Marketing Specialist Full-time Job

Marketing Specialist TV Brands

 

Who we’re looking for:

Rogers Sports & Media is looking for strong executor and strategic planner to help elevate our brands, social media and marketing presence across our TV portfolio. This role requires someone with strong creative sensibilities, social media skills, brand management skills, a detailed focus, and experience in briefing multi-facet campaigns with media agency, creative and internal media planning partners. You will play a key role in the development of industry-leading marketing campaigns for our audiences across all platforms. In addition, the ideal candidate will understand, analyze, and react to the rapidly evolving media landscape, marketplace and content consumption habits of audiences across Canada.

What you’ll do:

• Contribute to the brand strategy across the TV portfolio, developing the insight-driven roadmap for marketing-led growth
• Ensure the individual brand identity is consistent across all consumer touchpoints
• Assist with strategic planning and the full-year campaign planning process across the TV brands, with audience reach, acquisition and engagement in mind
• Contribute to the brand presence and content development across social media channels. Planning social media roll out campaigns (organic & paid), create and develop original social content, daily activity across socials and maintain community engagement.
• Leverage insights, analytics and trends to inform marketing and campaign strategies, in order to determine key tactics to grow audiences in both traditional and digital media environments
• Work collaboratively with programming, sales, digital and content/editorial teams to provide insights, ideate and produce best-in-class communications that drives ratings and revenue goals
• Support the Manager in agency planning and budget management process, taking the lead on key projects, and ensuring campaigns are delivered on time and on budget
• Be the knowledge base for all marketing touchpoints clearly articulating campaign goals and objectives to agency and creative partners to deliver effective marketing solutions
• Identify opportunities to grow brand visibility amongst core audience targets
• Ensure campaign delivery processes are clearly articulated to all stakeholders to manage the end-to-end process with internal and external partners, never missing a deadline
• Work closely with internal content and media teams optimize campaign effectiveness and achieve tactical objectives on owned and operated channels
• Contribute to a strong team culture of passionate marketing professionals, sharing insights and plans to ensure full team understanding and support
• Contribute to budget planning and executional excellent

What you bring:

• A solid understanding of the Canadian media environment and strong knowledge of the TV / entertainment industry
• Understanding and knowledge of social media – IG, FB, X, YouTube, Tik Tok
• Photoshop skills
• Experience in brand management, advertising development and/or campaign planning
• 3+ years marketing experience, with proven ability to work collaboratively with cross-functional teams to achieve campaign goals
• An analytical lens to maximise campaign performance and drive business growth via all advertising channels
• Demonstratable knowledge of broadcast, streaming and digital media
• Strong attention to detail with proven experience in development and delivery of high-profile, multi-channel campaigns
• Demonstratable experience across a broad range of media and an understanding of the purpose of media in the marketing funnel
• A proven ability to build strong and successful relationships with key stakeholders, taking initiative to help deliver results
• Strong work-ethic and a desire to contribute to a team that is focussed on success

 

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311747

Rogers Communications Inc stands as a distinguished Canadian communications and media enterprise, primarily engaged in wireless communications, cable television, telephony, and internet services, while also boasting significant telecommunications and mass media holdings. For over 60 years, Rogers has remained dedicated to linking Canadians and providing top-notch services from coast to coast.