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Digital Content Specialist Full-time Job

Shannex

Marketing & Communication   Halifax
Job Details

We are searching for a DIGITAL CONTENT SPECIALIST to join our BRAND TEAM based in BEDFORD, NOVA SCOTIA.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

  • Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
  • Access to virtual healthcare 24/7 for FREE through the group health benefit plan
  • RRSP program (with employer matching)
  • Vacation accrual (begins immediately) and travel insurance
  • Free onsite parking
  • Access to thousands of vendors offering perks and discounts through our WorkPerks program
  • Access to continuing education and training through Shannex’s Centre of Excellence
  • Opportunities to be part of sector innovation and continuous improvement initiatives
  • Recognition and Rewards for service excellence and safety

About the Opportunity

  • Lead the implementation of an organizational content strategy, ensuring a balanced mix of content to ensure strategic priorities and content targets are achieved
  • Assess submitted and planned content to identify trends, gaps and opportunities (e.g. informing proactive content development or asset production to address core areas where we are not getting the types of desired content submitted)
  • Collaborate with others on the Brand Team (marketing, communications, sales, creative services, brand integrity) to ensure content is considered and developed for all departmental initiatives
  • Initiate the creation of engaging content such as blogs, articles, organic and boosted social media posts, e-newsletters, promotional emails, videos and more; ensuring content adheres to the brand standards, tone and energy, core differentiators and established key messages.
  • Establish a shared knowledge of the lifecycle of content, ensuring submitted content is considered for both short-term storytelling, scheduling for future publications, and integrated across evergreen platforms when appropriate.
  • Establish and achieve targets for each digital channel (subscribers, engagement, web referrals, growth, etc.)
  • Determine impact of digital content on strategic priorities and audience engagement, providing recommendations on opportunities for innovation and continuous improvement

 

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

 

  • A degree, diploma, certificate or equivalent training and experience in Communications, English, Journalism, Public Relations, Digital Marketing or a related field is required.
  • 1-3 years’ experience managing social media content and/or platforms (Facebook,        Instagram, Linkedin, Twitter and Youtube are considered essential)
  • Knowledge of and comfort within digital Content Management, Automation Engagement and Data/Analytics Systems (e.g. Hootsuite, Wordpress, Simplycast, Google Analytics)
  • Proven ability to write compelling and error-free content for various digital platforms (including (Hootsuite, Wordpress, etc.)
  • Strong attention to detail and skills in presenting, time management and planning
  • Strong background in Data/Analytics (e.g. Google Analytics) 
  • Driver’s License and access to vehicle
  • A passion for the healthcare sector and/or ensuring seniors have access to quality accommodations, services and care.

Digital Content Specialist

Shannex
Halifax - 263.35km
  Marketing & Communication Full-time
We are searching for a DIGITAL CONTENT SPECIALIST to join our BRAND TEAM based in BEDFORD, NOVA SCOTIA. Meaningful Benefits You will be surrounded by supportive and talented team m...
Learn More
Aug 16th, 2024 at 15:28

Manager, Marketing and Digital Engagement Full-time Job

Shannex

Marketing & Communication   Halifax
Job Details

We are searching for a Manager, Marketing and Digital Engagement to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

Reporting to the Director of Marketing and Brand Integrity, the Manager of Marketing and Digital Engagement will be part of the Shannex Brand Team—a dynamic group of professionals who collaboratively lead marketing, sales, communications, creative services, and service excellence standards for every operating division in Nova Scotia, New Brunswick and Ontario. You will be supported and given opportunities to take your knowledge to new heights while doing meaningful work with an established and respected service provider in the healthcare sector. At the end of every day, you will know you have made a measured difference in the lives of our residents, communities and team members.

Additional benefits include:

  • Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
  • Access to virtual healthcare 24/7 for FREE through the group health benefit plan
  • RRSP program (with employer matching)
  • Vacation accrual (begins immediately) and travel insurance
  • Free onsite parking
  • Access to thousands of vendors offering perks and discounts through our WorkPerks program
  • Access to continuing education and training through Shannex’s Centre of Excellence
  • Opportunities to be part of sector innovation and continuous improvement initiatives
  • Recognition and Rewards for service excellence and safety

About the Opportunity

As the successful candidate, you are a subject matter expert in campaign management (planning, tracking, creative development, asset trafficking, reporting), digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.

