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Marketing Manager - National Brands Full-time Job

Molson Coors Beverage Company

Marketing & Communication   Toronto
Job Details

Requisition ID: 34445 

Six Pints Collective is currently seeking a Marketing Manager, National Brands, to join our team, based in Toronto, ON.  Reporting directly to our Senior Marketing Manager and part of the Marketing Leadership Team, this role will be primarily accountable for leading the development and execution of brand plans & marketing initiatives that contribute towards building extraordinary brands, in order to deliver the brand and business’s annual operations plan.

 

MAIN DUTIES & RESPONSIBILITIES:

You will lead the team responsible for the brand management of Hop Valley, Rickards, India Beer and Fine Company. Hop Valley and Rickards are national in scope, with India and Fine Company primarily in the Atlantic.

 

In this role you will be responsible for:

  • Brand strategy – Ensuring consistent application of the brands strategies in terms of consumer targeting, brand positioning and application of brand codes. Use of consumer, shopper and customer insights to ensure the brand strategies remain relevant over time (and adapting as necessary).
  • Integrated brand planning – leveraging consumer, shopper, customer insights, competitor and category information and internal performance data to determine brand objectives. Develop tactics to achieve these objectives, requiring coordination of all marketing mix levers and alignment with key partners (brand homes, sales, production, finance), including budget allocation.
  • Brand execution – Development and delivery of projects and programs, working with external agencies and internal partners ensuring activity creatively brings the brands to life, as well as being delivered on time and to budget. On-going tracking of brand and competitor performance and responding to changing market situations and competitor activity in order to deliver our Annual Operating Plan ambitions.
  • Innovation – Working with partners in the business, including Master Brewers, to develop a pipeline of differentiated innovation concepts that are aligned with consumer trends, meet customer needs and reflect the brand’s positioning. End-to-end project ownership including feasibility (with production), business case (with sales and finance), internal and customer sell-in and consumer launch and tracking.
  • People Management – Manage two direct reports (Assistant Brand Managers) and responsible for all people management processes (goal setting, performance management and reviews, development and progression etc.) as well as providing on-going coaching, structure and prioritization. Six Pints operates a matrix organization within Molson Coors and so in addition to formal people management you are also required to coordinate the efforts of a broader group of people in order to develop and deliver the brand plans, including Brand Activation, Innovation, Production, Customer Service Teams, Sales and Finance. Mentor / Mentee opportunities are also available.

 

IF YOU HAVE THE FOLLOWING, WE WANT TO HEAR FROM YOU:

Experience

  • Minimum 5-7 years brand marketing experience.
  • Experience in alcohol/beverage or packaged good preferred.
  • Minimum 2-3 years people management experience.
  • Additional agency and/or sales experience considered an asset.

Education

  • University degree required - preferably with marketing focus or subsequent marketing professional development.

 

Competencies

  • Ability to lead the development of brand/portfolio strategy and plans and turn these into tangible results.
  • Strong strategic and brand stewardship experience required with experience in developing long range plans including brand positioning, visual identity, innovation strategy and other core marketing strategies.
  • Translation of brand strategies into distinctive, differentiating, ownable and sustainable activities that support the brand and business objectives over the short and long term.
  • Energetic leadership with strong influencing and communication skills, including agency management.
  • Consumer and market orientation, supported by curiosity and insight mining skills.
  • Effective, evidence-based decision making and excellent problem solving.
  • Strong business fundamentals and understanding of the commercial drivers of business performance.
  • Highly developed project management skills and a demonstrated ability to work in a matrix organization with multiple stakeholders.
  • A self-starter able to manage multiple projects through various stages of development.
  • Passion for or desire to learn more about beer and craft beer.
  • French language skills are considered an asset.

Marketing Manager - National Brands

Molson Coors Beverage Company
Toronto - 33.6km
  Marketing & Communication Full-time
Requisition ID: 34445  Six Pints Collective is currently seeking a Marketing Manager, National Brands, to join our team, based in Toronto, ON.  Reporting directly to our Senior Mar...
Learn More
Mar 11th, 2025 at 14:56

Manager, Brand Communications Full-time Job

Royal Bank Of Canada

Marketing & Communication   Toronto
Job Details

What is the opportunity?  

