All jobs in Marketing & Communication

The Edmonton Election is a large-scale, multi-stakeholder, complex, and highly legislated civic project that occurs every four years with very tight and legislated timelines. The Edmonton Election enables Edmontonians to vote for Mayor and Council and Edmonton Public or Edmonton Catholic school board trustees. The Communications Coordinator supports the implementation of the 2025 Election Strategic Communications Plan by drafting communications for various mediums, managing logistics for public information events and drafting presentations and information materials.

What will you do?

• Draft and execute content for social media, web, brochures and newsletters to align with the communications plan
• Manage public information advertising in accordance with the plan
• Coordinate the production of audiovisual, digital and print materials across City of Edmonton departments and external vendors to ensure quality and to meet deadlines
• Edit and review materials for readability, grammar and quality
• Assist in developing scripts and key messages for 311
• Organize the distribution of voter information cards and other materials
• Prepare public service announcements, media advisories, speaking notes and presentations as needed
• Monitor social media trends, propose responses and provide support
• Offer feedback post-events, highlighting successes and areas for improvement

Qualifications

• Graduation from a 2 year accredited post secondary institute or college program with coursework related to the public relations field
• Minimum of 2 years experience in a designated public relations, public affairs or public information position

Assets: 

• Knowledge of public relations principles and techniques
• Knowledge of photography, photo equipment, audio-visual equipment, computer hardware and software
• General knowledge of allied fields of advertising, news media, publication, graphic design, printing and audio-visual

Skills required for success:

• Experience in delivering marketing communications materials
• Working knowledge of communications, marketing, advertising, media, social media and design coordination, event planning and print production
• Excellent written and verbal communications skills
• Ability to establish effective working relationships with personnel at all levels of civic service, outside agencies and organizations
• Ability to work in a fast-paced environment with strict deadlines
• Strong organizational, prioritization and time management skills
• Ability to work independently and in a team environment
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm) 
• Embracing a culture of equity, diversity, reconciliation and inclusion (https://bit.ly/3hd2d95)

Conditions of Employment:

• Hours of Work:  33.75 hours per week
• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

Work Environment:

• This role has minimal physical demands and takes place within an office environment.
• Note: This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52.

Up to 1 temporary, benefits-eligible position that may continue for up to 18 months

Salary Range: $36.125 - $45.416 (Hourly); $63,643.220 - $80,011.640 (Annually)

Talent Acquisition Consultant: SM/MZ

Classification Title: Public Information Officer I
Posting Date: Jul 03, 2024
Closing Date: July 10, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Project Term (Up to 36 months) Full-time
Union: CSU 52
Department: Office of the City Manager
Work Location(s): Elections Office, 16304 - 114 Ave Edmonton T5J 3R8

Reporting to the Manager, B2B Marketing and Communications, the B2B Marketing and Communication Manager is a critical role supporting our internal business partners the Global Sales branch in planning, executing, creating, and implementing B2B content, campaigns, and Sales communications materials. As a member of the Air Canada Brand team, this role brings the best of the brand to a valuable external customer base, adding value to all campaigns and outputs in serving the leadership and stakeholders in the Global Sales team. 

Responsabilities:

