Manager, Marketing and Digital Engagement Full-time Job

We are searching for a Manager, Marketing and Digital Engagement to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

Reporting to the Director of Marketing and Brand Integrity, the Manager of Marketing and Digital Engagement will be part of the Shannex Brand Team—a dynamic group of professionals who collaboratively lead marketing, sales, communications, creative services, and service excellence standards for every operating division in Nova Scotia, New Brunswick and Ontario. You will be supported and given opportunities to take your knowledge to new heights while doing meaningful work with an established and respected service provider in the healthcare sector. At the end of every day, you will know you have made a measured difference in the lives of our residents, communities and team members.

Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

As the successful candidate, you are a subject matter expert in campaign management (planning, tracking, creative development, asset trafficking, reporting), digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.

In this role, you will:

• Supports marketing, sales, employer brand, and business objectives by leading campaigns and projects; contributing to organizational content strategy; collaborating with Creative Services on asset development
• Manages agency partner relationships, projects, deliverables, reporting and sharing data from all available sources to enhance future plans/creative
• Provides expertise and hands-on support to improve and nurture Shannex’s various websites using our web content management system (CMS), as well as online profiles and listing sites
• Oversee regular digital auditing to ensure consistency and accuracy in messaging, working with internal and external content contributors/partners to ensure digital presence is optimized and adheres to best practices (SEO, UX, accessibility, structure/navigation)
• Applies a use case approach to identify opportunities for continuous improvement, leveraging automation to deliver well-timed, well-crafted content to those who matter most, working with partners and vendors to navigate platform integration, APIs and automation flows
• Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences by understanding flow of traffic and efficacy of content at all stages of the digital journey, from awareness and exploration to consideration, intent and celebration

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:

• A passion for the healthcare sector and helping to connect people with meaningful information, opportunities and services that improve their quality of life.
• 7-10 years in progressive marketing roles with proven success in campaign development and/or management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience and data analysis/reporting.
• Digital campaigns, agency experience, copywriting, usability testing, social media management, accessibility standards, and Canadian Anti-Spam Legislation knowledge is considered an asset
• A Degree/Diploma/Certificate in Marketing, Digital Marketing, Advertising (or equivalent experience)
• Proficient in the use of Microsoft Office with prior experience in CRM/CMS, Google Analytics, Data Studio, SEO and Microsoft Forms (automation software would be considered an asset)
• Licenced driver and ability to travel occasionally

It all began in 1988 when our Founder, Joseph Shannon, purchased a single nursing home in his hometown of Sydney, Cape Breton. For more than three decades, Shannex has grown as a trusted provider of senior accommodations, services and care in Nova Scotia, New Brunswick, and Ontario. Our industry-leading services are inspired by residents and delivered by Parkland Retirement Living and Lifestyle Residences, Shannex Enhanced Care, Faubourg du Mascaret, Milestone Communities, and Care at Home team members who create an exceptional resident experience and a positive, fulfilling work environment where every voice matters.