All jobs within 50 km around Etobicoke West Mall in Marketing & Communication

Overview

Be part of an amazing brand team and family.  One that offers mutual respect, kindness, support, clear communication, and many opportunities to learn and grow.  As a key member of the Shopper & Digital Marketing team, the Omni Channel Marketing Associate will help execute fully integrated shopper & digital campaigns.  This role will support driving market share growth and achieving profitable sales for our brands.   The associate will be responsible for supporting integrated marketing programs across key customers in both Canada & US, and will lead some regional key account programs. Building strong relationship is integral to this role as you partner with multiple marketing & customer development teams, external agencies and retail partners both in the US & Canada.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 24. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Omni Channel Marketing – customer ASP & national scale program in both US & Canada
• Customer planning rhythms
• Brand development progression (share/sales/profit) across multiple categories and channels
• Collaboration with category marketing teams
• Budget management

More details about the role:

• Omnichannel Strategy: Support the holistic Omnichannel shopper strategy, enhancing our brand presence and driving purchase intent across all platforms, including retail media and e-commerce.
• Marketing Effectiveness: Oversee shopper marketing effectiveness, ensuring seamless communication from print to digital mediums and field execution.
• Media Strategy Execution: Lead media strategies that elevate brand presence and stimulate purchase intent across key regional retailers.
• Collaboration: Liaise with Maple Leaf Foods Category Marketing teams to understand category needs and deliver plans that meet these requirements.
• Promotional Development: Collaborate with agency teams to create innovative promotions, ensuring alignment with all key internal and external stakeholders.
• Program Execution: Lead execution of shopper marketing programs (both national and ASPs) that balance brand authenticity with customer strategies, and conduct post-mortems to optimize future initiatives.
• Budget Management: Manage ongoing planning and budget to ensure timely spending with optimized ROI.
• Supplier Relationship Management: Maintain relationships with external suppliers to develop in-store displays and manage inventory of all point-of-sale materials.
• Analytics and Insights: Utilize brand analytics and measurement tools (Nielsen, shipments, communications KPIs) to gather insights and drive recommendations for future brand initiatives, including campaign post-mortems.

What You’ll Bring:

• 1-2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
• Experience in digital marketing, including social media, eCommerce, paid search & display advertising
• A passion for brands, communication, strategy, consumer insights and storytelling.
• Post-secondary education
• Proven creativity coupled with sound business judgement and an entrepreneurial spirit
• Outstanding communication (written & oral)
• Proven ability to build productive internal and external relationships
• Exceptional project management skills and highly detailed oriented
• Appetite for continuous learning
• Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Join a dynamic team representing the #1 Halal brand in Canada: Mina as well as new up and coming South Asian brand, where respect, collaboration, and growth are at the core of everything we do. This role offers a unique opportunity to celebrate and elevate the rich cultural heritage of South Asian traditions while driving the growth of an authentic Halal brand. As a Brand Marketing Associate, you will play a critical role in shaping the brand's narrative and future. You'll bring a passion for storytelling and consumer-focused marketing, paired with a strategic, results-driven mindset to deliver meaningful, profitable growth. This is your chance to work on culturally significant and leading these brands blending authenticity with innovation. Your work will focus on brand stewardship, strategy development, impactful communications, and leveraging analytics to make data-informed decisions, all while championing the values of Halal and South Asian communities.

Any MLF team member interested in being considered for this role are encouraged to apply online by December 23.   Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Brand stewardship
• Brand communications
• Digital and social content creation
• Shopper marketing
• Packaging design
• Brand analytics and measurement (Nielsen, shipments, communication KPIs)
• Brand development progression (share/sales/profit) across multiple categories and channels
• Brand planning rhythms
• Collaboration with category marketing teams
• Budget management

 More details about the role:

