All jobs in Marketing & Communication

Position Purpose

Promotes and enhances the public profile of the university’s research excellence by providing strategic direction and leadership for both internal and external communications.

As a communication leader, provides vision, leadership, expertise, strategic operation and tactical advice to the research community. Responsible for the development and implementation of innovative communications and marketing strategies and major events with the objective of raising the profile of uOttawa research internally and externally on a local, national and international scale.

Manages the communications and marketing team to promote uOttawa research in a wide range of communications channels, including Web and print, video, social media, media releases, advertising and events and marketing materials. Ensures that all communications materials and strategies support the research sector’s reputation and its main objectives.

In this role, your responsibilities will include:

• Leads the development and implementation of vision, communications and marketing plans and strategies for the OVPRI, providing expert advice on best practices and resources that improve reach and engagement with internal and external audiences.

• Creates and articulates short and long-term project-specific communication plans targeted for internal dissemination and buy-in, in cooperation with the Vice-President, Research and Innovation.

• Directs the communications efforts of the Vice-President, Research and Innovation, Associate Vice-Presidents, Research and, occasionally, the President by developing compelling key corporate messaging about the University’s research priorities to key target audiences, influencing stakeholder engagement. This includes providing speaking notes and writing speeches.

• Provides strategic communications planning and editorial expertise to researchers, faculty communications teams and services within the Office of the Vice-President, Research and Innovation with the aim of improving their communications and marketing activities.

• Leads the development of strategic direction for communications and marketing related to research by setting priorities, processes, defining audiences, adopting various methods and establishing key performance indicators.

• Elaborates, manages and controls the communications and marketing budget to ensure the optimal use of resources in order to meet the OVPRI’s priorities and goals efficiently.

• Leads the planning and management of all research events, such as ministerial announcements, research symposia, VIP conferences, etc., in order to enhance the visibility of the University of Ottawa.

• Maintains direct ties with external clients, including academic and community leaders, elected officials, media, granting agencies and research organizations in order to promote the University of Ottawa’s research activities within the broader community and to identify potential outreach and collaboration opportunities.

• Responsible for ensuring that the most up-to-date editorial practices are applied to research material, staying abreast of developments in the fields of research and communication, and facilitating the sector’s adaptation to changing patterns in media consumption.

• Designs, establishes and maintains an organizational structure and staffing level to effectively accomplish the University's goals and objectives.  Oversees recruitment, training, supervision and evaluation of Communications and Marketing Research staff.

• Hires, manages and oversees the work of external suppliers, such as freelance writers, translators, photographers, videographers and designers, for the production of printed and audiovisual material, among other communications tools.

What you will bring:

• A minimum of a graduate degree in the fields of communications, journalism, marketing or a related area
• A minimum of ten (10) years of progressive experience of providing strategic communications advice to senior executives.
• A minimum of 10 years of leadership and management experience in communications and marketing, writing and editing in French and English for print and the Web
• Extensive experience in the development and implementation of strategic communications and marketing plans, including digital and print strategies, media relations, advertising and events management
• Minimum of 5 years of human, financial, resource and project management as well as  demonstrated ability to diplomatically and successfully resolve conflict
• Proven abilities in building partnerships and/or collaborative working relationships with a wide variety of internal and external stakeholders
• Excellent ability to co-ordinate a variety of tasks under pressure, managing priorities, meeting strict deadlines and following up on deliverables
• Demonstrated initiative, autonomy and excellent leadership skills to foster commitment and cooperation within the communications team
• Sound judgment, initiative, tact and diplomacy, as well as a high level of discretion in handling confidential information
• Ability to quickly assimilate complex information and to translate this information into plain language for a variety of audiences
• Excellent interpersonal and communications skills in English and French (written and verbal).
• Strong skills in leading, motivating and coaching professional communications teams

Closing Date:

septembre 13, 2024

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above

Reporting to the Director, Marketing- Deli and Specialty Meats, the entrepreneurial marketing manager will lead the development and commercialization of our premium sliced meats strategy inclusive of our flagship brand Maple Leaf Natural Selections, and Schneiders.  This position is to continue to drive focus and impact within the sliced meats space and requires strong strategic innovations skill paired with business management fundamentals.