The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sponsorship initiatives through employee communications and proactive and reactive media relations.

 

In this role, you will support business objectives through the execution of strategic multi-stakeholder communications for programs including: the RBC Canadian Open, RBC Heritage, the Toronto International Film Festival (TIFF), the Olympics, RBC Training Ground, RBC Music and other brand initiatives. 

 

What will you do?   

  • Support the execution of internal & external communications plans and provide communications counsel and analysis ensuring alignment with enterprise strategies and objectives
  • Protect and enhance RBC’s reputation through effective communications and storytelling focused on our brand marketing and sponsorships efforts
  • Assist with cultivation and management of media relationships relevant to Brand Marketing
  • Foster collaborative relationships with key stakeholders, including partners in Brand Marketing and Corporate Communications colleagues
  • Support with media monitoring, help proactively identify potential reputational issues and work closely with Director and Senior Manager as required to help mitigate them
  • Execution will include: supporting the development of communication plans and writing a variety of communications including press releases, media briefs, RBCnet features and communications toolkits.

 

What do you need to succeed?

Must-have  

  • 3+ years of communications or PR experience
  • Undergraduate degree/post-graduate certificate or equivalent in communications, public relations, journalism, English or related field
  • Strong external and internal communications and/or media relations experience
  • Excellent writer, editor, speaker and content creator with the ability to craft a compelling story for a variety of audiences and channels
  • Ability to prioritize among competing requests in a fast-paced environment; embrace change; and demonstrate diplomacy, professionalism and a positive attitude
  • Ability to work both collaboratively and independently
  • Ability to confidently provide strategic guidance to senior leaders and possess the ability to educate and influence others on communications best practices
  • Digital and social media savvy, with a strong grasp on the evolving digital media landscape
  • Ability to meet consistently high standards of quality while handling a variety of projects and deadlines simultaneously

 

Nice-to-have 

  • Experience with executing sponsored content partnerships
  • Interest in marketing, sports and/or entertainment
  • Existing relationships with marketing, business, entertainment and/or sports media

 

What’s in it for you?   

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation
  • Leaders who support your development through coaching and managing opportunities 
  • Work in a dynamic, collaborative, progressive and high-performing team
  • Opportunities to do challenging work
  • Flexible work/life balance options

 

 

 

Job Skills

Decision Making, Industry Knowledge, Internal Communications, Interpersonal Relationships, Knowledge Organization, Long Term Planning, Oral Communications, Organizational Communications, Time Management

 

 

 

Additional Job Details

Address:

BAY WELLINGTON TOWER, 181 BAY ST:TORONTO

City:

TORONTO

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

HUMAN RESOURCES & BMCC

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2025-03-10

Application Deadline:

2025-03-21

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Manager, Brand Communications

Royal Bank Of Canada
Toronto - 33.6km
  Marketing & Communication Full-time
What is the opportunity?   The Manager, Brand Communications will be responsible for helping to protect, shape and enhance the reputation of RBC by promoting brand marketing and sp...
Learn More
Mar 11th, 2025 at 14:41

Digital marketing co-ordinator Full-time Job

IVS IMMIGRATION

Marketing & Communication   Mississauga
Job Details

Overview

Languages

English

Education

  • Bachelor's degree

Experience

2 years to less than 3 years

On site

 Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

Tasks

  • Respond to enquiries from members of the business community concerning development opportunities
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Act as spokesperson for an organization
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Conduct analytical marketing studies
  • Develop portfolio of marketing materials
  • Develop marketing strategies

Supervision

  • 1 to 2 people

Additional information

Work conditions and physical capabilities

  • Tight deadlines
  • Attention to detail

 

How to apply

By email

 

recruitment@ivsimmigration.com

Digital marketing co-ordinator

IVS IMMIGRATION
Mississauga - 49.13km
  Marketing & Communication Full-time
  33
Overview Languages English Education Bachelor's degree Experience 2 years to less than 3 years On site  Work must be completed at the physical location. There is no option to work...
Learn More
Mar 7th, 2025 at 15:04