• Proudly act as brand steward for brands, ensuring all articulations (360 communication, media, products, packaging) always remain true to clearly defined brand manifesto, principles, and standards.
• Lead our Community Outreach Program, fostering meaningful connections with new Canadians and introducing them to our Halal and South Asian brand. You'll design impactful initiatives, host engaging events, and build partnerships that celebrate cultural diversity and create a sense of belonging. Through your efforts, you'll ensure the brand becomes a trusted and valued part of their journey in Canada.
• Work with various leading agency teams to develop breakthrough consumer communications and media plans from ideation to launch, while collaborating with all key internal and external stakeholders to achieve alignment. 
• Lead, develop and manage digital and social content creation & approvals for your brands online channels, along with scheduling and analytics.
• Co-creation of shopper marketing programs (both national and ASPs) to ensure your brand is executed with excellence, balancing brand authenticity and ability to plug-in to customer strategies. Lead post-mortems on all programs to ensure continued optimization with learnings.
• Own the briefing and execution of all packaging design projects for existing & new products, ensuring brand consistency, with design and claims optimization across multiple categories and/or sub-brands.
• Understand brand analytics and measurement (Nielsen, shipments, communications KPIs) to gather insights to drive recommendations for the brand moving forward, inclusive of brand campaign post-mortems.
• Support brand development share/sales/profit progression across multiple categories and channels, inclusive of supporting annual brand planning rhythms (i.e., Key Issues, Key Strategies, annual brand priorities).
• Liaise with Maple Leaf Foods Category Marketing teams to ensure clear understanding of category issues/needs to deliver plans that answer the brief.
• Ongoing planning and budget management and strategy to ensure timely spend with optimized ROI.

What You’ll Bring:

• The ideal candidate brings a deep understanding of the diverse cultural, culinary, and community traditions connected to halal products and South Asian cuisine. You have lived experience or meaningful exposure to the values, practices, and preferences of the communities we serve, enabling you to authentically connect with our target audiences and elevate both our halal and South Asian brands.
• 2+ years in Brand Marketing role, or related agency experience in marketing and/or shopper marketing
• A passion for brands, communication, strategy, consumer insights and storytelling.
• Post-secondary education
• Proven creativity coupled with sound business judgement and an entrepreneurial spirit
• Outstanding communication (written & oral)
• Proven ability to build productive internal and external relationships
• Exceptional project management skills and highly detailed oriented
• Appetite for continuous learning
• Ability to understand and interpret data to build insights

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Overview

Overview

Overview

Overview

Reporting to the Sr Marketing Manager of Shopper Marketing this position is accountable to support the growth and profitability of the PepsiCo Beverages Portfolio at some of our most important large format customers, specifically will lead the long term growth plan for Costco. As a change leader, influencer, and strong brand marketer, you will be responsible for building the strategy, planning and commercialization of our key innovation and programming for these customers.  You will need to work collaboratively with a large cross functional team in order to deliver results and bring new ideas to the market.

Key responsibilities for the Associate Marketing Manager include:

• Lead the development of the innovation hopper and annual planning process for the Costco business
• Lead weekly cross functional team meetings to commercialize new innovation
• Lead the New Product Development process with senior leadership in order to gather feedback and approval on key innovation during the commercialization process
• Lead development and presentation of the key Actions for growth meetings with the Costco customer and buyer
• Work collaboratively with the brand team in order to develop the best long term plan to drive growth at our biggest LF customers
• Support with critical internal alignment meetings such as RSLT, AFG, and retail AOP
• Lead the large format, club and e-commerce business review
• Collaborate with the LF shopper marketing team in order to deliver full year calendar plans
• Work with the consumer insights team to better understand the shopper and key drivers of purchase
• Lead the e-commerce growth and development plan in collaboration with the key account management team

Qualifications

• Undergraduate Degree in Business/Marketing 
• 3-5 Years of working experience
• Strong Project Management 
• Strong knowledge of PBC business, Go to Market (GTM), systems and processes preferred
• Ability to effectively collaborate, communicate and influence in a customer / sales environment
• Demonstrated leadership capability within a cross-functional environment
• Demonstrated ability to develop and cultivate relationships
• High level of professional maturity – ability to collaborate with external customer teams
• Strong analytical skills
• Knowledge of ecommerce landscape is an asset

