Senior Manager, Creative Production Full-time Job

The Senior Manager, Creative Production leads the Creative Production Hub, as a centralized shared service supporting all communications pillars. While content creation resides in each pillar, this role acts as the central engine for channel management, measurement and investment education content, orchestrating enterprise-wide communications strategy, planning, and prioritization. The Senior Manager is accountable for setting the vision for BCI’s visual brand, overseeing creative production, providing strategic oversight for corporate reports, investment education programs, digital platforms, and implementing an enterprise-wide measurement framework to drive communications efficacy. 

The Global Communications function operates within the Office of the COO and plays a crucial role in maintaining and enhancing BCI's relationships with its clients and stakeholders through world-class strategic engagement. Global Communications is responsible for managing BCI's brand, reputation, media relations, global profile, and industry partnerships. The function communicates effectively with both internal and external audiences, representing BCI's interests and strategic priorities. Overall, the Global Communications function is vital for ensuring stakeholder satisfaction, organizational alignment, reputation protection, and the organization's long-term success. 

WHO YOU WILL WORK WITH

The team operates with a 'create once, adapt many' philosophy, maximizing efficiency by adapting core content for multiple audiences and channels.  

The Hub serves as the connective tissue between communications pillars—ensuring integrated campaign execution, efficient resource sharing, and clear scope boundaries. Accountability for enterprise-wide measurement enables the function to demonstrate communications value against business objectives and drive continuous optimization. 

Reporting to the VP, Communications, the Senior Manager of the Creative Production Hub oversees BCI's centralized shared service for content production, channel management, brand governance, measurement, and investment education. The Hub acts as the central engine supporting Global Investment Communications and Employee Communications—orchestrating editorial planning, managing digital platforms, and ensuring consistent brand execution across all touchpoints. 

WHAT YOU BRING 

• Post-secondary education in communications, marketing, graphic design, business, or related field 

• 8+ years of progressive experience in communications, creative production, or brand management, with 5+ years experience in the financial services or institutional investment industry, and 5+ years in a leadership role  

• Demonstrated expertise in leading editorial planning, content strategy, and prioritization frameworks across multiple channels and audiences 

• Strong knowledge of digital platform governance, brand standards management, and communications measurement frameworks, with the ability to provide strategic direction for creative production (graphic design, videography/photography)  

• Strong resource and project management skills; ability to prioritize and allocate resources effectively  

• People leadership skills with proven ability to lead and develop a high-performing team, and cultivate a positive and engaging team culture; experience in coaching, team building, and mentoring 

• Effective verbal and written communication skills at both the strategic and technical level 

• Excellent interpersonal skills with the ability to communicate and work collaboratively with internal and external stakeholders 

• A creative thinker with a strong track record of applying innovative solutions; demonstrated ability to champion AI adoption  

WHAT YOU WILL DO

Editorial Planning 

• Partners with the Communications VP and Directors to orchestrate BCI’s Communications strategy, planning, and prioritization across all teams, ensuring all communication activities align with BCI’s objectives 

• Oversees the centralized intake process and maintenance of an editorial calendar, establishes and monitors key measurements for content triage, and actively chairs the enterprise editorial committee to ensure cohesive editorial oversight 

• Establishes a strategic filter and prioritization framework for communications requests, ensuring resources are allocated to highest-impact work aligned with BCI's business objectives 

• Promotes a "create once, adapt many" workflow philosophy, breaking down silos and maximizing content efficiency by adapting core content for multiple audiences and channels 

• Serves as the connective tissue between Global Investment Communications and Employee Communications pillars, ensuring consistent messaging, efficient resource sharing, integrated campaign execution, and clear scope boundaries to prevent overlap 

Oversight of Corporate Reporting & Special Projects 

• Provides strategic oversight for the production of BCI's corporate reports and special projects (e.g., Corporate Annual Report, Stewardship Report, Investment Inventory) 

Brand & Digital Governance 

• Partners with Communications VP and Directors, in collaboration with the Manager, Corporate Reporting & Digital Platforms, to oversee consolidation and maintenance of governance for BCI's digital platforms (BCI.ca, LinkedIn, The Exchange, Bull & Bear) 

• Oversees the maintenance of BCI’s brand standards and messaging, in collaboration with the Senior Visual Designer, by ensuring consistent messaging and content across all audiences and channels, strengthening BCI’s reputation 

• Provides strategic direction and high-level oversight for BCI’s digital platform content (BCI.ca, The Exchange, Bull & Bear) in collaboration with the Manager and Digital Specialist, ensuring they support strategic objectives 

Creative Hub Management 

• Oversees the intake of all Studio projects, determines appropriate resource allocation across the studio team, allocates responsibilities, and manages project timelines in accordance with scope, budget, and resources 

• Optimizes resource allocation between in-house capabilities and strategic outsourcing, managing agency and vendor relationships to ensure cost-effective, high-quality delivery of creative services while maintaining strategic focus for internal teams 

 Engagement & Education Management 

• Owns the definition of event strategy, partnering with the Senior Manager, Engagement & Education 

• Oversees the development and execution of client investment education programs and internal corporate events, in collaboration with the Senior Manager, Engagement & Education 

• Considers resourcing and outsourcing support for the most effective and efficient use of budget and time 

Corporate Reporting & Efficacy Framework  

• In collaboration with the Manager, Corporate Reporting & Digital Platforms, implements and continuously evolves a measurement framework to strategically assess the efficacy and impact of all BCI communications initiatives against overall business objectives 

• Provides insight and direction aligned to BCI’s overall messaging for all reports, including the Corporate Annual Report 

• Prioritizes and determines resourcing and outsourcing required for the most effective and efficient use of budget and resources for reporting and measurement 

• Oversees and evaluates the development and monitoring of communication KPIs 

Team Leadership 

• Leads, recruits, manages, and develops a high-performing team 

• Manages performance, provides coaching and mentoring, and creates development opportunities for all team members 

• Manages team resources, ensuring optimal allocation to meet project and communication commitments 

AI & Innovation Leadership 

• Champions AI adoption across the communications function, identifying and prioritizing use cases for task automation, content drafting assistance, analytics enhancement, and workflow optimization 

• Oversees development and governance of AI tools to support consistent, on-brand content creation while maintaining accuracy and compliance standards 

• Fosters a culture of innovation and continuous improvement, evaluating emerging technologies and approaches that can enhance communications effectiveness and efficiency 

• Keeps abreast of relevant industry-specific AI capabilities/best practices, ensuring the team remains current on emerging trends and technologies.