All jobs within 50 km around Etobicoke West Mall in Marketing & Communication

Marketing Specialist TV Brands

Who we’re looking for:

Rogers Sports & Media is looking for strong executor and strategic planner to help elevate our brands, social media and marketing presence across our TV portfolio. This role requires someone with strong creative sensibilities, social media skills, brand management skills, a detailed focus, and experience in briefing multi-facet campaigns with media agency, creative and internal media planning partners. You will play a key role in the development of industry-leading marketing campaigns for our audiences across all platforms. In addition, the ideal candidate will understand, analyze, and react to the rapidly evolving media landscape, marketplace and content consumption habits of audiences across Canada.

What you’ll do:

• Contribute to the brand strategy across the TV portfolio, developing the insight-driven roadmap for marketing-led growth
• Ensure the individual brand identity is consistent across all consumer touchpoints
• Assist with strategic planning and the full-year campaign planning process across the TV brands, with audience reach, acquisition and engagement in mind
• Contribute to the brand presence and content development across social media channels. Planning social media roll out campaigns (organic & paid), create and develop original social content, daily activity across socials and maintain community engagement.
• Leverage insights, analytics and trends to inform marketing and campaign strategies, in order to determine key tactics to grow audiences in both traditional and digital media environments
• Work collaboratively with programming, sales, digital and content/editorial teams to provide insights, ideate and produce best-in-class communications that drives ratings and revenue goals
• Support the Manager in agency planning and budget management process, taking the lead on key projects, and ensuring campaigns are delivered on time and on budget
• Be the knowledge base for all marketing touchpoints clearly articulating campaign goals and objectives to agency and creative partners to deliver effective marketing solutions
• Identify opportunities to grow brand visibility amongst core audience targets
• Ensure campaign delivery processes are clearly articulated to all stakeholders to manage the end-to-end process with internal and external partners, never missing a deadline
• Work closely with internal content and media teams optimize campaign effectiveness and achieve tactical objectives on owned and operated channels
• Contribute to a strong team culture of passionate marketing professionals, sharing insights and plans to ensure full team understanding and support
• Contribute to budget planning and executional excellent

What you bring:

• A solid understanding of the Canadian media environment and strong knowledge of the TV / entertainment industry
• Understanding and knowledge of social media – IG, FB, X, YouTube, Tik Tok
• Photoshop skills
• Experience in brand management, advertising development and/or campaign planning
• 3+ years marketing experience, with proven ability to work collaboratively with cross-functional teams to achieve campaign goals
• An analytical lens to maximise campaign performance and drive business growth via all advertising channels
• Demonstratable knowledge of broadcast, streaming and digital media
• Strong attention to detail with proven experience in development and delivery of high-profile, multi-channel campaigns
• Demonstratable experience across a broad range of media and an understanding of the purpose of media in the marketing funnel
• A proven ability to build strong and successful relationships with key stakeholders, taking initiative to help deliver results
• Strong work-ethic and a desire to contribute to a team that is focussed on success

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311747

• Posting Period:  05-Jul-2024 to 26-Jul-2024

•  

The Strategic Public and Employee Communications (SPEC) Division delivers effective marketing and communications to the public and City staff. Through a centralized, centres of excellence approach that nurtures growth and opportunities for its staff, SPEC will focus on proactive storytelling that puts the City, and its divisions – as partners – at the centre. Integrated communications and marketing activities will align with the broader

organizational strategy and drive measurable impact.

SPEC, a high-performing and fast-paced division, is currently seeking a highly-skilled Senior Communications Advisor to join the division’s Public Education, Marketing & Creative Centre of Excellence. Successful candidates are seasoned communicators with a track record that clearly demonstrate creative communications approaches, are comfortable leading teams and have experience with issues management strategies and emergency communications. They will not shy away from challenges, will build and maintain strong relationships, have high political acumen, seek out unique communications opportunities, anticipate and manage risk, advocate for continuous improvement, be passionate storytellers for Toronto and commit to going above and beyond in service delivery and innovation.