#Li-Hybrid

Hourly Rate/Salary: $51,800.00 - $69,067.00 
Hours of Work: 35 
Work Location: Hybrid, work from home and in-person at Civic Centre 
Department/Division/Section: CMO/City Manager's Office,CMO/Strategic Communications&Initiatives,Corporate & Department Communication 
Non-Union/Union: Non Union 

We thank all who apply, however, only those candidates selected for an interview will be contacted. You can also check your application status in your candidate profile online. 

All personal information is collected under the authority of the Municipal Act.

The Manager, Communications role is designed to elevate and strengthen how PFC (Frito Lay Canada and Quaker Canada) communicates, engages and drives awareness of business priorities to our more than 5,000+ frontline employees.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs 
• A dynamic and inclusive culture that promotes you to bring your whole-self to work 
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Partner with Field Sales and Supply Chain, in partnership with PFC’s Communications team, to develop compelling, and engaging content strategies across internal channels that meet the unique needs of PFC’s Frontline audience.  

• Responsible for implementing content strategies across PFC Comms-led field channels; work closely with peers on Internal and External comms teams to successfully execute.  

• Serve as project manager for field content planning, which includes storymining, calendar management, and content approvals.  

• Drive our frontline EVP (employee value proposition) externally, across owned social channels, as well as internally. 

• Work closely with internal and external comms team members to ensure approvals.  

• Serve as community manager for PFC Yammer/Viva Engage account with a focus on driving engagement with PFC frontline employees.  

• Lead monitoring, measurement and insights for PFC comms-managed field channels, delivering succinct and insight-driven reports to teammates and senior executives.  

• Serve as resident PFC field communications expert with global PepsiCo partners and stakeholders, for ideation, planning and knowledge-sharing sessions. 

• Support PFC internal communications team to rollout plans flawlessly and impactfully. 

• Lead community giving and philanthropy agenda for all PepsiCo Foods Canada, working closely with comms team members to drive impact and awareness. 

Qualifications

• University degree in Journalism, Public Relations or a related field and/or a diploma in Corporate Communications. 

• 8+ years of experience in internal/employee communication and/or field-focused roles; prefer someone who has worked in a communication capacity with frontline employees 

• Outstanding writing, proofreading and strategic communication planning skills. 

• Demonstrated experience in project management and special events. 

• High level of computer proficiency (MS Office, web-based applications) 

• Demonstrated computer proficiency: Microsoft Suite. 

• Knowledge of Canadian Consumer Packaged Goods industry an asset. 

Reporting to the Director, Marketing- Deli and Specialty Meats, the entrepreneurial marketing manager will lead the development and commercialization of our premium sliced meats strategy inclusive of our flagship brand Maple Leaf Natural Selections, and Schneiders.  This position is to continue to drive focus and impact within the sliced meats space and requires strong strategic innovations skill paired with business management fundamentals.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 28. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Develop and execute category strategies that capitalize on our brand positions to drive channel growth and share gains
• Develop consumer-centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
• Initiate category specific brand management and communication in collaboration with Brand team
• Partner with Revenue Management lead to ensure price and promotional strategies are optimized
• Work closely with Sales to understand and execute against specific customer strategies or tactics
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Participate in MLF’s annual budgeting and five-year planning process

What You’ll Bring:

• Bachelor’s Degree plus track record of results within a CPG environment.
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.
• Experience managing a large complex business with a proven success in market with brand management.
• A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
• The ability to adapt easily to changing market dynamics.
• Competency requirements:
  • Commercial Acumen, Budget Planning & P&L Management– Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
  • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
  • Business Reviews & Plans – Leads the annual business planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
  • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
  • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Sells ideas and recommendations through to management convincingly.
  • Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.