Manager, Brand Communications Full-time Job

What is the opportunity?  

The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sponsorship initiatives through employee communications and proactive and reactive media relations.

In this role, you will support business objectives through the execution of strategic multi-stakeholder communications for programs including: the RBC Canadian Open, RBC Heritage, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBC Music and other brand initiatives. 

What will you do?   

• Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
• Protect and enhance RBC’s reputation through effective communications and storytelling focused on our brand marketing and sponsorships efforts
• Assist with cultivation and management of media relationships relevant to Brand Marketing
• Foster collaborative relationships with key stakeholders, including partners in Brand Marketing and Corporate Communications colleagues
• Support with media monitoring, help proactively identify potential reputational issues and work closely with Director and Senior Manager as required to help mitigate them
• Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features and communications toolkits.

What do you need to succeed?

Must-have  

• 3+ years of communications or PR experience
• Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
• Strong external and internal communications and/or media relations experience
• Excellent writer, editor, speaker and content creator with the ability to craft a compelling story for a variety of audiences and channels
• Ability to prioritize among competing requests in a fast-paced environment; embrace change; and demonstrate diplomacy, professionalism and a positive attitude
• Ability to work both collaboratively and independently
• Ability to confidently provide strategic guidance to senior leaders and possess the ability to educate and influence others on communications best practices
• Digital and social media savvy, with a strong grasp on the evolving digital media landscape
• Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously

Nice-to-have 

• Experience with executing sponsored content partnerships
• Interest in marketing, sports and/or entertainment
• Existing relationships with marketing, business, entertainment and/or sports media

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities 
• Work in a dynamic, collaborative, progressive and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills

Decision Making, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Oral Communications, Organizational Communications, Time Management

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

TORONTO

Canada

37.5

Full time

HUMAN RESOURCES & BMCC

Regular

Salaried

2025-03-10

2025-03-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above