Any MLF team member interested in being considered for this role are encouraged to apply online by August 28. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Develop and execute category strategies that capitalize on our brand positions to drive channel growth and share gains
• Develop consumer-centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches
• Initiate category specific brand management and communication in collaboration with Brand team
• Partner with Revenue Management lead to ensure price and promotional strategies are optimized
• Work closely with Sales to understand and execute against specific customer strategies or tactics
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Participate in MLF’s annual budgeting and five-year planning process

What You’ll Bring:

• Bachelor’s Degree plus track record of results within a CPG environment.
• Must be proactive and performance driven, have a bias for action and be able to work under pressure in a fast-paced environment.
• Experience managing a large complex business with a proven success in market with brand management.
• A strong team player, mentor and coach to direct reports & cross-functional team members with well-developed “people interaction” skill set.
• The ability to adapt easily to changing market dynamics.
• Competency requirements:
  • Commercial Acumen, Budget Planning & P&L Management– Solid understanding of key drivers of the budget process and P&L's with ability to recommend changes required to move the business forward.  Set consumer pricing strategy for RSP& FSP with supporting propositions, programs and evaluations
  • Business Understanding and Insights - Demonstrates the ability to understand, manipulate and draw conclusions from internal & external data sources.  Demonstrates ability to build, track, and course correct business plans to achieve targets.
  • Business Reviews & Plans – Leads the annual business planning process assessing current business.  Plans include objectives and strategies for each opportunity, spending levels, pricing/costing assumptions, volume/consumption builds, risk analysis, and an integrated marketing calendar.
  • Sales Knowledge & Connectivity - Demonstrates understanding of customer strategies and motivations and applies to marketing planning process & initiative execution.
  • Strategic Leadership - Demonstrates big picture thinking with an ability to clearly articulate a strategic direction, justified with sound fact-based rationale. Sells ideas and recommendations through to management convincingly.
  • Strategic Communications – To develop and execute disruptive and breakthrough marketing campaigns and creative.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

We are searching for a DIGITAL CONTENT SPECIALIST to join our BRAND TEAM based in BEDFORD, NOVA SCOTIA.

Meaningful Benefits

You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

• Lead the implementation of an organizational content strategy, ensuring a balanced mix of content to ensure strategic priorities and content targets are achieved
• Assess submitted and planned content to identify trends, gaps and opportunities (e.g. informing proactive content development or asset production to address core areas where we are not getting the types of desired content submitted)
• Collaborate with others on the Brand Team (marketing, communications, sales, creative services, brand integrity) to ensure content is considered and developed for all departmental initiatives
• Initiate the creation of engaging content such as blogs, articles, organic and boosted social media posts, e-newsletters, promotional emails, videos and more; ensuring content adheres to the brand standards, tone and energy, core differentiators and established key messages.
• Establish a shared knowledge of the lifecycle of content, ensuring submitted content is considered for both short-term storytelling, scheduling for future publications, and integrated across evergreen platforms when appropriate.
• Establish and achieve targets for each digital channel (subscribers, engagement, web referrals, growth, etc.)
• Determine impact of digital content on strategic priorities and audience engagement, providing recommendations on opportunities for innovation and continuous improvement

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• A degree, diploma, certificate or equivalent training and experience in Communications, English, Journalism, Public Relations, Digital Marketing or a related field is required.

• 1-3 years’ experience managing social media content and/or platforms (Facebook,        Instagram, Linkedin, Twitter and Youtube are considered essential)
• Knowledge of and comfort within digital Content Management, Automation Engagement and Data/Analytics Systems (e.g. Hootsuite, Wordpress, Simplycast, Google Analytics)
• Proven ability to write compelling and error-free content for various digital platforms (including (Hootsuite, Wordpress, etc.)
• Strong attention to detail and skills in presenting, time management and planning
• Strong background in Data/Analytics (e.g. Google Analytics) 
• Driver’s License and access to vehicle
• A passion for the healthcare sector and/or ensuring seniors have access to quality accommodations, services and care.