• Develop and execute a range of regular external sales and marketing communications to engage and retain targeted B2B customers, such as weekly newsletters, customer emails, and social media content via Hootsuite Amplify. 
• Create and implement integrated multi-channel travel trade media marketing plans that promote routes/network, product, and brand marketing campaigns for travel trade and other external B2B audiences as needed, working with the Air Canada Creative Studio and agency resources, as needed. 
• Collaborate with members of the Global Sales team to create and distribute sales collateral and promotional materials (such as flat-sheets, brochures, presentations, etc.) that promote routes, network, product, for travel trade and other external B2B audiences for use by Air Canada Global Sales at customer meetings, events, conferences, etc. 
• Support the Sales Program Management team with travel agent engagement tactics, such as development of landing pages, e-commerce updates, promotional plans, or execution of customer contests, as well as optimizing digital presence on the Air Canada Agent Portal 
• Work with the Manager, Events, to provide content support for conferences and events, and create customer communications for customer events such as invitations, landing pages, and post event follow-ups. 
• Write, adapt and develop B2B content based on business and commercial inputs from various internal stakeholders (Global Sales, Corp Comm, Brand, etc) for distribution through owned and paid channels. 
• Manage Integrated B2B Marketing calendar, working with cross-functional team members to keep it updated with all ongoing marketing and sales activations across our B2B channels, and that it aligns with all communications objectives 
• Follow established processes and timelines to work with internal teams to deliver projects on time and on brand 
• Manage the day-to-day monitoring, planning, budgeting, and reporting on trade media spend, and make recommendations on tactics and approach, and contribute to annual planning and calendarization of campaigns. 
• Use your experience to troubleshoot and communicate as needed to ensure effective results 
• Be a subject-matter expert, information-resource to business units in Global Sales, building strong working relationships with internal and external partners. 
• Monitor market trends and competitor activities, and provide the Brand and Sales  teams with insights and strategic point of views. 
• Contribute to the achievement of corporate annual objectives and targets with integrity 
• Participate in the annual marketing sales communications planning process

Qualifications

• University degree in Communications, Marketing, or equivalent and 3-5 years of relevant experience 
• Excellent communication skills (written and oral), attention to detail with exceptional editing and writing skills, with an eye to continuous improvement and creativity 
• Possess an energetic and tenacious attitude  
• Flexible, takes initiative, values cooperation, and excels in building positive relationships, with a strong commitment to teamwork and accountability 
• Able to respond, influence and proactively create mutually acceptable solutions, always with Air Canada best interests in mind 
• Strong interpersonal and organizational skills, proven customer-centric orientation and ability to work with various internal stakeholder levels 
• Comfort in managing the marketing brief process and working with internal creative resources, helping manage the review, approval, and translation process 
• Proven organizational and prioritization skills with ability to work under pressure and meet deadlines 
• Ability to multi-task while at the same time never sacrificing quality 
• Willingness and flexibility to work outside of regular operating hours and travel from time to time as required 
• Good understanding of, and experience in airline industry (passenger environment, sales and marketing structures, methodologies, overall objectives and strategies), an asset 
• Advanced knowledge of Microsoft Office programs Word, PowerPoint and Excel  
• Bilingual (English and French) an asset 

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates

The Communications Coordinator is an integral part of the Communications team within the Integrated Infrastructure Services Department, working collaboratively with team members to assist with the development and execution of communication plans and strategies. This role requires exceptional writing and editing skills, strong attention to detail and the ability to organize and prioritize tasks effectively. This position offers an exciting opportunity for growth and development in the field of communications within a vital municipal service sector.

What will you do?

• Assist in the development and implementation of integrated communications plans involving a range of activities and projects
• Draft and proof copy for news releases, public service announcements, backgrounder documents, collateral materials, newsletters, advertising copy, key messages, speaking notes, and other communications materials
• Generate story ideas, social media posts and media activities to advance the City’s strategic goals
• Develop engaging content for the City of Edmonton’s websites and digital channels
• Provide communications support for internal and external events
• Coordinate and facilitate messaging for media, and internal and external communications
• Liaise with internal colleagues, external suppliers and stakeholders
• Coordinate revision, approvals, production and distribution of communication materials (e.g., print, posters, leaflets, brochures, guides, newsletters, videos and advertisements) and liaise with suppliers and others to ensure products meet objectives and specifications, on time and within budget
• Achieve results with a commitment to a respectful and inclusive style
• Perform other related duties as required

Qualifications

• Completion of a two-year post-secondary diploma in Communications, Public Relations, Journalism, Marketing, English, or a related discipline
• Minimum of two years of experience in a designated communications, public relations, public affairs, public information or related position, ideally within a large complex organization

Skills required for success:

• Knowledge of public relations, corporate communications principles, and corporate marketing principles and techniques
• Ability to gather technical information from clients and translate it into accessible communications materials
• A proven ability to manage multiple projects and deliver quality communication products and advice on time
• General knowledge of advertising, media, social media, video and design coordination, and print production
• Proven track record of building effective working relationships with marketing communications staff, clients and internal groups at all levels of an organization; demonstrated respectful and inclusive working style
• Excellent written and verbal communication skills, with demonstrated experience creating formal business materials
• Experience and proficiency with contemporary computer technologies (e.g. Google Workspace such as Google Docs, Sheets, Slides, Forms;  Adobe Suite, etc.)
• Willingness to listen, learn and lead with empathy and develop your Leadership Competencies
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm)
• Embracing a culture of equity, diversity, reconciliation and inclusion (https://bit.ly/3hd2d95)

Work Environment:

• Ability to work after hours or on-call as needed
• This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52
• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance

The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact [email protected]. Learn more about our benefits https://bit.ly/COEbenefits

Up to 1 Permanent full-time position available

Hours of Work: 40.00 hours per week, Monday-Friday  

The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

Salary: $34.137 - $42.915 (Hourly); $71,278.060 - $89,606.520 (Annually)

Talent Acquisition Consultant: KA/JF

IND123

Classification Title: Public Info Officer I - 8hrs
Posting Date: Jun 27, 2024
Closing Date: Jul 11, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Permanent Full-time
Union: CSU 52
Department: Integrated Infrastructure Services
Work Location(s): 11th Floor Edmonton Tower, 10111 104 Avenue Edmonton T5J 0J4

Requirements:

Languages: Candidates must have knowledge of the English Language
Education: Candidates should have Bachelor’s degree
Experience: Candidates should have experience of 2 years to less than 3 years

Candidate Status:

• • Candidate must be a Canadian Citizen or temporary or permanent resident of Canada
  • Candidate must have legal authorization (Work Permit) to work in Canada

• If Candidates are unable to fulfill above mentioned requirements, don’t apply for the position

Responsibilities:

• The candidates should be able to act as a spokesperson for an organization, answering both written and oral inquiries
• The candidates should be able to assist in the preparation of brochures, reports, newsletters, and other materials while coordinating special publicity events and promotions
• The candidates should be able to develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
• The candidates should be able to develop, implement, and evaluate communication strategies and programs, gathering, researching, and preparing communication material
• The candidates should be able to prepare and/or deliver educational, publicity, and information programs, materials, and sessions, as well as prepare or oversee the preparation of reports, briefs, speeches, presentations, website content, and press releases
• The candidates should be able to develop policies and conduct surveys, analyzing data on the buying habits and preferences of wholesale and retail consumers, and conduct analytical marketing studies

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

We are seeking a highly motivated and strategic Sr. Marketing Product Specialist, to join our fast-paced team.  In this role, you will be responsible for driving the success of our go-to-market strategy through the development of marketing materials and content, bringing awareness and demand for our research intelligence, technology products and strategic advisory services. You will work closely with product developers and subject matter experts to produce effective content that aligns with marketing initiatives and drive results.  

A Day in The Life:

• Work with subject matter experts to develop marketing collateral such as product sales decks, brochures, case studies and content to target customer personas and improve funnel conversion rates.
• Work with design and web development teams to ensure that marketing programs are accurately reflected on our distribution channels, and that all required product collateral are fully in place.
• Execute strategic marketing programs that engage, educate, and retain customers, drive demand, and support revenue and business goals.
• Execute and support a broad range of activities, including events, webinars, content syndication, online advertising, email campaigns, and ad-hoc projects or initiatives as required.
• Collaborate with cross-functional teams to ensure successful execution of go-to-market strategies that are brand aligned and with consistent positioning across all content platforms.
• Conduct market research and conduct competitive analysis to identify market opportunities and differentiate our products.
• Track marketing performance metrics and provide regular reports to stakeholders, leveraging insights to optimize marketing efforts.

Are You The One?