Applicants interested in other Centres of Excellence are encouraged to apply for future opportunities. You will be prompted to indicate your preference in your application.

Major Responsibilities for all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

• Builds collaborative relationships with senior management, partner divisions, other interested parties, and staff across SPEC division to ensure effective implementation of communication tactics and to have oversight over emerging issues.
• Provides timely and knowledgeable strategic communications leadership and counsel as well as direction to City divisions on both a proactive and reactive basis.
• Provides strategic communication leadership after hours while on standby, after business hours and on weekends as directed.
• Responds in a timely manner to media and other requests for information on City programs and services and provides communications leadership when incidents or emergencies take place after hours.
• Monitors Council and Committee agendas and directives, interested parties, other municipalities, federal and provincial government announcements and legislation and media coverage to determine impact on the City and provides counsel to divisional management.
• Creates benchmarks and adopts a strategic approach that considers industry best practices to ensure communications are rooted in measurement and strategy.
• Manages and oversees the delivery of strategic communications/issues management services for highly sensitive, high-profile and contentious matters that have city-wide implications.
• Mentors and supervises staff within the division to promote best practices, provide advice and to establish a professional and well-respected communications service.

Public Education, Marketing and Creative Centre of Excellence team:

The Public Education, Marketing and Creative Centre of Excellence is responsible for creating compelling narratives to inform and educate the public through traditional, paid social and digital advertising campaigns and creative treatments to achieve strategic objectives. The Senior Communications Advisor needs to be a creative, out of the box thinker and storyteller.

Major Responsibilities:

• Embraces innovation and excels at visual storytelling while working to reach diverse audiences.
• Writes strong and compelling headlines and messaging.
• Creates and executes integrated marketing campaigns including measuring results
  and reporting.
• Brings complex ideas and information to life in accessible ways.
• Leads and collaborates to drive forward team’s annual objectives and special projects.
• Digital content creation, as well as working with third-party creatives and/or videographers, photographers or other vendors.
• Strengthens the City’s brand voice and identity.

Media Relations and Issues Management Centre of Excellence team:

The Media Relations and Issues Management Centre of Excellence is responsible for developing and delivering media relations and issues management strategies and activities for the City. The Senior Communications Advisor will provide leadership and counsel to the City including leading communications responses for reputational issues, providing crisis communications expertise, leading in rapid response situations and developing collaborative relationships across the organization.

Major Responsibilities:

• Leads a variety of complex programs and projects.
• Identifies and anticipates reputational risks, monitors and advises on emerging issues that can affect the City's brand and the achievement of its goals.
• Develops and operationalizes communication strategies that protect and/or enhance the City's reputation and ensures senior City officials are prepared in advance to respond to challenges.
• Provides communications leadership when events, major incidents, rapid response situations or declared emergencies as directed, working quickly and effectively across all platforms in challenging conditions.
• Serving as a spokesperson and conducting media training for key spokespeople.

Strategy and Relationships Centre of Excellence team:

The Strategy and Relationships Centre of Excellence is responsible for providing strategic, expert communications leadership to City staff including leading proactive and innovative strategy development and planning, project management, anticipating and coordinating strategic communications needs against corporate objectives and priorities, developing collaborative relationships, and monitoring and measuring results.

Major Responsibilities:

• Identifies, develops, and implements strategic and innovative, large-scale, multi-channel communications plans that detail results-oriented action plans that consider both internal and external proactive and reactive strategies, issue management, digital and media strategies and tactics that are rooted in measurement and strategy.
• Leads the development of overall strategy, the execution of communications campaigns and the management of budget to ensure corporate-wide issues are effectively managed.

• Project manages and measures and evaluates work while reporting out regularly to senior leaders.
• Leads and co-ordinates project teams to ensure that all communications strategies and corporate-wide issues are managed effectively.
• Works closely with senior City leaders and staff to build strong relationships and establish clear priorities.