Director, Communications Full-time Job

Maple Leaf Foods Plc

Marketing & Communication   Mississauga
Job Details

 The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 11. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

  • Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
  • Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
  • Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
  • Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
  • End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
  • Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
  • Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
  • Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
  • Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

  • Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
  • Superior writing, editing and content production skills
  • A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
  • Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
  • Proven ability to lead and coach others
  • Ability to build mutually beneficial relationships
  • Proven ability to handle multiple priorities
  • Excellent judgement and ability to maintain confidentiality
  • Ability to understand complex business information and simplify into engaging, meaningful and relevant content
  • Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
  • Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Director, Communications

Maple Leaf Foods Plc
Mississauga - 49.13km
  Marketing & Communication Full-time
 The Opportunity: Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority...
Learn More
Mar 6th, 2025 at 16:44

Communications Director Full-time Job

Maple Leaf Foods Plc

Marketing & Communication   Mississauga
Job Details

The Opportunity:

Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority on telling the story of Maple Leaf Foods’ vision, purpose and sustainability priorities to key external and internal stakeholders.  You  will build and manage strategic partnerships with media and agency partners, uphold the reputation of Maple Leaf Foods and proactively deliver meaningful communications to various audiences including consumers and customers through strategic public relations campaigns. The candidate will have one direct report – Communications Coordinator – and will be responsible for managing and delegating responsibilities to this individual.

You will possess strong internal communications experience and have the ability to effectively communicate and engage with Maple Leaf Foods’ team of more than 13,000 across 25+ facilities throughout North America. You will work cross functionally and build strong working relationships with key subject matter experts demonstrating leadership to effectively implement strategic internal communications programs that will drive engagement among Maple Leaf Foods’ team members.

You will successfully develop and project manage a variety of communications campaigns, overseeing and managing the budget for the programs, including sustainability and employee communications. You will also create meaningful and relevant content with internal audiences that will inform and raise awareness to key organizational strategies and priorities.

To be successful, you will demonstrate  the ability to balance strategic thinking, functional knowledge of the business and manage multiple stakeholders, with the ongoing demands of leading, planning and executing key deliverables on a timely basis, and managing the budget in a fast-paced setting.

This role demands a combination of superior writing, strategic thinking, planning, leadership skills, a track record of flawless execution and delivery with an exceptional understanding of public affairs, media relations and internal communications.

Any MLF team member interested in being considered for this role are encouraged to apply online by March 18. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

  • Manage external media and agency partners in developing campaigns for a variety of MLF initiatives (e.g. sustainability communications, recruitment campaigns, etc.). This accountability includes creation of project execution plans, development of communications materials, budget management and ensuring the successful execution of key deliverables.
  • Oversee contract management and relationship with Maple Leaf Foods’ key corporate communications vendors. Negotiate competitive contracts with vendors ensuring cost savings and ensure services provided accurately meet the needs of the department (e.g. multimedia distribution and video production services, daily media monitoring services and news release wire distribution services, etc). 
  • Provide strategic communications and material support to MLF senior leaders for business engagements, including media analysis, briefing documents, memos and slide deck content.
  • Support senior level communications team members in crisis and issues management situations, including development of proactive and reactive strategies that support media and consumer engagement.
  • End-to-end flawless event management (including event budget management) of high-priority corporate events including hybrid (in-person and virtual) Annual General Meeting, press conferences, internal Town Hall events, and employee engagement events.
  • Manage and support internal communications within the Maple Leaf Foods organization to enhance team members’ awareness and understanding of corporate priorities and initiatives.
  • Develop and execute highly confidential change management projects within the organization with thoughtful communication plans and consultation to support cross-functional teams throughout their change needs. Experience in facility closures, acquisitions, organizational changes and program adaptations is a must.
  • Create a strong communication bridge from corporate office to hourly team members across 25+ plants across North America, ensuring awareness of corporate initiatives and consistency of messaging and tone.
  • Primary communications partner for the Maple Leaf Centre for Action on Food Security. Develop engaging internal communications programs that educate and engage organization’s 13,500 team members.