• A bachelor’s degree in marketing, communications, business, or equivalent relevant B2B work experience.
• In-depth understanding of digital marketing strategies and a strong background in content creation.
• Experience in social media marketing, leveraging data and analytics to identify market opportunities, optimize product performance, measure impact, and develop best practices.
• Demonstrated success in developing and implementing impactful solutions that address the needs and challenges of diverse projects, with a preference for experience in B2B marketing.
• Demonstrate exceptional skill in productizing content while consistently advocating for the product.
• Exceptional communication skills (oral and written), adept at engaging with stakeholders at all levels, including executive leadership, to ensure alignment and drive project success.
• Excellent presentation, organization, and interpersonal skills with the ability to build solid relationships.
• Ability to prioritize, manage, and deliver results while remaining highly motivated and able to work against aggressive schedules.
• Highly collaborative individual with proven ability to work well and thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Why Bond?
Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships—both internally and with our clients.

Are you a talented communications professional with a keen interest in understanding complex topics like finance, business planning and procurement and sharing that knowledge with Edmontonians? Are you invested in our city and want to help show how we are managing public funds to deliver services for Edmontonians accountably, transparently and sustainably? If so, we invite you to join us as a Communications Advisor!

The City of Edmonton is looking for up to one creative, experienced and strategic communications professional to join the Financial and Corporate Services (FCS) Department. Financial and Corporate Services is the backbone of the City, providing support to the organization as it delivers 70 services and over 200 construction projects. This support includes managing the City’s finances, property tax collection process and real estate portfolio, and offering expertise in business performance, IT and tendering.

As a Communications Advisor for this department, you will join a high-performing team dedicated to helping Edmontonians understand how we deliver excellent value for their money. In this position, your strong writing skills will make complex information accessible for Edmontonians and City employees. You will take a strategic approach to plan and deliver communications  that achieve both the department’s and the City’s goals.  

What will you do?

• Collaborate with colleagues on the FCS team to develop and implement integrated communications, engagement and external relations plans
• Lead, develop, manage and implement integrated marketing and communications strategies and tactics for both external and internal audiences
• Collaborate with other communications, engagement and external relations teams across the organization to support the business needs of FCS and the City of Edmonton
• Identify emerging issues and provide timely advice, responsive issues management and effective strategies to mitigate risks to the organization’s reputation
• Manage media relations, plan and manage proactive and reactive media events, develop consistent messaging, coach spokespeople and serve as a spokesperson
• Work with both internal and external support services, such as designers, research companies and marketing agencies, to help create effective strategies to meet the business needs of the department
• Write news releases, public service announcements, media advisories, brochures, newsletters and other communications products
• Edit, develop and update online and 311 content for programs, projects and initiatives
• Use diverse communications tools and tactics, such as on-site video/photo captures and engaging posts for social media, to meet communications goals
• Perform other related duties as required

Qualifications

• A degree in communications, public relations or related discipline with a minimum of two years of progressively responsible experience in a corporate communications, public relations or public affairs position; OR
• A diploma in communications, public relations or related discipline with four years of progressively responsible experience in a corporate communications, public relations or public affairs position

Assets: 

• Accreditation in the International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS) would be an asset
• Knowledge of City of Edmonton initiatives and programs related to infrastructure design and construction would be an asset

Skills required for success:

• Exceptional writing, editing and storytelling skills with extensive knowledge of communications practices, principles, and techniques and considerable background experience or knowledge or allied fields, such as advertising, creative services, audio and visual production, social media and content creation.
• Demonstrated ability to build strong working relationships with colleagues at all levels of an organization, including senior leaders managing operational and policy/program areas, and contractors or consultants
• Superior issues identification, management and media relations skills
• Excellent verbal, interpersonal and presentation skills
• Excellent project management and event planning skills
• Experience and proficiency with contemporary computer technologies (e.g., Google platform, Microsoft Word, Adobe suite, etc.)
• Ability to work after-hours work to provide media support at public events
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm)
• Embracing a culture of equity, diversity, reconciliation and inclusion (https://bit.ly/3hd2d95)

Work Environment:

• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

The City of Edmonton values applicants with a diverse range of skills, experiences and competencies, and encourages you to apply. We strive to provide reasonable access and accommodations throughout the recruitment process. To request an accommodation, please contact [email protected]. Learn more about our benefits https://bit.ly/COEbenefits

Up to 1 permanent full-time position 

Hours of Work: 33.75 hours per week, Monday to Friday

Salary Range: $46.149 - $58.155 (Hourly) ; $81,303.000 - $102,454.570 (Annually)

Talent Acquisition Consultant: RM/MZ

IND123

Classification Title: Public Information Officer II
Posting Date: Jun 18, 2024
Closing Date: July 2, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Permanent Full-time
Union: CSU 52
Department: Financial and Corporate Services
Work Location(s): Chancery Hall, 5th Floor, 3 Sir Winston Churchill Square Edmonton T5J 2C3

Requirements:

Languages: Candidates must have knowledge of the English Language
Education: Candidates should have Bachelor’s degree
Experience: Candidates should have experience of 1 to less than 2 years

Location: #5, 3850 19 ST NE, Calgary, AB T2E 6V2

Candidate Status:

• • Candidate must be a Canadian Citizen or temporary or permanent resident of Canada
  • Candidate must have legal authorization (Work Permit) to work in Canada

• If Candidates are unable to fulfill above mentioned requirements, don’t apply for the position

Responsibilities:

• The candidates should be able to train and supervise staff, act as a spokesperson for an organization, and advise clients on advertising or sales promotion strategies
• The candidates should be able to answer written and oral inquiries, assist in the preparation of brochures, reports, newsletters, and other material, and coordinate special publicity events and promotions
• The candidates should be able to conduct public opinion and attitude surveys, develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes, and develop, implement, and evaluate communication strategies and programs
• The candidates should be able to gather, research, and prepare communications material, initiate and maintain contact with the media, and prepare and/or deliver educational, publicity, and information programs, materials, and sessions
• The candidates should be able to prepare or oversee the preparation of reports, briefs, bibliographies, speeches, presentations, website content, and press releases, as well as prepare sports, literary, performance, or other contracts

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

We are seeking a dynamic and charismatic FT Announcer to join SONiC 1029 as a part of the cast on the top-rated Garner Andrews Show in Edmonton, AB. This role requires a passion for current events, music, and community engagement, along with excellent communication skills and a captivating on-air presence. 
 

What you will do: 

• Prepare on-brand, entertaining and demographic appropriate content for on-air and online.   

• Host, write, and produce “5 Things You Need to Know” news segments at 6am, 7am and 8am.  

• Deliver updated weather forecasts and traffic reports throughout the show.  

• Develop and prepare content for on-air segments, interviews, and features. 

• Conduct interviews with guests, celebrities, experts, and community members. 

• Manage social media platforms while on-air with original content.  

• Participate in promotional events, remote broadcasts, and station-sponsored activities. 

• Source and edit audio and produce and post daily podcast.  

• Source and edit audio and produce and upload daily “Best Of” show. 

• Source and edit audio for morning show imaging & production.    

• Voice track or cover other shifts as necessary 

• Execute any contesting and branded content     

• Perform commercial narration for production purposes as required 

• Other duties as assigned by the Content Director 
   

What you will bring:

• Degree in Broadcasting, Communications, Journalism, or related field (preferred).

• Previous experience in radio broadcasting, announcing, or hosting and ability to entertain an audience.

• Maintain a professional and engaging on-air persona, reflecting the station's brand and values. 

• Ability to communicate effectively in all settings (including in person, on the phone, on social media, etc.)

• A passion for music, entertainment, current events, and community engagement.

• Knowledge of broadcast equipment such as WideOrbit, Adobe Audition, and production techniques. 

• Superior organizational and interpersonal skills.

• Ability to work independently and as part of a team. 

• Work closely with producers, engineers, and fellow on-air talent, to keep things running smoothly and ensure our broadcasts are top quality. 