Key Qualifications of all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

1. Post-secondary education in a discipline pertinent to the job function, such as Journalism, Communications, Marketing or combined equivalent of education and experience.
2. Extensive experience in a Corporate Communications, Public Affairs or Marketing environment in a major public or private sector organization.
3. Extensive experience in proactive and responsive strategic communications, media relations, issues management and crisis communications and experience providing advice to senior staff and officials in these areas.
4. Extensive experience in developing effective strategies to make data and evidence informed decisions for ongoing media, social media and issues monitoring, research, and analysis, pivoting as necessary and capturing lessons learned.
5. Proven ability to provide leadership to communications, staff and other interested parties.
6. Proven ability to influence and build collaborative relationships across a broad spectrum of stakeholders, both internal and external to the organization.
7. Ability to handle sensitive and confidential information with a high degree of discretion and professionalism.
8. Excellent organizational skills and attention to detail, with the ability to work in a high-volume, high-stress and politically sensitive environment, while delivering a high-volume of projects under tight deadlines.
9. Superior oral and written communication skills along with proven and excellent writing and editing skills for media and other audiences.
10. Knowledge of outreach techniques for diverse audiences including multilingual and specialized media and community organizations, applying an inclusive and culturally sensitive lens to communications.
11. A team player, with a passion for serving the people of Toronto and telling the City’s stories.
12. A proven storyteller who has passion and experience for bringing together compelling narratives that resonate with people.
13. Training in Incident Management System (IMS) and knowledge of emergency management best practices is considered an asset.
14. Experience as a media spokesperson an asset.

Reporting to the Manager, B2B Marketing and Communications, the B2B Marketing and Communication Manager is a critical role supporting our internal business partners the Global Sales branch in planning, executing, creating, and implementing B2B content, campaigns, and Sales communications materials. As a member of the Air Canada Brand team, this role brings the best of the brand to a valuable external customer base, adding value to all campaigns and outputs in serving the leadership and stakeholders in the Global Sales team. 

Responsabilities:

• Develop and execute a range of regular external sales and marketing communications to engage and retain targeted B2B customers, such as weekly newsletters, customer emails, and social media content via Hootsuite Amplify. 
• Create and implement integrated multi-channel travel trade media marketing plans that promote routes/network, product, and brand marketing campaigns for travel trade and other external B2B audiences as needed, working with the Air Canada Creative Studio and agency resources, as needed. 
• Collaborate with members of the Global Sales team to create and distribute sales collateral and promotional materials (such as flat-sheets, brochures, presentations, etc.) that promote routes, network, product, for travel trade and other external B2B audiences for use by Air Canada Global Sales at customer meetings, events, conferences, etc. 
• Support the Sales Program Management team with travel agent engagement tactics, such as development of landing pages, e-commerce updates, promotional plans, or execution of customer contests, as well as optimizing digital presence on the Air Canada Agent Portal 
• Work with the Manager, Events, to provide content support for conferences and events, and create customer communications for customer events such as invitations, landing pages, and post event follow-ups. 
• Write, adapt and develop B2B content based on business and commercial inputs from various internal stakeholders (Global Sales, Corp Comm, Brand, etc) for distribution through owned and paid channels. 
• Manage Integrated B2B Marketing calendar, working with cross-functional team members to keep it updated with all ongoing marketing and sales activations across our B2B channels, and that it aligns with all communications objectives 
• Follow established processes and timelines to work with internal teams to deliver projects on time and on brand 
• Manage the day-to-day monitoring, planning, budgeting, and reporting on trade media spend, and make recommendations on tactics and approach, and contribute to annual planning and calendarization of campaigns. 
• Use your experience to troubleshoot and communicate as needed to ensure effective results 
• Be a subject-matter expert, information-resource to business units in Global Sales, building strong working relationships with internal and external partners. 
• Monitor market trends and competitor activities, and provide the Brand and Sales  teams with insights and strategic point of views. 
• Contribute to the achievement of corporate annual objectives and targets with integrity 
• Participate in the annual marketing sales communications planning process