What You’ll Bring:

  • Progressive and Director level experience in external and/or internal communications, or experience leading communications in a related fields.
  • Superior writing, editing and content production skills
  • A strong team player, mentor and coach to cross-functional team members with well developed “people interaction” skillset
  • Must be proactive and performance driven, have a basis for action and be able to work under pressure in a fast-paced environment
  • Proven ability to lead and coach others
  • Ability to build mutually beneficial relationships
  • Proven ability to handle multiple priorities
  • Excellent judgement and ability to maintain confidentiality
  • Ability to understand complex business information and simplify into engaging, meaningful and relevant content
  • Excellent project management skills and superior attention to detail. Ability to manage and deliver on multiple projects and competing priorities
  • Self-confidence to work independently, with self-awareness to seek coaching, support and advice

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Communications Director

Maple Leaf Foods Plc
Mississauga - 49.13km
  Marketing & Communication Full-time
The Opportunity: Reporting to the Vice President, Communications, the Director, Communications will be responsible for driving 360 degree communications programs, with a priority o...
Learn More
Mar 4th, 2025 at 12:13

Admin & Marketing Assistant Full-time Job

CBRE

Marketing & Communication   York University Heights
Job Details

As a CBRE Client Care Coordinator, you will be responsible for delivering client requirements by collaborating with multiple internal teams.

This job is part of the Client Services Job Function. They are responsible for providing daily advice and support to clients that need assistance with business products and services.

 
What You’ll Do:
  • Maintain frequent communication with clients to build relationships and resolve escalated isses.
  • Execute client-facing processes and requests, including system administration, reporting, support, onboarding, and program administration.
  • Partner with Service Operations to ensure the satisfactory performance of overall account service levels.
  • Work with internal groups to communicate customer requirements. Resolve any challenges, issues, or new opportunities that occur.
  • Coordinate with clients to set up systems, maintain access and usability, provide training, and other projects.
  • Provide required client SOPs, reporting, data, and dispatch updates for assigned clients.
  • Conduct periodic client calls to update, check in, and share basic information.
  • Provide informal help such as technical guidance and training to coworkers.
  • Use existing procedures to solve straightforward problems while having a limited opportunity to exercise discretion.
  • Impact through clearly defined duties, methods, and tasks are described in detail.
  • Deliver own output by following defined procedures and processes under close supervision and guidance.
 
What You’ll Need:
  • High School Diploma or GED with up to 2 years of job-related experience.
  • Ability to follow basic work routines and standards in the application of work.
  • Communication skills to exchange straightforward information.
  • Working knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
  • Strong organizational skills with an inquisitive mindset.
What You’ll Need:
  • High School Diploma or GED with up to 2 years of job-related experience.
  • Ability to follow basic work routines and standards in the application of work.
  • Communication skills to exchange straightforward information.
  • Working knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
  • Strong organizational skills with an inquisitive mindset.

Admin & Marketing Assistant

CBRE
York University Heights - 25.63km
  Marketing & Communication Full-time
As a CBRE Client Care Coordinator, you will be responsible for delivering client requirements by collaborating with multiple internal teams. This job is part of the Client Services...
Learn More
Feb 19th, 2025 at 13:12

Marketing coordinator Full-time Job

FRAGROMA INC.

Marketing & Communication   Mississauga
Job Details

Overview

Languages

English

Education

  • College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

7 months to less than 1 year

On site

 Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

Tasks

  • Develop communication strategies
  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Develop social and economic profiles of an area to encourage industrial and commercial investment
  • Conduct comparative research on marketing strategies for industrial and commercial products
  • Answer written and oral inquiries
  • Assist in the preparation of brochures, reports, newsletters and other material
  • Evaluate customer service and store environments
  • Conduct online marketing, E-commerce and Website promotions

Additional information

Work conditions and physical capabilities

  • Work under pressure
  • Tight deadlines
  • Attention to detail
  • Overtime required

 

How to apply

By email

 

emp.recruitment@outlook.com

Marketing coordinator

FRAGROMA INC.
Mississauga - 49.13km
  Marketing & Communication Full-time
  32.75  -  34
Overview Languages English Education College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years Experience 7 months to less than 1 year On si...
Learn More
Jan 7th, 2025 at 17:03

Marketing coordinator Full-time Job

Peel Car Sales Inc.