Requirements:

Languages: Candidates must have knowledge of the English Language
Education: Candidates need standard educational qualifications such as a College/CEGEP
Experience: Candidates should have experience of 2 to less than 3 years
Area of specialization: Marketing 
Security and safety: Criminal record check

Physical Requirements:

• The candidates should thrive in a fast-paced environment and work under pressure, demonstrating attention to detail while meeting tight deadlines

Other Requirements:

• The candidates should demonstrate client focus, possess efficient interpersonal skills, and have excellent oral communication abilities
• The candidates should exhibit sound judgment, show initiative in their work, and be organized in their approach to tasks

Candidate Status:

• Canadian citizens and permanent or temporary foreign workers of Canada are eligible for this position
• International Candidates who don’t have a valid Canadian work permit also can apply

Responsibilities:

• The candidates should be able to plan development projects effectively, considering timelines, budgets, and resources, and act as a spokesperson for an organization, representing its interests to various stakeholders
• The candidates should be able to advise clients on advertising or sales promotion strategies, tailor recommendations to meet specific goals, and assist in the preparation of materials to support marketing efforts
• The candidates should be able to answer inquiries from clients, customers, or the public, provide accurate information, and conduct public opinion surveys to gather insights for decision-making
• The candidates should gather, research, and prepare communications material, develop a portfolio of marketing materials, and evaluate customer service to enhance the overall experience
• The candidates should conduct online marketing and website promotions, develop marketing strategies based on market trends and competitor analysis, and implement business plans for growth
• The candidates should maintain and manage a digital database of customer information, sales data, and marketing materials to support decision-making and analysis

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

Requirements:

Languages: Candidates must have knowledge of the English Language
Education: Candidates should have Bachelor’s degree
Experience: Candidates should have experience of 2 years to less than 3 years

Other Requirements:

• The candidates should possess excellent oral communication skills

Candidate Status:

• Canadian citizens and permanent or temporary foreign workers of Canada are eligible for this position
• International Candidates who don’t have a valid Canadian work permit also can apply

Responsibilities:

• The candidates should be able to develop promotional materials and market business services
• The candidates should be able to hire, train, direct, and motivate staff, plan and control budget and expenditures, and write and edit press releases, newsletters, and communications materials
• The candidates should be able to assist in product development, direct and evaluate marketing strategies, establish distribution networks, initiate market research studies, and analyze findings
• The candidates should be able to plan, direct, and evaluate activities related to advertising campaigns, advise clients on advertising or sales promotion strategies, train and supervise staff, and supervise office and volunteer staff
• The candidates should be able to initiate and maintain contact with the media, consult with clients after the sale for ongoing support, and answer written and oral inquiries
• The candidates should be able to develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
• The candidates should be able to develop, implement, and evaluate communication strategies and programs, prepare and deliver educational, publicity, and information programs, and gather, research, and prepare communications material
• The candidates should be able to coordinate special publicity events and promotions, prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, website content, and press releases
• The candidates should be able to assist in the preparation of brochures, reports, newsletters, and other materials

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume, Include this reference number in your application 23-A) through the below-mentioned details

By email
[email protected]

Reporting to the Senior Marketing Manager, TSC, you will play a key role in supporting the marketing strategy and execution of one of Canada's most innovative and diversified retailers. You are a passionate team player that adds value and will enable the business to: i) serve the needs of Canadian shopping enthusiasts, ii) reach and exceed financial goals and iii) build the TSC brand by driving sales and maximizing efficiency across all marketing channels.

What you will do...