Qualifications

• University degree in Communications, Marketing, or equivalent and 3-5 years of relevant experience 
• Excellent communication skills (written and oral), attention to detail with exceptional editing and writing skills, with an eye to continuous improvement and creativity 
• Possess an energetic and tenacious attitude  
• Flexible, takes initiative, values cooperation, and excels in building positive relationships, with a strong commitment to teamwork and accountability 
• Able to respond, influence and proactively create mutually acceptable solutions, always with Air Canada best interests in mind 
• Strong interpersonal and organizational skills, proven customer-centric orientation and ability to work with various internal stakeholder levels 
• Comfort in managing the marketing brief process and working with internal creative resources, helping manage the review, approval, and translation process 
• Proven organizational and prioritization skills with ability to work under pressure and meet deadlines 
• Ability to multi-task while at the same time never sacrificing quality 
• Willingness and flexibility to work outside of regular operating hours and travel from time to time as required 
• Good understanding of, and experience in airline industry (passenger environment, sales and marketing structures, methodologies, overall objectives and strategies), an asset 
• Advanced knowledge of Microsoft Office programs Word, PowerPoint and Excel  
• Bilingual (English and French) an asset 

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates

We are seeking a highly motivated and strategic Sr. Marketing Product Specialist, to join our fast-paced team.  In this role, you will be responsible for driving the success of our go-to-market strategy through the development of marketing materials and content, bringing awareness and demand for our research intelligence, technology products and strategic advisory services. You will work closely with product developers and subject matter experts to produce effective content that aligns with marketing initiatives and drive results.  

A Day in The Life:

• Work with subject matter experts to develop marketing collateral such as product sales decks, brochures, case studies and content to target customer personas and improve funnel conversion rates.
• Work with design and web development teams to ensure that marketing programs are accurately reflected on our distribution channels, and that all required product collateral are fully in place.
• Execute strategic marketing programs that engage, educate, and retain customers, drive demand, and support revenue and business goals.
• Execute and support a broad range of activities, including events, webinars, content syndication, online advertising, email campaigns, and ad-hoc projects or initiatives as required.
• Collaborate with cross-functional teams to ensure successful execution of go-to-market strategies that are brand aligned and with consistent positioning across all content platforms.
• Conduct market research and conduct competitive analysis to identify market opportunities and differentiate our products.
• Track marketing performance metrics and provide regular reports to stakeholders, leveraging insights to optimize marketing efforts.

Are You The One?

• A bachelor’s degree in marketing, communications, business, or equivalent relevant B2B work experience.
• In-depth understanding of digital marketing strategies and a strong background in content creation.
• Experience in social media marketing, leveraging data and analytics to identify market opportunities, optimize product performance, measure impact, and develop best practices.
• Demonstrated success in developing and implementing impactful solutions that address the needs and challenges of diverse projects, with a preference for experience in B2B marketing.
• Demonstrate exceptional skill in productizing content while consistently advocating for the product.
• Exceptional communication skills (oral and written), adept at engaging with stakeholders at all levels, including executive leadership, to ensure alignment and drive project success.
• Excellent presentation, organization, and interpersonal skills with the ability to build solid relationships.
• Ability to prioritize, manage, and deliver results while remaining highly motivated and able to work against aggressive schedules.
• Highly collaborative individual with proven ability to work well and thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Bond?
Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships—both internally and with our clients.

What is the opportunity?

Are you a talented, creative and results-driven professional who thrives on delivering high-performing applications for Capital Markets and Wealth Management Compliance? Come join us!

Global Functions Technology (GFT) is part of RBC’s Technology and Operations division. GFT’s impact is far-reaching as we collaborate with partners from across the company to deliver innovative and transformative IT solutions. Our clients represent  Risk, Finance, HR, CAO, Audit, Legal, Compliance, Financial Crime, Capital Markets, Personal and Commercial Banking and Wealth Management. We also lead the development of digital tools and platforms to enhance collaboration.

We believe that innovation should drive all that we do, in challenging assumptions and being big and bold with our ideas. We support our people in developing the technical, business and professional skills needed to be successful. You will work with partners from across the company, participate in networking events, and  have access to a wide variety of supports including mentorship. You will work directly with leaders who believe in celebrating successes and sharing learnings with other teams to promote progress.

