Marketing Manager, Industrial (12 month contract) Full-time Job

Industrial Marketing & Communications

• Work closely with Marketing Director, Industrial to determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST framework (Objectives, Goals, Strategies, Tactics)
• Develop annual and quarterly project-specific and industrial marketing budgets aligned with strategic goals, campaign objectives, and business forecasts. Prioritize spending based on expected ROI, while balancing short-term campaign execution with long-term brand-building initiatives.
• Manage the implementation of key industrial-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
• Manage Beedie’s social media channels: Facebook, Instagram, Twitter, LinkedIn, while working with a third-party social media consultant
• Manage the execution of all Beedie Industrial events
• Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Industrial team to utilize
• Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software
• Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
• Track and advocate for new market trends specific to platforms, technologies, and marketing tools

Health Benefits

We encourage a healthy work environment and support programs that promote a healthy lifestyle for us all.

Career Development

We provide the freedom and support for you to take your career to the next level so that you can put your best work forward.

Beedie Cares

Through our Beedie Cares initiative, employees give back by volunteering in local communities.

Implementation of Project Marketing & Sales Strategies

• Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
• Manage Beedie’s project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard

Brand Guardianship

• Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
• Ensure Beedie’s visual guidelines and standards are adhered to, and all marketing collateral and activities are aligned to our brand position and standards
• Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence

Leadership

• Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
• Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
• Work with the Marketing Director, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division’s business objectives
• Advocate for and facilitate the sharing of best marketing practices across all offices

Desired Skills and Experience

• • Highly creative with a strong passion for design
  • Deep commitment to marketing and brand development
  • Strong understanding of product positioning and market strategy
  • Strong work ethic, self-motivated, and proactive mindset
  • Excellent attention to detail and organizational skills
  • Proven ability to thrive in a fast-paced, highly collaborative environment
  • Excellent communication skills including verbal, written, and graphic with strong grammar/proofreading ability
  • Post-secondary education in marketing, communications, public relations, or a related field
  • Minimum of 5 years of experience in marketing
  • Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office