• Support the development and execution of annual marketing plans
• Develop marketing briefs and manage execution of corporate promotions and daily newsletters
• Collaborate with internal cross-functional teams to ensure alignment on product assortment and offers
• Oversee development and manage distribution of multi-channel creative assets ensuring consistency across all deliverables
• Manage the organic social media calendar, create engaging captions and post content across social platforms
• Brief and oversee development and delivery of TV and Radio promo spots
• Analyze and report on program performance and provide recommendations based on results
• Collaborate with colleagues to contribute new ideas to the business, improve upon the status-quo and deliver innovative marketing solutions

What you will bring...

• Work experience in the fields of digital marketing, or project management
• Self-starter with high attention to detail and flexibility to handle diverse tasks
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines
• Exceptional written and communication skills
• Disciplined and efficient with the ability to function in a fast paced working environment
• Ability to champion brand standards and ensure they are understood, maintained and consistently executed across all channels
• Desire to take initiative and deliver results; ambition to progress within the company
• You are a shopping enthusiast that understands the thrill of discovering new and exciting offers

Here’s what you can expect in return:

• A competitive salary and benefits that include access to our Employee Share Accumulation Program, Retirement Benefits and a variety of other perks including 50% off Rogers services and Blue Jays tickets
• A manager who deeply cares about your development and long-term career at Rogers.
• A team that trusts and wants to win together.
• Smart and accomplished colleagues who are focused on both the “what” and the “how”. 

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Drive (097), Mississauga, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 310828

Requirements:

Languages: Candidates must have knowledge of the English Language

Education: Candidates need standard educational qualifications such as college/CEGEP or equivalent experience
Experience: Candidates should have experience of 5 years or more
Area of specialization: Advertising, market research, and marketing

Candidate Status:

• Canadian citizens and permanent or temporary foreign workers of Canada are eligible for this position
• International Candidates who don’t have a valid Canadian work permit also can apply

Responsibilities:

• The candidates should be able to develop promotional materials and assist in the preparation of brochures, reports, newsletters, and other material
• The candidates should be able to hire, train, direct, and motivate staff, act as a spokesperson for an organization, and assist in product development
• The candidates should be able to market business services, plan, organize, direct, control, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization’s Internet presence, and develop, implement, and evaluate communication strategies and programs
• The candidates should be able to direct and evaluate the marketing strategies of establishments, direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• The candidates should be able to direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations, and plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

The City of Edmonton is looking for up to one creative, experienced and strategic communications professional to join the Financial and Corporate Services (FCS) Department. Financial and Corporate Services is the backbone of the City, providing support to the organization as it delivers 70 services and over 200 construction projects. This support includes managing the City’s finances, property tax collection process and real estate portfolio, and offering expertise in business performance, IT and tendering.

As a Communications Advisor for this department, you will join a high-performing team dedicated to helping Edmontonians understand how we deliver excellent value for their money. In this position, your strong writing skills will make complex information accessible for Edmontonians and City employees. You will take a strategic approach to plan and deliver communications  that achieve both the department’s and the City’s goals.  

What will you do?

• Collaborate with colleagues on the FCS team to develop and implement integrated communications, engagement and external relations plans
• Lead, develop, manage and implement integrated marketing and communications strategies and tactics for both external and internal audiences
• Collaborate with other communications, engagement and external relations teams across the organization to support the business needs of FCS and the City of Edmonton
• Identify emerging issues and provide timely advice, responsive issues management and effective strategies to mitigate risks to the organization’s reputation
• Manage media relations, plan and manage proactive and reactive media events, develop consistent messaging, coach spokespeople and serve as a spokesperson
• Work with both internal and external support services, such as designers, research companies and marketing agencies, to help create effective strategies to meet the business needs of the department
• Write news releases, public service announcements, media advisories, brochures, newsletters and other communications products
• Edit, develop and update online and 311 content for programs, projects and initiatives
• Use diverse communications tools and tactics, such as on-site video/photo captures and engaging posts for social media, to meet communications goals
• Perform other related duties as required

