Marketing Associate Full-time Job

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf Foods (MLF) offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.  The Marketing Associate will work with and learn from an experienced Marketing leader.  You will manage a category portfolio and will work with your one-up to map out the category strategy.  You will provide category reporting & analysis and will lead a cross-functional team to ensure that strategic priorities and category plans are executed.  This position needs to balance creative skills with critical thinking, project management, and performance measurement.  The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

Any MLF team member interested in being considered for this role are encouraged to apply online by June 14, 2024. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Be involved and lead their category in MLF’s budgeting process
• Support the Retail Sales and Brand teams to grow MLF branded share in their category  
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches

What You’ll Bring:

• Post-secondary degree in Business or Marketing
• 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win
• Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business
• Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace
• Project management experience:  highly organized and detail oriented, with strong time management skills
• Previous experience with P&Ls and PowerBI an asset

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Were a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada. Join us on the journey. Lets build a better future, together.
Were passionate about food. For more than 100 years, weve made delicious, healthy protein that Canadians love under iconic national and regional brands, like Maple Leaf®, Schneiders®, and Greenfield Natural Meat Co.® Were on a journey to become the most sustainable protein company not just in Canada but on earth.