In this role, you will:

  • Supports marketing, sales, employer brand, and business objectives by leading campaigns and projects; contributing to organizational content strategy; collaborating with Creative Services on asset development
  • Manages agency partner relationships, projects, deliverables, reporting and sharing data from all available sources to enhance future plans/creative
  • Provides expertise and hands-on support to improve and nurture Shannex’s various websites using our web content management system (CMS), as well as online profiles and listing sites
  • Oversee regular digital auditing to ensure consistency and accuracy in messaging, working with internal and external content contributors/partners to ensure digital presence is optimized and adheres to best practices (SEO, UX, accessibility, structure/navigation)
  • Applies a use case approach to identify opportunities for continuous improvement, leveraging automation to deliver well-timed, well-crafted content to those who matter most, working with partners and vendors to navigate platform integration, APIs and automation flows
  • Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences by understanding flow of traffic and efficacy of content at all stages of the digital journey, from awareness and exploration to consideration, intent and celebration

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:

  • A passion for the healthcare sector and helping to connect people with meaningful information, opportunities and services that improve their quality of life.
  • 7-10 years in progressive marketing roles with proven success in campaign development and/or management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience and data analysis/reporting.
  • Digital campaigns, agency experience, copywriting, usability testing, social media management, accessibility standards, and Canadian Anti-Spam Legislation knowledge is considered an asset
  • A Degree/Diploma/Certificate in Marketing, Digital Marketing, Advertising (or equivalent experience)
  • Proficient in the use of Microsoft Office with prior experience in CRM/CMS, Google Analytics, Data Studio, SEO and Microsoft Forms (automation software would be considered an asset)
  • Licenced driver and ability to travel occasionally

Manager, Marketing and Digital Engagement

Shannex
Halifax - 263.35km
  Marketing & Communication Full-time
We are searching for a Manager, Marketing and Digital Engagement to join our Brand team based in Halifax, Nova Scotia. Meaningful Benefits Reporting to the Director of Marketing an...
Learn More
Jul 23rd, 2024 at 14:50

Communications Officer Full-time Job

Shannex

Marketing & Communication   Halifax
Job Details

We are searching for a Communications Officer to join our team based in Halifax, Nova Scotia.

Meaningful Benefits

As one of our Great People, you will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

  • Comprehensive health and dental benefits plan (eligible immediately upon hire) including an Employee and Family Assistance Program
  • RRSP program (5% employer matching)
  • Vacation accrual (begins immediately) and travel insurance
  • Free onsite parking
  • Access to our Great Rewards program that includes a retail discount program from over 12,000 vendors and access to virtual healthcare.   
  • Access to continuing education and training through Shannex’s Centre of Excellence
  • Opportunities to be part of sector innovation and continuous improvement initiatives
  • Recognition and Rewards for service excellence and safety

About the Opportunity

If you are a strategic communicator who loves to build strong relationships and bring ideas to life, this dynamic new role is for you. You will be part of an integrated team of communicators, and marketing, digital and design experts who work together to deliver on the organization’s vision and drive forward strategic initiatives. As part of this team, you will:

  • Support multi-stakeholder strategic communications efforts for our operating long term care, retirement living and home care divisions.
  • Develop and nurture strong relationships with internal clients to provide creative, thoughtful and purposeful communications that connect with audiences and deliver on organizational goals in the areas of community relations, new community development, recruitment, and sustainability to name a few.
  • Demonstrate the art of storytelling and prepare and edit informational and interesting content to be used across all platforms. This includes contributing to Shannex’s quarterly Connections magazine and other publications, website, collateral, social media channels, speaking notes and other communication products for senior leadership.
  • Ensure all communications channels are optimized and effective with established mechanisms for assessment and improvement (website, internal communication hub, digital screens etc).
  • Assist in issues management by recognizing opportunities and providing support as needed.
  • Coordinate ongoing media monitoring and manage email correspondence from external sources, including inquiries and other requests.
  • Prioritize workflow, manage multiple projects and complete time-sensitive tasks.
  • Possess excellent research, organizational, analytical and editing skills.