Qualifications

• A degree in communications, public relations or related discipline with a minimum of two years of progressively responsible experience in a corporate communications, public relations or public affairs position; OR
• A diploma in communications, public relations or related discipline with four years of progressively responsible experience in a corporate communications, public relations or public affairs position

Assets: 

• Accreditation in the International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) would be an asset
• Knowledge of City of Edmonton initiatives and programs related to infrastructure design and construction would be an asset

Skills required for success:

• Exceptional writing, editing and storytelling skills with extensive knowledge of communications practices, principles, and techniques and considerable background experience or knowledge or allied fields, such as advertising, creative services, audio and visual production, social media and content creation
• Demonstrated ability to build strong working relationships with colleagues at all levels of an organization, including senior leaders managing operational and policy/program areas, and contractors or consultants
• Superior issues identification, management and media relations skills
• Excellent verbal, interpersonal and presentation skills
• Excellent project management and event planning skills
• Experience and proficiency with contemporary computer technologies (e.g., Google platform, Microsoft Word, Adobe suite, etc.)
• Ability to work after-hours work to provide media support at public events
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm)
• Embracing a culture of equity, diversity, reconciliation and inclusion (https://bit.ly/3hd2d95)
• Applicants may be tested

Work Environment:

• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact [email protected]. 

Up to 1 permanent full-time position 

Hours of Work: 33.75 hours per week, Monday to Friday

Salary Range: $46.149 - $58.155 (Hourly); $81,303.000 - $102,454.570 (Annually)

Talent Acquisition Consultant: RM/MZ

Classification Title: Public Information Officer II
Posting Date: Jul 23, 2024
Closing Date: July 30, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Permanent Full-time
Union: CSU 52
Department: Financial and Corporate Services
Work Location(s): Chancery Hall, 5th Floor, 3 Sir Winston Churchill Square Edmonton T5J 2C3

The Opportunity:

The Communications Coordinator reports to the Manger, Communications. The successful candidate will serve in the Communications and Public Affairs department and assist in all aspects of the group’s work, including both internal and external communications, corporate communications, media relations, community involvement activities, brand marketing and product launches, corporate event planning and corporate digital communications.

The candidate will possess previous communications experience and can effectively communicate and engage with Maple Leaf Foods 13,000+ Team Members across more than25 facilities throughout North America. The candidate will work cross functionally with a variety of subject matter experts to support the Communications team’s programs that will drive engagement among Maple Leaf Foods.
The candidate will also work with media and agency partners. The candidate will be involved in supporting the team in a variety of communications campaigns, with the goal of supporting Maple Leaf Foods to communicate our Vision to be the most sustainable protein company on Earth and our Mission to Raise the Good in Food.  

To be successful, the candidate will have the ability to support multiple stakeholders with internal communications and support external campaigns, all while managing assigned deliverables on a timely basis, in a fast-paced setting.

This role seeks a combination of strong writing, strategic thinking, planning, strong organization, and a willingness to be a team player. An established knowledge, history and experience in the overall specialty of corporate communications and public relations is an asset.  

Any MLF team member interested in being considered for this role are encouraged to apply online by August 06. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

Internal Communications

• Assist in identifying, coordinating and prioritizing strategic and tactical communications by maintaining a communications calendar of events to guide the team in long-term strategic planning.
• Create materials and content to support different internal initiatives (Food Safety Symposium, Food Security Symposium, Commemoration) that will inform and raise awareness of key organizational events, strategies and priorities.
• Build relationships and contacts with different departments to assist in developing communication materials for different internal campaigns and company initiatives.
• Support the Sr. Content Specialist in the creation, management, maintenance, and scheduling of stories on the internal communications intranet:
  • • Assist in developing meaningful content on the site and organizing an editorial calendar of regular content,
    • Assist in the monitoring and maintenance of content according to brand guidelines. This includes site administration and training other internal users as required,
    • Analyze data and analytics of article performance, on an as-needed basis.
  • Update important corporate documents, such as informational fact sheets, PowerPoint presentations, backgrounders and templates. Working with internal stakeholders including translation teams to manage updates and approval processes.

