Marketing Officer Part-time Job

This position reports to the Manager, Recruitment and Brand or designate, and with the guidance and support of the Marketing Officer Team Lead, the position is responsible for planning, development and implementation of strategic marketing initiatives to prospective students and other target audiences for AC Corporate Training.  The incumbent focuses on lead generation/conversion programs and measures the programs’ success by student enrolment.

 

The incumbent will assist in identifying the marketing needs of stakeholders and ensuring alignment with the College’s overarching strategic plan and recruitment objectives.  The incumbent is also responsible for maintaining statistical data related to tracking and conversion for the effectiveness of marketing programs through lead generation, lead qualification and enrolment data.

 

The incumbent must develop and maintain strong relationships with College stakeholders, clients and vendors and ensures that established best practices, branding guidelines and AODA compliance are deployed to provide exceptional project management and service.  This position requires significant interaction with Department Chairs/Managers, Program Coordinators, the Registrar’s Office and college services.

 

Required Qualifications:

• Minimum of a 3 (three) year diploma / degree or equivalent in Advertising or Marketing;

• Minimum of 5 (five) years extensive experience in results-driven marketing and communications – in an academic environment or elsewhere;

• Relationship management and project management;

• Demonstrated budget management expertise;

• In-depth knowledge of web, digital marketing, organic and paid social media, print production, and graphic design best practices;

• Experience collaborating with others on projects;

• Demonstrated ability to multi-task and simultaneously co-ordinate a variety of unrelated activities;

• Familiarity with campaign tracking and measurement tools to monitor and enhance campaigns;

• Advanced proficiency with Word, Excel and PowerPoint.

 

Posting Closing Date: May 20, 2024

Algonquin College of Applied Arts and Technology is a publicly funded English-language college located in Ottawa, Ontario, Canada. The college has three campuses, all in Ontario: a primary campus located in Ottawa, and secondary campuses located in Perth and Pembroke.