Marketing & Communication   Mississauga
Job Details

Overview

Languages

English

Education

  • College/CEGEP

Experience

1 year to less than 2 years

On site

 Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

Tasks

  • Evaluate communication strategies and programs
  • Implement communication strategies and programs
  • Oversee the preparation of public written material
  • Prepare written material such as reports, briefs, website content
  • Provide consultation on planning and starting of new businesses.
  • Administer programs to promote industrial and commercial business investment in rural and urban areas
  • Respond to enquiries from members of the business community concerning development opportunities
  • Prepare reports, research papers, educational texts or articles

 

How to apply

By email

 

peelcarsalesjobs@gmail.com

Marketing coordinator

Peel Car Sales Inc.
Mississauga - 49.13km
  Marketing & Communication Full-time
  34.50
Overview Languages English Education College/CEGEP Experience 1 year to less than 2 years On site  Work must be completed at the physical location. There is no option to work remot...
Learn More
Dec 24th, 2024 at 13:50

Marketing Associate Full-time Job

Maple Leaf Foods Plc

Marketing & Communication   Mississauga
Job Details

Be part of an amazing brand team and family.  One that offers mutual respect, kindness, support, clear communication, and many opportunities to learn and grow.  As a key member of the Shopper & Digital Marketing team, the Omni Channel Marketing Associate will help execute fully integrated shopper & digital campaigns.  This role will support driving market share growth and achieving profitable sales for our brands.   The associate will be responsible for supporting integrated marketing programs across key customers in both Canada & US, and will lead some regional key account programs. Building strong relationship is integral to this role as you partner with multiple marketing & customer development teams, external agencies and retail partners both in the US & Canada.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 24. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

  • Omni Channel Marketing – customer ASP & national scale program in both US & Canada
  • Customer planning rhythms
  • Brand development progression (share/sales/profit) across multiple categories and channels
  • Collaboration with category marketing teams
  • Budget management

More details about the role:

  • Omnichannel Strategy: Support the holistic Omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
  • Marketing Effectiveness: Oversee shopper marketing effectiveness, ensuring seamless communication from print to digital mediums and field execution.
  • Media Strategy Execution: Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
  • Collaboration: Liaise with Maple Leaf Foods Category Marketing teams to understand category needs and deliver plans that meet these requirements.
  • Promotional Development: Collaborate with agency teams to create innovative promotions, ensuring alignment with all key internal and external stakeholders.
  • Program Execution: Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
  • Budget Management: Manage ongoing planning and budget to ensure timely spending with optimized ROI.
  • Supplier Relationship Management: Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
  • Analytics and Insights: Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.

What You’ll Bring:

  • 1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
  • Experience in digital marketing, including social media, eCommerce, paid search & display advertising
  • A passion for brands, communication, strategy, consumer insights and storytelling.
  • Post-secondary education
  • Proven creativity coupled with sound business judgement and an entrepreneurial spirit
  • Outstanding communication (written & oral)
  • Proven ability to build productive internal and external relationships
  • Exceptional project management skills and highly detailed oriented
  • Appetite for continuous learning
  • Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Marketing Associate

Maple Leaf Foods Plc
Mississauga - 49.13km
  Marketing & Communication Full-time
Be part of an amazing brand team and family.  One that offers mutual respect, kindness, support, clear communication, and many opportunities to learn and grow.  As a key member of...
Learn More
Dec 13th, 2024 at 13:29

Brand Marketing Associate Full-time Job

Maple Leaf Foods Plc

Marketing & Communication   Mississauga
Job Details

Join a dynamic team representing the #1 Halal brand in Canada: Mina as well as new up and coming South Asian brand, where respect, collaboration, and growth are at the core of everything we do. This role offers a unique opportunity to celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand. As a Brand Marketing Associate, you will play a critical role in shaping the brand's narrative and future. You'll bring a passion for storytelling and consumer-focused marketing, paired with a strategic, results-driven mindset to deliver meaningful, profitable growth. This is your chance to work on culturally significant and leading these brands blending authenticity with innovation. Your work will focus on brand stewardship, strategy development, impactful communications, and leveraging analytics to make data-informed decisions, all while championing the values of Halal and South Asian communities.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 23.   Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

