All jobs within 200 km around Barrie in Marketing & Communication

Requisition ID: 34445 

What is the opportunity?  

The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sponsorship initiatives through employee communications and proactive and reactive media relations.

In this role, you will support business objectives through the execution of strategic multi-stakeholder communications for programs including: the RBC Canadian Open, RBC Heritage, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBC Music and other brand initiatives. 

What will you do?   

• Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
• Protect and enhance RBC’s reputation through effective communications and storytelling focused on our brand marketing and sponsorships efforts
• Assist with cultivation and management of media relationships relevant to Brand Marketing
• Foster collaborative relationships with key stakeholders, including partners in Brand Marketing and Corporate Communications colleagues
• Support with media monitoring, help proactively identify potential reputational issues and work closely with Director and Senior Manager as required to help mitigate them
• Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features and communications toolkits.

What do you need to succeed?

Must-have  

• 3+ years of communications or PR experience
• Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
• Strong external and internal communications and/or media relations experience
• Excellent writer, editor, speaker and content creator with the ability to craft a compelling story for a variety of audiences and channels
• Ability to prioritize among competing requests in a fast-paced environment; embrace change; and demonstrate diplomacy, professionalism and a positive attitude
• Ability to work both collaboratively and independently
• Ability to confidently provide strategic guidance to senior leaders and possess the ability to educate and influence others on communications best practices
• Digital and social media savvy, with a strong grasp on the evolving digital media landscape
• Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously

Nice-to-have 

• Experience with executing sponsored content partnerships
• Interest in marketing, sports and/or entertainment
• Existing relationships with marketing, business, entertainment and/or sports media

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
• Leaders who support your development through coaching and managing opportunities 
• Work in a dynamic, collaborative, progressive and high-performing team
• Opportunities to do challenging work
• Flexible work/life balance options

Job Skills

Decision Making, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Oral Communications, Organizational Communications, Time Management

Additional Job Details

BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

TORONTO

Canada

37.5

Full time

HUMAN RESOURCES & BMCC

Regular

Salaried

2025-03-10

2025-03-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

What you’ll do

The Personalization Pod team at Canadian Tire is an agile, customer-focused team that relies on data for marketing efforts in order reach out to customers on a more personal level. We are seeking a Marketing Specialist to join our team. Reporting to the Manager, Personalization Lifecycle, the Marketing Specialist will primarily be responsible for planning, executing, and reporting on customer focused campaigns. This position is key to supporting efforts to increase loyalty engagement across Canadian Tire.

• Draft detailed marketing plans with clear objectives and requirements

• Work closely with data analysts on the team to identify target audience segments and establish communication strategies to effectively reach them

• Liaise with cross-functional teams for campaign planning, creation of assets, and execution of key marketing campaigns

• Build out app campaigns such as push notifications, popups, and content cards, monitor campaign metrics and modify as necessary

• Measure the success of marketing campaigns by analyzing metrics, identifying trends, and opportunities for improvements

• Ensure generated insights meet standards of analytical and statistical rigour, highlighting gaps where necessary

• Build and communicate reports on marketing efforts and campaigns providing data-driven insights, key learnings and next steps

• Identify and troubleshoot issues as they arise with an entrepreneurial mindset, and provide scalable resolution with follow-through

• Work on ad-hoc projects that leverage multiple internal and external sources of data such as sales, digital analytics, loyalty, etc.

What you bring

• B.S. in Marketing, Business, or a related field

• 2+ years of relevant work experience

• Proven experience in marketing campaign planning, design and execution

• Knowledge of customer segmentation and targeting strategies

• Proficiency with Braze or similar customer engagement platforms

• Strong analytical skills with the ability to interpret data and generate actionable insights

• Excellent communication skills for effective collaboration with design teams and stakeholders.

• Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

• Familiarity with digital marketing metrics and analytics tools, and ability to create compelling reports and presentations on campaign performance

• Experience working with cross-functional teams in a fast-paced environment.

• Strong ability to adapt to rapid changes in project requirements and priorities

• Experience with visualization platforms such as Looker or Google Data Studio is a plus

• Knowledge of SQL and Python is a plus

Hybrid   

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

What you’ll do

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.  The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews – both positive and negative – based on real-life use. Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.   

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).  This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.  

• Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

• Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

• Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

• Contribute to annual marketing plans and programs in support of business and marketing objectives

• Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

• Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

• Provide administrative support and oversee budget tracking and project timeline

What you bring

• University graduate, education in Marketing or a related field

• Minimum of 2 years of related marketing experience on either the client or agency side

• Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and/or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

• Attention to detail, strong project management, analytical and problem-solving skills

• Adaptable; excited about the opportunity to work in an environment of change and fast pace

• Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

• Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members  

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

#LI-NV1

As a Brand Communications Coordinator, you will have the unique opportunity to work for two of Canada’s most iconic brands: Mark’s and SportChek. You will effectively assist with day-to-day external communications ranging from writing and editing content, program execution including events and product mailers, media and influencer relations, presentation development and research, and relationship building across multiple teams. You will have the ability to balance multiple priorities and projects and deliver results in a fast-paced, creative, and exciting environment. Some travel will be required in this dual role.

• As a valued member of the team, you will:

• Help develop and execute communications plans and programs that meet business and stakeholder requirements while ensuring consistent, timely and efficient communications

• Execute “day to day” communications and tasks that support the business objectives

• Develop and verify media lists and materials independently or in partnership with an outside agency

• Develop drafts of media and influencer materials for review that are appropriately written and factually correct

• Act as a communications team player on various projects, working closely with managers, business leads and project teams to develop effective integrated communication plans

• Respond quickly to requests by media, internal stakeholders and team members

• Conduct research for project planning

• Support the team with program management, including project and budget tracking and general admin

• Support media relations, media monitoring and reporting

• Coordinate sourcing, ordering and shipping of products

• Build influencer relationships, edit content and provide support where needed

• Create internal presentations including PR plans and media wrap reports

What you bring

• 1-2 years of experience in Communications, Public Relations, Journalism, or a related discipline

• Experience/knowledge of the Canadian media landscape, social media, and influencer marketing

• Excellent spoken and interpersonal communication skills with attention to detail and accuracy

• Ability to excel in a fast-paced, always-changing environment

• Proficient in Microsoft 365 including Word, Outlook, PowerPoint, Excel

• Knowledge of media monitoring tools and software considered an asset

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

What is the opportunity?   

As Brand Marketing Coordinator, you will support and administer the project planning of national advertising campaigns and sponsorships that align to business growth objectives for RBC Global Asset Management (GAM) and RBC iShares.

You will liaise with internal partners, external agencies, and industry organizations to help with the execution of campaigns, sponsorship events and digital project initiatives.

What will you do?  

• Support the project management and administration of creative assets for advertising campaigns and sponsorship events; assist in ideation, production, ad tagging, translation, and project management.
• Support in analyzing campaign metrics, interpreting data to optimize for greater impact to the business (i.e. improve efficiency, reduce costs and/or provide a better brand experience). 
• Leverage online platforms to complete competitive research; showcase findings and initial recommendations to the brand team based on intel.
• Own and maintain the advertising and sponsorship event calendar for the Canadian retail market.
• Assist with ad-hoc requests and projects.

What do you need to succeed?

Must-have 

• 1-3 years of experience in marketing and/or advertising, preferably within the investment industry (asset management)
• Excellent written/verbal communication skills
• Ability to execute with excellence with an acute attention to detail
• Highly effective time management skills with the ability to multi-task, prioritize and plan effectively
• Demonstrate project management skills and ability to navigate cross-functional teams

Nice-to-have

• Post-secondary education in business, marketing or an equivalent degree in a field of study related to the job
• Agency and vendor management experience
• Foundational digital marketing experience
• Experience in sponsorships and strategic partnerships

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits and competitive compensation.
• Leaders who support your development through coaching and managing opportunities. 
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.
• A hybrid work model; 3 days in office and 2 days working from home.

Job Skills

Adaptability, Brand Management, Customer Service, Listening Effectively, Long Term Planning, Marketing Activities, Market Research, Product Services, Sales Channels, Teamwork

Additional Job Details

RBC CENTRE, 155 WELLINGTON ST W:TORONTO

TORONTO

Canada

37.5

Full time

WEALTH MANAGEMENT

Regular

Salaried

2024-10-21

2024-11-05

This is a unique, high-impact opportunity to play a critical role in shaping the future of a fast-growing North American airline.The Digital Marketing Coordinator is responsible for overseeing all day-to-day campaign trafficking. You will own the setup of some promotional campaigns across Porter’s advertising channels. You will be responsible for reporting of all programmatic/social campaigns. The Digital Marketing Coordinator develops positive relationships with internal teams and 3rd party vendors while using multiple programmatic/social platforms to traffic and report on digital media campaigns.

