities, and be able to readily adapt to the dynamics of managing multiple ongoing initiatives simultaneously
• Ability to consistently deliver high quality results (attention to detail) within tight deadlines
• Proven ability to interact / influence outside functional boundaries to achieve common goals
• Bachelor’s degree required (Master’s an asset)

Competencies:

• Influence and Persuasion – obtains buy-in from others, with or without authority
• Adaptability – adapts and supports integrated change (a change champion)
• Collaboration – builds beneficial networks to achieve collective business goals
• Solution Focused – focuses on results and leading / influencing a team to deliver solutions
• Compelling Communication – strong ability to communicate at all levels to stakeholders
• Executing with Excellence – delivers meaningful, sustainable results

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

#LI-hy

Marketing Specialist TV Brands

Who we’re looking for:

Rogers Sports & Media is looking for strong executor and strategic planner to help elevate our brands, social media and marketing presence across our TV portfolio. This role requires someone with strong creative sensibilities, social media skills, brand management skills, a detailed focus, and experience in briefing multi-facet campaigns with media agency, creative and internal media planning partners. You will play a key role in the development of industry-leading marketing campaigns for our audiences across all platforms. In addition, the ideal candidate will understand, analyze, and react to the rapidly evolving media landscape, marketplace and content consumption habits of audiences across Canada.

What you’ll do:

• Contribute to the brand strategy across the TV portfolio, developing the insight-driven roadmap for marketing-led growth
• Ensure the individual brand identity is consistent across all consumer touchpoints
• Assist with strategic planning and the full-year campaign planning process across the TV brands, with audience reach, acquisition and engagement in mind
• Contribute to the brand presence and content development across social media channels. Planning social media roll out campaigns (organic & paid), create and develop original social content, daily activity across socials and maintain community engagement.
• Leverage insights, analytics and trends to inform marketing and campaign strategies, in order to determine key tactics to grow audiences in both traditional and digital media environments
• Work collaboratively with programming, sales, digital and content/editorial teams to provide insights, ideate and produce best-in-class communications that drives ratings and revenue goals
• Support the Manager in agency planning and budget management process, taking the lead on key projects, and ensuring campaigns are delivered on time and on budget
• Be the knowledge base for all marketing touchpoints clearly articulating campaign goals and objectives to agency and creative partners to deliver effective marketing solutions
• Identify opportunities to grow brand visibility amongst core audience targets
• Ensure campaign delivery processes are clearly articulated to all stakeholders to manage the end-to-end process with internal and external partners, never missing a deadline
• Work closely with internal content and media teams optimize campaign effectiveness and achieve tactical objectives on owned and operated channels
• Contribute to a strong team culture of passionate marketing professionals, sharing insights and plans to ensure full team understanding and support
• Contribute to budget planning and executional excellent

What you bring:

• A solid understanding of the Canadian media environment and strong knowledge of the TV / entertainment industry
• Understanding and knowledge of social media – IG, FB, X, YouTube, Tik Tok
• Photoshop skills
• Experience in brand management, advertising development and/or campaign planning
• 3+ years marketing experience, with proven ability to work collaboratively with cross-functional teams to achieve campaign goals
• An analytical lens to maximise campaign performance and drive business growth via all advertising channels
• Demonstratable knowledge of broadcast, streaming and digital media
• Strong attention to detail with proven experience in development and delivery of high-profile, multi-channel campaigns
• Demonstratable experience across a broad range of media and an understanding of the purpose of media in the marketing funnel
• A proven ability to build strong and successful relationships with key stakeholders, taking initiative to help deliver results
• Strong work-ethic and a desire to contribute to a team that is focussed on success

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311747

• Posting Period:  05-Jul-2024 to 26-Jul-2024

•  

The Strategic Public and Employee Communications (SPEC) Division delivers effective marketing and communications to the public and City staff. Through a centralized, centres of excellence approach that nurtures growth and opportunities for its staff, SPEC will focus on proactive storytelling that puts the City, and its divisions – as partners – at the centre. Integrated communications and marketing activities will align with the broader

organizational strategy and drive measurable impact.

SPEC, a high-performing and fast-paced division, is currently seeking a highly-skilled Senior Communications Advisor to join the division’s Public Education, Marketing & Creative Centre of Excellence. Successful candidates are seasoned communicators with a track record that clearly demonstrate creative communications approaches, are comfortable leading teams and have experience with issues management strategies and emergency communications. They will not shy away from challenges, will build and maintain strong relationships, have high political acumen, seek out unique communications opportunities, anticipate and manage risk, advocate for continuous improvement, be passionate storytellers for Toronto and commit to going above and beyond in service delivery and innovation.

Applicants interested in other Centres of Excellence are encouraged to apply for future opportunities. You will be prompted to indicate your preference in your application.