  • Brand stewardship
  • Brand communications
  • Digital and social content creation
  • Shopper marketing
  • Packaging design
  • Brand analytics and measurement (Nielsen, shipments, communication KPIs)
  • Brand development progression (share/sales/profit) across multiple categories and channels
  • Brand planning rhythms
  • Collaboration with category marketing teams
  • Budget management

 More details about the role:

  • Proudly act as brand steward for brands, ensuring all articulations (360 communication, media, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards.
  • Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand. You'll design impactful initiatives, host engaging events, and build partnerships that celebrate cultural diversity and create a sense of belonging. Through your efforts, you'll ensure the brand becomes a trusted and valued part of their journey in Canada.
  • Work with various leading agency teams to develop breakthrough consumer communications and media plans from ideation to launch, while collaborating with all key internal and external stakeholders to achieve alignment. 
  • Lead, develop and manage digital and social content creation & approvals for your brands online channels, along with scheduling and analytics.
  • Co-creation of shopper marketing programs (both national and ASPs) to ensure your brand is executed with excellence, balancing brand authenticity and ability to plug-in to customer strategies. Lead post-mortems on all programs to ensure continued optimization with learnings.
  • Own the briefing and execution of all packaging design projects for existing & new products, ensuring brand consistency, with design and claims optimization across multiple categories and/or sub-brands.
  • Understand brand analytics and measurement (Nielsen, shipments, communications KPIs) to gather insights to drive recommendations for the brand moving forward, inclusive of brand campaign post-mortems.
  • Support brand development share/sales/profit progression across multiple categories and channels, inclusive of supporting annual brand planning rhythms (i.e., Key Issues, Key Strategies, annual brand priorities).
  • Liaise with Maple Leaf Foods Category Marketing teams to ensure clear understanding of category issues/needs to deliver plans that answer the brief.
  • Ongoing planning and budget management and strategy to ensure timely spend with optimized ROI.

What You’ll Bring:

  • The ideal candidate brings a deep understanding of the diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine. You have lived experience or meaningful exposure to the values, practices, and preferences of the communities we serve, enabling you to authentically connect with our target audiences and elevate both our halal and South Asian brands.
  • 2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
  • A passion for brands, communication, strategy, consumer insights and storytelling.
  • Post-secondary education
  • Proven creativity coupled with sound business judgement and an entrepreneurial spirit
  • Outstanding communication (written & oral)
  • Proven ability to build productive internal and external relationships
  • Exceptional project management skills and highly detailed oriented
  • Appetite for continuous learning
  • Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

  • Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
  • An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
  • A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
  • Defined Contribution Pension Plan with company matching that starts on your first day of employment.
  • Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Brand Marketing Associate

Maple Leaf Foods Plc
Mississauga - 49.13km
  Marketing & Communication Full-time
Join a dynamic team representing the #1 Halal brand in Canada: Mina as well as new up and coming South Asian brand, where respect, collaboration, and growth are at the core of ever...
Learn More
Dec 9th, 2024 at 13:43

Marketing Specialist Full-time Job

Canadian Tire Corporation, Limited

Marketing & Communication   Toronto
Job Details

What you’ll do

The Personalization Pod team at Canadian Tire is an agile, customer-focused team that relies on data for marketing efforts in order reach out to customers on a more personal level. We are seeking a Marketing Specialist to join our team. Reporting to the Manager, Personalization Lifecycle, the Marketing Specialist will primarily be responsible for planning, executing, and reporting on customer focused campaigns. This position is key to supporting efforts to increase loyalty engagement across Canadian Tire.

  • Draft detailed marketing plans with clear objectives and requirements

  • Work closely with data analysts on the team to identify target audience segments and establish communication strategies to effectively reach them

  • Liaise with cross-functional teams for campaign planning, creation of assets, and execution of key marketing campaigns

  • Build out app campaigns such as push notifications, popups, and content cards, monitor campaign metrics and modify as necessary

  • Measure the success of marketing campaigns by analyzing metrics, identifying trends, and opportunities for improvements

  • Ensure generated insights meet standards of analytical and statistical rigour, highlighting gaps where necessary

  • Build and communicate reports on marketing efforts and campaigns providing data-driven insights, key learnings and next steps

  • Identify and troubleshoot issues as they arise with an entrepreneurial mindset, and provide scalable resolution with follow-through

  • Work on ad-hoc projects that leverage multiple internal and external sources of data such as sales, digital analytics, loyalty, etc.