Duties & Responsibilities

• Support the Digital Marketing team on trafficking and reporting duties.
• Ensure campaign timelines are adhered to at every step of the process – plan deadlines, undertake creative trafficking (CM360), set go-live dates. 
• Audit and review digital creative tags to ensure they are accurate for campaign launch.
• Organize and pivot campaign data in a digestible fashion using Microsoft Excel or Google Sheets. Learn how to derive actionable insights based on campaign performance data.
• Work with digital advertising platforms like Google Marketing Platforms (Adwords, CM360, GA), Facebook Ads Manager, Snap Ads Manager, Pinterest Ads Manager.
• Help manage the execution of the lifecycle marketing strategy across email, SMS and push. Launch batch-and-blast campaigns. 
• Play a part in content brainstorming and planning, briefing, deployment and analysis of campaigns.
• Assist with implementing and reporting on CRM initiatives by utilizing internal customer databases.
• Collaborate closely with the Creative, Loyalty, and Data Warehouse teams.

Knowledge and Skills:

• Familiarity with digital advertising industry terms and concepts.
• Ability to navigate ad-server and ad-verification platforms and pull reports is a plus.
• Advanced user of Microsoft Excel.
• Experience with reporting and deriving actionable insights from data.
• Strong communication and relationship-building skills
• High energy and teamwork mentality is a must
• Passion for problem solving.
• Strong attention to detail.

Behavioural Competencies

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• Bachelor’s degree in Business, Commerce, Marketing, Analytics or a related field.
• 1-2 Reporting experience required.
• 1-2 Hands-on experience in the programmatic/paid social environment.
• Experience with CRM/Email platforms is a plus.

Location

Toronto Downtown Office (250 Yonge Street) #LI-Hybrid

The Director, Marketing Strategy and Operations will be a critical leader and team-member for Canada Marketing, and responsible for driving the planning process for Marketing. You will work closely with the CMO and the Canada Marketing leadership team to develop the Marketing Plan for Canada. It will be critical for you to drive alignment across Canada and with the Global marketing team. You will monitor and report on the execution of the marketing plan, including tracking of Marketing’s scorecard and key reporting events such as the monthly business review. The Director, Marketing Strategy and Operations will also manage Marketing’s Book of Work, which includes all marketing campaigns and initiative spend, as well as our support of key initiatives in the IT Book of Work.

Key Accountabilities:

Drive the planning process for Canada Marketing

• Lead the process to develop the Marketing Plan for Canada
• Drive alignment across Canada businesses and functions
• Align with Global Marketing
• Support the cascade and communication of the marketing plan
• Identify KPIs and set targets in support of the plan to establish Marketing’s scorecard

Monitor and report on execution of the marketing plan

• Track Marketing’s scorecard
• Identify across Marketing: what’s working, what is not working, and what we have learnt as we execute
• Support regular reporting, including the monthly business reviews

Manage the Book of Work for Marketing

• Includes: Marketing support and sponsorship of IT initiatives (within IT Book of Work) and Marketing’s Book of Work which cover our marketing campaign and initiative spend
• In partnership with the CMO and leadership team: prioritize, support approval process through Manulife’s Outcome Delivery Framework (ODF), and track progress against delivery

Qualifications:

• 5+ years of progressive experience; previous experience in strategy consulting considered an advantage
• Experience in formulating strategy, familiar with key principles of strategy development, ability to think conceptually and creatively regarding solutions and opportunities
• Experience in marketing; experience in digital marketing an asset
• Demonstrated ability to communicate complex concepts / results in a clear, concise, easy to understand manner (written and verbal)
• Strong investigative and critical thinking skills with the ability to perform critical analysis with limited oversight
• Demonstrated ability to work autonomously, with a variety of stakeholders, using sound, independent judgment, problem-solving and analytical skills
• Ability to work with ambiguous, fluid and changing responsibilities, and be able to readily adapt to the dynamics of managing multiple ongoing initiatives simultaneously
• Ability to consistently deliver high quality results (attention to detail) within tight deadlines
• Proven ability to interact / influence outside functional boundaries to achieve common goals
• Bachelor’s degree required (Master’s an asset)

Competencies:

• Influence and Persuasion – obtains buy-in from others, with or without authority
• Adaptability – adapts and supports integrated change (a change champion)
• Collaboration – builds beneficial networks to achieve collective business goals
• Solution Focused – focuses on results and leading / influencing a team to deliver solutions
• Compelling Communication – strong ability to communicate at all levels to stakeholders
• Executing with Excellence – delivers meaningful, sustainable results

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

#LI-hy