Marketing Manager Full-time Job

Reporting to the Director, Marketing- Deli and Specialty Meats, the entrepreneurial marketing manager will lead the development and commercialization of our premium sliced meats strategy inclusive of our flagship brand Maple Leaf Natural Selections, and Schneiders.  This position is to continue to drive focus and impact within the sliced meats space and requires strong strategic innovations skill paired with business management fundamentals.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 28. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Develop and execute category strategies that capitalize on our brand positions to drive channel growth and share gains
• Develop consumer-centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
• Initiate category specific brand management and communication in collaboration with Brand team
• Partner with Revenue Management lead to ensure price and promotional strategies are optimized
• Work closely with Sales to understand and execute against specific customer strategies or tactics
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Participate in MLF’s annual budgeting and five-year planning process

What You’ll Bring:

• Bachelor’s Degree plus track record of results within a CPG environment.
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.
• Experience managing a large complex business with a proven success in market with brand management.
• A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
• The ability to adapt easily to changing market dynamics.
• Competency requirements:
  • Commercial Acumen, Budget Planning & P&L Management– Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
  • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
  • Business Reviews & Plans – Leads the annual business planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
  • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
  • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Sells ideas and recommendations through to management convincingly.
  • Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Were a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Lets build a better future, together.
Were passionate about food. For more than 100 years, weve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® Were on a journey to become the most sustainable protein company not just in Canada but on earth.