 

What you bring

  • B.S. in Marketing, Business, or a related field

  • 2+ years of relevant work experience

  • Proven experience in marketing campaign planning, design and execution

  • Knowledge of customer segmentation and targeting strategies

  • Proficiency with Braze or similar customer engagement platforms

  • Strong analytical skills with the ability to interpret data and generate actionable insights

  • Excellent communication skills for effective collaboration with design teams and stakeholders.

  • Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

  • Familiarity with digital marketing metrics and analytics tools, and ability to create compelling reports and presentations on campaign performance

  • Experience working with cross-functional teams in a fast-paced environment.

  • Strong ability to adapt to rapid changes in project requirements and priorities

  • Experience with visualization platforms such as Looker or Google Data Studio is a plus

  • Knowledge of SQL and Python is a plus

 

Hybrid   

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team. 

Marketing Specialist

Canadian Tire Corporation, Limited
Toronto - 33.6km
  Marketing & Communication Full-time
What you’ll do The Personalization Pod team at Canadian Tire is an agile, customer-focused team that relies on data for marketing efforts in order reach out to customers on a more...
Learn More
Nov 27th, 2024 at 14:22

Marketing Specialist Full-time Job

Canadian Tire Corporation, Limited

Marketing & Communication   Toronto
Job Details

What you’ll do

 

Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality Marketing Program.  The Tested program is a unique proprietary Quality Assurance program where Canadian Tire puts thousands of products directly into the hands of Canadians and asks for honest reviews – both positive and negative – based on real-life use. Products that earn 4 stars and above are then badged with Tested and included in marketing campaigns and badged in our owned channels to make identifying quality products easy for our customers.   

 

We are looking for a Marketing Specialist that is both creative and analytical, with a passion for building branded programs (operations and marketing strategy) and connecting with consumers across a complex omni-channel communication ecosystem (marketing campaign).  This individual will build connections within the organization, working collaboratively with a diverse range of internal stakeholders and external partners to not only advance the TESTED program to help drive the overall quality mandate at Canadian Tire but also support other Tier 1 MarComm initiatives.  

  • Help in overseeing the day-to day operations of the TESTED program including survey development and approvals, translation, programming, results analysis and distributions

  • Manage Critical relationships with our Tester Panel of customers across Canada and internal teams through the Tested by Canadians Mailbox

  • Assist in sharing scheduled TESTED program and marketing updates to cross-functional teams

  • Contribute to annual marketing plans and programs in support of business and marketing objectives

  • Gather inputs to support development of integrated creative and media briefs that inspire and direct partner agencies to develop breakthrough creative and best in class, award-winning MarComm campaigns

  • Assist with the development and execution of integrated marketing plans including always on owned channel integration (flyer, email, website, ratings & reviews, POP), digital and traditional advertising

  • Provide administrative support and oversee budget tracking and project timeline

 

What you bring

  • University graduate, education in Marketing or a related field

  • Minimum of 2 years of related marketing experience on either the client or agency side

  • Exposure to marketing principles and some Digital, Broadcast, Radio, Print, Social and/or Mobile production; website or eCommerce experience a benefit (ratings and reviews)

  • Attention to detail, strong project management, analytical and problem-solving skills

  • Adaptable; excited about the opportunity to work in an environment of change and fast pace

  • Highly motivated self-starter, who can think creatively and has the ability to analyze and prioritize to meet business needs

  • Superior influencing and interpersonal skills, demonstrated ability to interact collaboratively with other team members  

 

Hybrid

 

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

 

#LI-NV1

Marketing Specialist

Canadian Tire Corporation, Limited
Toronto - 33.6km
  Marketing & Communication Full-time
What you’ll do   Reporting to the Marketing Manager, Tested, the Marketing Specialist will assist in the program operations and execution of marketing plans for our Tested Quality...
Learn More
Nov 12th, 2024 at 16:28

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