What will you do?

• Collaborate closely across our cross-functional team to bring the voice of the user to every conversation – and ensure we are building the best products in the market.

• Independently produce, deliver, and validate high-quality end-to-end product(s), with a focus on ideating short-term and long-term design strategies and features with our product team

• Bring a high-performing product design skillset and the ability to leverage design thinking practices to build UI/ UX flows that balance strategic business goals with the needs of clients

• Understands the capabilities, strengths, and limitations of our technology stack to best align design and development to optimize efficiency, performance and user value

• Rationalize solutions and effectively communicate ideas and designs.

• Collaborate with core team members to introduce new product features and create a better user experience based on user feedback

• Work within our Agile team structure and provide quality assurance on creative deliverables

• Ensure adherence to Accessibility guidelines while keeping Inclusivity top-of-mind

What do you need to succeed?

Must-have

• 5+ years of product design experience; BA/BS degree in Design (e.g., Interaction, UX/UI, Visual Communications, Product, Industrial Design) and including:

  • Experience with a wide range of design and prototyping tools (Figma, Adobe Creative Suite, Principle). Desire to work through the entire User Centred Design process using methods like sketching, storyboarding, diagramming, wireframing, prototyping, and user research

  • Deep knowledge in 2-3 key areas: UX/Prototyping & Interaction Design, UI/Visual Design, Understanding Human Behavior, Business and Product Strategy, Design Thinking,

  • Keen desire to gain in-depth knowledge of our users and design complex financial services applications that are both intuitive and efficient

Nice-to-have: 

• The knack to ask “why?”— you believe in data-driven decisions that are strategically informed to drive meaningful solutions to user problems and opportunities

• A deep collaborative approach to solving challenges—you understand your gaps and work with others to move the product forward so everybody wins; support for continuous and iterative improvement—you are comfortable with feedback cycles that are openly communicative and generous within one-on-one and large team settings

• Being meticulous and detail-oriented—you advocate for beautiful visual design balanced with solid UX; an adaptive mindset that is able to navigate challenging or ambiguous problem

What’s in it for you?
 

We thrive on the challenge to be our best, progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference in our communities, and achieving mutual success.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact

• Work in a dynamic, collaborative, progressive, and high-performing team

• Flexible work/life balance options

• Opportunities to do challenging work

#LI-Hybrid
#LI-POST

#TECHPJ

Job Skills

Additional Job Details

20 KING ST W:TORONTO

TORONTO

Canada

37.5

Full time

Technology and Operations

Regular

Salaried

2024-06-07

Develop and create social media content in line with the company's key messages and overarching business and communications objectives. Provide support and assistance to the integrated marketing team and communications team as required. Collaborate with various Lines of Business to create social media content.

Job Description: 

The incumbent is a roving reporter, responsible for pitching story ideas and getting out in the field to interview, capture, and create content for Hydro One's social media channels that align with the company's social media strategy and any overarching goals and priorities. The incumbent will also develop any proactive and reactive communications and monitor social media activity.

General accountabilities:

• Participate in the planning, developing and implementation of social media plans and strategies in support of corporately stated objectives to address stakeholder and employee needs.
• Pitch story ideas for social media content and write / prepare the corresponding copy and visual recommendations.
• Provide social media support for integrated marketing campaigns, media relations and events. 
• Coordinate with various Lines of Business in corporate communications activities and events.
• Under the direction of the Supervisor, conduct interviews and compose articles for internal and external communication platforms.
• Coordinate logistics for internal, media, and/or social media video projects such as on-camera interviews and video shoots
• Serve as a liaison between the graphic artist and internal contacts to produce creative materials
• Assist develop engaging content for Hydro One's social media platforms which include Facebook, Twitter, Instagram and LinkedIn.  Provide recommendations on how to strategically channel social media channel plan.
• Participate in community management to respond to respond to questions and comments on social media platforms using appropriate key messaging in a timely manner.
• Participate in compiling social media metrics and recommendations to develop status reports for senior management
• Participate in on-call media relations and social media duties during level rise and storm events or when dealing with reputational issues.
• On-call duties for issues that arise on social media after regular business hours as identified in the terms of use may be required.
• Assemble and distribute any social media summaries and various monthly and quarterly reports.
• Perform other duties as required.