Major Responsibilities for all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

• Builds collaborative relationships with senior management, partner divisions, other interested parties, and staff across SPEC division to ensure effective implementation of communication tactics and to have oversight over emerging issues.
• Provides timely and knowledgeable strategic communications leadership and counsel as well as direction to City divisions on both a proactive and reactive basis.
• Provides strategic communication leadership after hours while on standby, after business hours and on weekends as directed.
• Responds in a timely manner to media and other requests for information on City programs and services and provides communications leadership when incidents or emergencies take place after hours.
• Monitors Council and Committee agendas and directives, interested parties, other municipalities, federal and provincial government announcements and legislation and media coverage to determine impact on the City and provides counsel to divisional management.
• Creates benchmarks and adopts a strategic approach that considers industry best practices to ensure communications are rooted in measurement and strategy.
• Manages and oversees the delivery of strategic communications/issues management services for highly sensitive, high-profile and contentious matters that have city-wide implications.
• Mentors and supervises staff within the division to promote best practices, provide advice and to establish a professional and well-respected communications service.

Public Education, Marketing and Creative Centre of Excellence team:

The Public Education, Marketing and Creative Centre of Excellence is responsible for creating compelling narratives to inform and educate the public through traditional, paid social and digital advertising campaigns and creative treatments to achieve strategic objectives. The Senior Communications Advisor needs to be a creative, out of the box thinker and storyteller.

Major Responsibilities:

• Embraces innovation and excels at visual storytelling while working to reach diverse audiences.
• Writes strong and compelling headlines and messaging.
• Creates and executes integrated marketing campaigns including measuring results
  and reporting.
• Brings complex ideas and information to life in accessible ways.
• Leads and collaborates to drive forward team’s annual objectives and special projects.
• Digital content creation, as well as working with third-party creatives and/or videographers, photographers or other vendors.
• Strengthens the City’s brand voice and identity.

Media Relations and Issues Management Centre of Excellence team:

The Media Relations and Issues Management Centre of Excellence is responsible for developing and delivering media relations and issues management strategies and activities for the City. The Senior Communications Advisor will provide leadership and counsel to the City including leading communications responses for reputational issues, providing crisis communications expertise, leading in rapid response situations and developing collaborative relationships across the organization.

Major Responsibilities:

• Leads a variety of complex programs and projects.
• Identifies and anticipates reputational risks, monitors and advises on emerging issues that can affect the City's brand and the achievement of its goals.
• Develops and operationalizes communication strategies that protect and/or enhance the City's reputation and ensures senior City officials are prepared in advance to respond to challenges.
• Provides communications leadership when events, major incidents, rapid response situations or declared emergencies as directed, working quickly and effectively across all platforms in challenging conditions.
• Serving as a spokesperson and conducting media training for key spokespeople.

Strategy and Relationships Centre of Excellence team:

The Strategy and Relationships Centre of Excellence is responsible for providing strategic, expert communications leadership to City staff including leading proactive and innovative strategy development and planning, project management, anticipating and coordinating strategic communications needs against corporate objectives and priorities, developing collaborative relationships, and monitoring and measuring results.

Major Responsibilities:

• Identifies, develops, and implements strategic and innovative, large-scale, multi-channel communications plans that detail results-oriented action plans that consider both internal and external proactive and reactive strategies, issue management, digital and media strategies and tactics that are rooted in measurement and strategy.
• Leads the development of overall strategy, the execution of communications campaigns and the management of budget to ensure corporate-wide issues are effectively managed.

• Project manages and measures and evaluates work while reporting out regularly to senior leaders.
• Leads and co-ordinates project teams to ensure that all communications strategies and corporate-wide issues are managed effectively.
• Works closely with senior City leaders and staff to build strong relationships and establish clear priorities.

Key Qualifications of all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

1. Post-secondary education in a discipline pertinent to the job function, such as Journalism, Communications, Marketing or combined equivalent of education and experience.
2. Extensive experience in a Corporate Communications, Public Affairs or Marketing environment in a major public or private sector organization.
3. Extensive experience in proactive and responsive strategic communications, media relations, issues management and crisis communications and experience providing advice to senior staff and officials in these areas.
4. Extensive experience in developing effective strategies to make data and evidence informed decisions for ongoing media, social media and issues monitoring, research, and analysis, pivoting as necessary and capturing lessons learned.
5. Proven ability to provide leadership to communications, staff and other interested parties.
6. Proven ability to influence and build collaborative relationships across a broad spectrum of stakeholders, both internal and external to the organization.
7. Ability to handle sensitive and confidential information with a high degree of discretion and professionalism.
8. Excellent organizational skills and attention to detail, with the ability to work in a high-volume, high-stress and politically sensitive environment, while delivering a high-volume of projects under tight deadlines.
9. Superior oral and written communication skills along with proven and excellent writing and editing skills for media and other audiences.
10. Knowledge of outreach techniques for diverse audiences including multilingual and specialized media and community organizations, applying an inclusive and culturally sensitive lens to communications.
11. A team player, with a passion for serving the people of Toronto and telling the City’s stories.
12. A proven storyteller who has passion and experience for bringing together compelling narratives that resonate with people.
13. Training in Incident Management System (IMS) and knowledge of emergency management best practices is considered an asset.
14. Experience as a media spokesperson an asset.