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

  • Undergraduate degree or diploma with a concentration in Public Relations, Marketing or equivalent and up to three years of experience.
  • Strong communication skills, both written and verbal
  • An aptitude for solving problems/troubleshooting
  • Reliably deliver high quality, professional service with a positive attitude
  • A proven ability for attention to detail and consistently display a high level of initiative, effort and commitment towards completing assignments efficiently
  • Ability to work both independently and as part of a multi-disciplinary team to achieve desired results

Communications Officer

Shannex
Halifax - 263.35km
  Marketing & Communication Full-time
We are searching for a Communications Officer to join our team based in Halifax, Nova Scotia. Meaningful Benefits As one of our Great People, you will be surrounded by supportive a...
Learn More
Jun 12th, 2024 at 15:58

Communications Officer Full-time Job

Shannex

Marketing & Communication   Halifax
Job Details

We are searching for a Communications Officer to join our team based in Halifax, Nova Scotia.

Meaningful Benefits

As one of our Great People, you will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

  • Comprehensive health and dental benefits plan (eligible immediately upon hire) including an Employee and Family Assistance Program
  • RRSP program (5% employer matching)
  • Vacation accrual (begins immediately) and travel insurance
  • Free onsite parking
  • Access to our Great Rewards program that includes a retail discount program from over 12,000 vendors and access to virtual healthcare.   
  • Access to continuing education and training through Shannex’s Centre of Excellence
  • Opportunities to be part of sector innovation and continuous improvement initiatives
  • Recognition and Rewards for service excellence and safety

About the Opportunity

If you are a strategic communicator who loves to build strong relationships and bring ideas to life, this dynamic new role is for you. You will be part of an integrated team of communicators, and marketing, digital and design experts who work together to deliver on the organization’s vision and drive forward strategic initiatives. As part of this team, you will:

  • Support multi-stakeholder strategic communications efforts for our operating long term care, retirement living and home care divisions.
  • Develop and nurture strong relationships with internal clients to provide creative, thoughtful and purposeful communications that connect with audiences and deliver on organizational goals in the areas of community relations, new community development, recruitment, and sustainability to name a few.
  • Demonstrate the art of storytelling and prepare and edit informational and interesting content to be used across all platforms. This includes contributing to Shannex’s quarterly Connections magazine and other publications, website, collateral, social media channels, speaking notes and other communication products for senior leadership.
  • Ensure all communications channels are optimized and effective with established mechanisms for assessment and improvement (website, internal communication hub, digital screens etc).
  • Assist in issues management by recognizing opportunities and providing support as needed.
  • Coordinate ongoing media monitoring and manage email correspondence from external sources, including inquiries and other requests.
  • Prioritize workflow, manage multiple projects and complete time-sensitive tasks.
  • Possess excellent research, organizational, analytical and editing skills.

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

  • Undergraduate degree or diploma with a concentration in Public Relations, Marketing or equivalent and up to three years of experience.
  • Strong communication skills, both written and verbal
  • An aptitude for solving problems/troubleshooting
  • Reliably deliver high quality, professional service with a positive attitude
  • A proven ability for attention to detail and consistently display a high level of initiative, effort and commitment towards completing assignments efficiently
  • Ability to work both independently and as part of a multi-disciplinary team to achieve desired results

Communications Officer

Shannex
Halifax - 263.35km
  Marketing & Communication Full-time
We are searching for a Communications Officer to join our team based in Halifax, Nova Scotia. Meaningful Benefits As one of our Great People, you will be surrounded by supportive a...
Learn More
Apr 18th, 2024 at 15:36

Digital Marketing Specialist Full-time Job

Englobe

Marketing & Communication   Québec
Job Details

We offer

  • A full range of benefits (group insurance with shared costs upon hiring, group RRSP);
  • A telemedicine virtual healthcare service;
  • An annual reimbursement of sports expenses;
  • Opportunities for skills development;
  • Flexible hours and ability to compress working hours;
  • Internal policy to encourage teleworking.

Choose the path of impact. Join us in creating a positive legacy. 

 


Your Contribution

 

  • Oversee and manage the content strategy, architecture, and performance of the company's website 
  • Develop and execute successful SEO strategies to improve organic search rankings and maximize traffic 
  • Manage SEM campaigns on platforms such as Google Ads to increase awareness and generate leads 
  • Conduct keyword research, analysis, and implementation within website content 
  • Work with cross-functional teams to ensure website alignment with overall marketing strategy 
  • Monitor and report on the effectiveness of SEO/SEM efforts and adjust strategies as necessary 
  • Analyze website traffic and user engagement metrics to identify opportunities for improvement 
  • Optimize conversion rate for our digital assets to enhance performance and customer experience 
  • Stay up to date with the latest industry trends and changes in algorithms 
  • Handle any associated tasks with digital marketing campaigns  