External Communications

• Assist with media monitoring and distribution, including analyzing morning media reports, distributing sensitive articles to internal departments.
• Write and seek approvals for external corporate communication materials including corporate fact sheets, key messages, Q&As and backgrounders.
• Support in updating corporate website content, provide website update recommendations and perform regular website audits for accuracy and consistency.
• Draft insightful and compelling blogs for the corporate website, on a variety of topics related to the Maple Leaf Foods business. Liaise and/or interview subject matter experts to write content, as needed. Pitch and produce creative ideas, according to SEO optimization.  
• Assist the Manager, Communications, with monitoring issues of corporate concern via traditional and social media.

What You’ll Bring:

• 2-3+ years of experience in communications including established skills in writing and editing, and planning and scheduling across multiple internal mediums.
• PR agency experience a strong asset.
• The candidate will possess a Bachelor’s degree or a diploma from an accredited college or university with specialization in communications, public relations, marketing, or related field of study.
• Experience in communication principles and practices, including familiarity in change management.
• Comfortable prioritizing and balancing multiple schedules and competing deadlines.
• Detail oriented and organized, and thrives in a fast-paced business environment.
• Demonstrates strong writing and editing skills.
• Communicates effectively with senior management, supervisors, and colleagues.
• Independent self-starter who works collaboratively and resourcefully within a team.
• Experience with web-based tools and Microsoft Office applications, including Outlook, Word, Excel, SharePoint, PowerPoint, and WordPress (SharePoint expertise considered an asset).
• Graphic design skills (Photo editing experience on Canva / Photoshop and/or video editing skills on Adobe Premiere) considered an asset.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

We are searching for a Manager, Marketing and Digital Engagement to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

Reporting to the Director of Marketing and Brand Integrity, the Manager of Marketing and Digital Engagement will be part of the Shannex Brand Team—a dynamic group of professionals who collaboratively lead marketing, sales, communications, creative services, and service excellence standards for every operating division in Nova Scotia, New Brunswick and Ontario. You will be supported and given opportunities to take your knowledge to new heights while doing meaningful work with an established and respected service provider in the healthcare sector. At the end of every day, you will know you have made a measured difference in the lives of our residents, communities and team members.

Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

As the successful candidate, you are a subject matter expert in campaign management (planning, tracking, creative development, asset trafficking, reporting), digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.

In this role, you will:

• Supports marketing, sales, employer brand, and business objectives by leading campaigns and projects; contributing to organizational content strategy; collaborating with Creative Services on asset development
• Manages agency partner relationships, projects, deliverables, reporting and sharing data from all available sources to enhance future plans/creative
• Provides expertise and hands-on support to improve and nurture Shannex’s various websites using our web content management system (CMS), as well as online profiles and listing sites
• Oversee regular digital auditing to ensure consistency and accuracy in messaging, working with internal and external content contributors/partners to ensure digital presence is optimized and adheres to best practices (SEO, UX, accessibility, structure/navigation)
• Applies a use case approach to identify opportunities for continuous improvement, leveraging automation to deliver well-timed, well-crafted content to those who matter most, working with partners and vendors to navigate platform integration, APIs and automation flows
• Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences by understanding flow of traffic and efficacy of content at all stages of the digital journey, from awareness and exploration to consideration, intent and celebration

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:

• A passion for the healthcare sector and helping to connect people with meaningful information, opportunities and services that improve their quality of life.
• 7-10 years in progressive marketing roles with proven success in campaign development and/or management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience and data analysis/reporting.
• Digital campaigns, agency experience, copywriting, usability testing, social media management, accessibility standards, and Canadian Anti-Spam Legislation knowledge is considered an asset
• A Degree/Diploma/Certificate in Marketing, Digital Marketing, Advertising (or equivalent experience)
• Proficient in the use of Microsoft Office with prior experience in CRM/CMS, Google Analytics, Data Studio, SEO and Microsoft Forms (automation software would be considered an asset)
• Licenced driver and ability to travel occasionally