All jobs within 50 km around Gibsons in Marketing & Communication

Industrial Marketing & Communications

• Work closely with Marketing Director, Industrial to determine, activate, and achieve the annual Industrial Marketing Strategy & Communication plan in accordance with stated corporate and divisional objectives via the activation of an OGST framework (Objectives, Goals, Strategies, Tactics)
• Develop annual and quarterly project-specific and industrial marketing budgets aligned with strategic goals, campaign objectives, and business forecasts. Prioritize spending based on expected ROI, while balancing short-term campaign execution with long-term brand-building initiatives.
• Manage the implementation of key industrial-specific marketing and communication initiatives including regional and national advertising campaigns, press releases, and other media opportunities
• Manage Beedie’s social media channels: Facebook, Instagram, Twitter, LinkedIn, while working with a third-party social media consultant
• Manage the execution of all Beedie Industrial events
• Create and manage the design and implementation of effective marketing toolkits, brochures, swag, etc. for the Industrial team to utilize
• Manage the creation and distribution of email marketing campaigns through Beedie’s internal CRM and Email Marketing software
• Manage the evolution and maintenance of the Industrial segment of Beedie’s Corporate website
• Track and advocate for new market trends specific to platforms, technologies, and marketing tools

Health Benefits

We encourage a healthy work environment and support programs that promote a healthy lifestyle for us all.

Career Development

We provide the freedom and support for you to take your career to the next level so that you can put your best work forward.

Beedie Cares

Through our Beedie Cares initiative, employees give back by volunteering in local communities.

Implementation of Project Marketing & Sales Strategies

• Oversee all project marketing execution through the sales cycle including the development of project marketing/sale strategies and budgeting, right through to project naming and brand design, collateral suite creation, and sales campaign activation
• Manage Beedie’s project listing teams to ensure all external-facing marketing campaigns and collateral are executed at an industry-leading standard

Brand Guardianship

• Advocate the importance of the Beedie brand, consistency of messaging, and quality marketing solutions
• Ensure Beedie’s visual guidelines and standards are adhered to, and all marketing collateral and activities are aligned to our brand position and standards
• Continuously identify and act on new opportunities for audience growth and brand awareness, through the further development of external communications to enhance brand presence

Leadership

• Act as a Marketing team leader and inspire all members, through leading by example, to contribute fully to the achievement of objectives laid out in annual departmental and individual goals
• Provide mentorship to team members through team building and maintaining a culture of growth, development, loyalty, and engagement
• Work with the Marketing Director, Industrial to conduct an annual audit of existing communications strategies, messages, and tactics to ensure consistency with the Industrial division’s business objectives
• Advocate for and facilitate the sharing of best marketing practices across all offices

Desired Skills and Experience

• • Highly creative with a strong passion for design
  • Deep commitment to marketing and brand development
  • Strong understanding of product positioning and market strategy
  • Strong work ethic, self-motivated, and proactive mindset
  • Excellent attention to detail and organizational skills
  • Proven ability to thrive in a fast-paced, highly collaborative environment
  • Excellent communication skills including verbal, written, and graphic with strong grammar/proofreading ability
  • Post-secondary education in marketing, communications, public relations, or a related field
  • Minimum of 5 years of experience in marketing
  • Advanced computer skills, including proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office

POSITION SUMMARY

Reporting to the Manager, Social Media and Digital Marketing, the Senior Communications Advisor, Social Media and Digital Marketing is responsible for developing and implementing strategic communications strategies for BC Housing’s social media and digital marketing in support of BC Housing’s corporate objectives. He/she/they is a key contributor in building awareness of the Commission’s initiatives and providing guidance to improve digital content strategy, branding, and storytelling. The position collaborates with the Communication teams, ensuring that processes adhere to industry best standards and practices. 

CANDIDATE PROFILE

The successful candidate will have the following:

EDUCATION & EXPERIENCE:

• Bachelor’s degree in communications, marketing, public relations, digital communications, or other relevant discipline. 
• Considerable experience in communications or marketing, working with social media and digital content for diverse communities.
• Considerable experience in an advisory role to other Communications staff, as well as in the public sector.
• or an equivalent combination of education, training and experience acceptable to the employer. 

KNOWLEDGE, SKILLS AND ABILITIES:

• Considerable knowledge and understanding of the philosophy, theories, and principles of the communications discipline.
• Considerable knowledge and understanding of best practices in social media and digital marketing.
• Strong organizational and time-management skills.
• Strong verbal, writing, editing, and presentation skills.
• Strong interpersonal skills, with the ability to work independently and as a team player.
• Proficiency in MS Office applications including Word, Excel, PowerPoint, and Outlook.
• Ability to create and foster strong working relationships with internal and external partners and stakeholders in planning and implementing communication strategies, providing strategic communications advice, and facilitating problem-solving to manage issues, mitigate risks, and achieve results.
• Ability to apply principles of equity, diversity, and inclusion in decision-making.
• Ability to create engaging content for social media, upholding best practices in accessibility.
• Ability to work with a wide variety of online social media platforms.
• Ability to use various design tools such as Adobe Photoshop, InDesign, Illustrator and Canva to develop a wide range of graphics and communications materials.
• Ability to provide strategic advice to senior leadership, management, and colleagues.
• Ability to work with a variety of partners and stakeholders, agencies, and contractors.
• Ability to provide strong team leadership on various projects and provide advice and counsel to other Communications staff in the performance of their duties.
• Ability to work under tight deadlines and pressures, with scrupulous attention to detail.
• Ability to handle confidential and sensitive information in an appropriate manner and display a high degree of judgement, discretion, and decision-making ability.
• Ability to adapt to changes in the social media and digital marketing landscape, showcasing agility in response to evolving trends and technologies.
• Ability to work evenings and weekends as required.