Your Profile

 

  • Proven experience in managing websites and implementing successful SEO/SEM strategies 
  • Experience with social media platforms and strategies 
  • Experience or familiarity with AI tools and concepts in a digital marketing context is a plus 
  • Strong understanding of current online marketing concepts, strategy, and industry best practices 
  • Experience with website analytics tools (e.g., Google Analytics, WebTrends) 
  • Skilled in website optimization tools and keyword resources 
  • Good knowledge or familiarity with Drupal   
  • Ability to analyze data and provide evidence-based recommendations 
  • High level of creativity, attention to detail, and project management skills 
  • Excellent communication skills and the ability to work in a fast-paced environment 
  • Fluency in English and French 
  • BS/MS degree in Marketing or similar experience preferred 

Digital Marketing Specialist

Englobe
Québec - 378.51km
  Marketing & Communication Full-time
We offer A full range of benefits (group insurance with shared costs upon hiring, group RRSP); A telemedicine virtual healthcare service; An annual reimbursement of sports expenses...
Learn More
Feb 26th, 2024 at 12:24

Marketing Specialist, Grocery Store Network Full-time Job

Molson CoorsBeverageCompany

Marketing & Communication   Sherbrooke
Job Details

As a  Merchandising Specialist , you will be part of a global sales team. The Merchandiser will work in collaboration with the regional sales team and will report to the Area Manager. You will carry out merchandising activities according to the established plan and the available space in order to ensure the effective marketing of Molson products to customers in your territory in order to achieve sales volume and market share objectives. You will design and arrange displays, you will have to ensure the availability, visibility and accessibility of products and will contribute to maintaining good business relationships with your customers.

 

  • Schedule: Monday to Friday
  • Annual salary of $42,292 + $0.55/km
  • Social benefits
  • Company branded clothing will be provided
  • Possibility of participation in the pension fund

 

Responsibilities:

  • Carry out merchandising activities in your territory according to the defined parameters as well as your visiting schedule;
  • Ensure excellent merchandising activities and proper use of advertising materials in your territory;
  • Optimize the distribution and presentation of doors in store (rotation, new products, etc.);
  • Seize all opportunities for additional sales through new merchandising spaces at your customers' premises;
  • Develop and maintain privileged business relationships with your customers by ensuring that problems are resolved quickly and that their level of satisfaction is optimal;
  • Enter orders into systems and work closely with the Telesales department;
  • Stay abreast of competitive initiatives and initiate appropriate actions.

 

Other qualifications:

  • You have at least a DES. A DEC or Baccalaureate in a relevant field will be considered an asset;
  • You have a minimum of one (1) year of experience in the field of merchandising or sales.
  • Experience in the food industry is a strong asset;
  • You know the main merchandising and sales techniques
  • You have a valid class 5 driving license and a car for your travel and the transport of promotional materials;
  • You are bilingual (French and English), both orally and in writing;
  • You are dynamic, an excellent communicator, able to demonstrate autonomy, initiative and creativity;
  • You are available for a work schedule from Monday to Friday
  • You share Molson's values: integrity and respect, excellence, quality, creativity and passion.

 

Job Benefits You Should Know:

  • We care about our people and our planet and have challenged ourselves with ambitious goals surrounding our core priorities. 
  • We care about our communities and do our part to make meaningful contributions – from charitable donations to taking to the streets together to build parks, giving back is part of our culture and who we are. 

  • Participation in a variety of business resource groups, which can offer volunteer opportunities, leadership experience and organization-wide networking 

  • Ability to grow and develop your career through our Premier Choice learning opportunities 

  • Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health insurance, dental insurance, a retirement savings plan with an incredible employer match, generous paid time off plans, an engaging wellness program and an Employee Assistance Program (EAP) with incredible resources 

  • On-site pub and access to trendy designer clothing and accessories and great headline events, not to mention, of course… free beer and drinks! 

  • Work in a dynamic and innovative company, meet passionate colleagues and partners with varied experiences and backgrounds

Marketing Specialist, Grocery Store Network

Molson CoorsBeverageCompany
Sherbrooke - 423.8km
  Marketing & Communication Full-time
  42,292
As a  Merchandising Specialist , you will be part of a global sales team. The Merchandiser will work in collaboration with the regional sales team and will report to the Area Manag...
Learn More
Dec 18th, 2024 at 14:50

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