Selection Criteria

• Requires knowledge of corporate communications, public relations and/or journalism. This knowledge is considered to be normally acquired through the completion of 4 years of university training (Grade XII plus 4 years) and post-graduate college or university studies.
• Requires at least three years' experience in a business communications environment producing various forms of communications materials and in a previous social media role.
• Requires strong written and verbal communication skills to be able to draft material for the team geared towards various audiences.
• Requires experience capturing content (video, photography, etc.) for social media posts
• Requires experience in the public communications field to understand the roles of various external agencies, pressure groups, and political parties that influence Hydro One activities.
• Requires experience and familiarity with multiple social media channels to differentiate each one's advantages and leverage each channel to communicate important corporate messages. 

CityNews is seeking Indigenous journalists* to join an all-Indigenous news team spanning the country. Be part of an Indigenous-led team charting its own path and building something great!  

Working in our television newsrooms, you will bring an Indigenous lens to reporting on all local issues and topics, as well as focusing on storytelling related to Indigenous communities and peoples.  

Up for the challenge? If so, consider the following opportunity…  

*To be part of this team, you must be a member of one or more of the following three groups of Indigenous peoples: First Nations (status and non-status), Métis or Inuit.

Indigenous Journalist - CityNews  

What you will do/Your purpose…  

• Generate story ideas and produce television news content for our newscasts and all-news streaming channels. 

• Establish and/or maintain relationships with Indigenous communities and their peoples to find and tell stories that are important to those communities. 

• Respond to local breaking news of all kinds, quickly and accurately. 

• Work with local producers and editors, as well as other team members, to help produce episodes of the new CityNews prime time news specials.  

What you will bring…   

• A passion for news and visual storytelling - understanding what makes a great story and knowing how to tell it. 

• A keen interest in local news of all kinds, including spot news and breaking news. 

• Strong experience in reporting on Indigenous issues and communities.  

• A self-starter, willing to lead with curiosity and initiative. 

• Ability to multi-task and deliver for multiple, daily online and broadcast deadlines.  

• Willingness to work evenings and weekends (as required).  

• Valid driver’s licence and clean driving record required.  

Here’s what you can expect in return…  

• A competitive salary and benefits which include access to our Employee Share Accumulation Program, Retirement Benefits, and a variety of other perks, including 50% off Rogers services and Blue Jays tickets.  

• A company that is committed to the collective journey towards truth and reconciliation in meaningful ways, in partnership with Indigenous Peoples. Rogers Sports & Media has multi-platform potential to support the reclamation of language, history, and culture in support of individuality and authenticity. We are committed to partnership with Indigenous communities and our Indigenous team members on the collective journey of truth and reconciliation. Our news content will provide coverage of and information on issues of concern to Indigenous People and all Canadians including the history and legacy of residential schools and the reconciliation process. Our sport platforms will continue to highlight achievements and stories of Indigenous athletes. Our business platforms will continue to give Indigenous business owners greater opportunity. Learn more about our journey here. 

Additional supports for our Indigenous employees include, but are not limited to:  

• Access to a formal Employee Family Assistance Plan   

• Tax exemptions for First Nations living or working on reserve   

• Traditional Indigenous Practice Leave   

• A company that is part of the Progressive Aboriginal Relations certification program via Canadian Council for Aboriginal Business  

• An executive leadership team that humbly supports a corporate journey toward truth & reconciliation  

• An Indigenous Peoples Network – an internal support network for Indigenous employees and Indigenous cultural preservation  

• Gord Downie-Chanie Wenjack Legacy Space Program   

Schedule: Full time
Shift: Variable
Length of Contract: Not Applicable (Regular Position)
Work Location: 33 Dundas St. East (909), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Broadcasting & On-Air Talent