Schedule: Full time
Shift: Day
Length of Contract: No Selection
Work Location: 5915 Gateway Boulevard (218), Edmonton, AB
Travel Requirements: None
Posting Category/Function: Broadcasting & On-Air Talent
Requisition ID: 309604

We are searching for a Communications Officer to join our team based in Halifax, Nova Scotia.

Meaningful Benefits

As one of our Great People, you will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you’ve made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health and dental benefits plan (eligible immediately upon hire) including an Employee and Family Assistance Program
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to our Great Rewards program that includes a retail discount program from over 12,000 vendors and access to virtual healthcare.   
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

If you are a strategic communicator who loves to build strong relationships and bring ideas to life, this dynamic new role is for you. You will be part of an integrated team of communicators, and marketing, digital and design experts who work together to deliver on the organization’s vision and drive forward strategic initiatives. As part of this team, you will:

• Support multi-stakeholder strategic communications efforts for our operating long term care, retirement living and home care divisions.
• Develop and nurture strong relationships with internal clients to provide creative, thoughtful and purposeful communications that connect with audiences and deliver on organizational goals in the areas of community relations, new community development, recruitment, and sustainability to name a few.
• Demonstrate the art of storytelling and prepare and edit informational and interesting content to be used across all platforms. This includes contributing to Shannex’s quarterly Connections magazine and other publications, website, collateral, social media channels, speaking notes and other communication products for senior leadership.
• Ensure all communications channels are optimized and effective with established mechanisms for assessment and improvement (website, internal communication hub, digital screens etc).
• Assist in issues management by recognizing opportunities and providing support as needed.
• Coordinate ongoing media monitoring and manage email correspondence from external sources, including inquiries and other requests.
• Prioritize workflow, manage multiple projects and complete time-sensitive tasks.
• Possess excellent research, organizational, analytical and editing skills.

About You

In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• Undergraduate degree or diploma with a concentration in Public Relations, Marketing or equivalent and up to three years of experience.
• Strong communication skills, both written and verbal
• An aptitude for solving problems/troubleshooting
• Reliably deliver high quality, professional service with a positive attitude
• A proven ability for attention to detail and consistently display a high level of initiative, effort and commitment towards completing assignments efficiently
• Ability to work both independently and as part of a multi-disciplinary team to achieve desired results

As one of the only CPG companies to be headquartered in Canada, a marketing career at Maple Leaf Foods (MLF) offers you a unique opportunity to develop strategies and act as the general manager of a business, rather than work at a satellite office.  The Marketing Associate will work with and learn from an experienced Marketing leader.  You will manage a category portfolio and will work with your one-up to map out the category strategy.  You will provide category reporting & analysis and will lead a cross-functional team to ensure that strategic priorities and category plans are executed.  This position needs to balance creative skills with critical thinking, project management, and performance measurement.  The successful candidate will be someone who wants to build a career in CPG marketing and brings a passion for getting things done.

Any MLF team member interested in being considered for this role are encouraged to apply online by June 14, 2024. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

• Help to build category strategies and work with their one-up to develop and bring multi-year plans to life to deliver category growth and successfully differentiate MLF from our competitors
• Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses
• Analyze brands, market, and competitive trends and recommend suitable actions
• Be involved and lead their category in MLF’s budgeting process
• Support the Retail Sales and Brand teams to grow MLF branded share in their category  
• Lead the commercialization of new product innovations, acting as project manager and working with cross-functional stakeholders including product development, finance, revenue management, operations, packaging, graphics, & purchasing to ensure successful, on-time launches

What You’ll Bring:

• Post-secondary degree in Business or Marketing
• 1-3 years previous experience in marketing, sales, advertising, finance, category management or analytics roles within consumer packaged goods or grocery industry
• Passion & drive to learn and contribute: must exemplify curiosity, and a keen desire to win
• Agility: must be proactive, high energy, and be able to stay focused on key business priorities in a fast-paced, dynamic business environment
• Analytics & Critical Thinking: ability to organize and interpret the data, synthesize insights and consider implications to the business
• Ability to lead by influence: well-developed people, communications, and collaboration skills, ability to effectively engage a cross-functional team to move projects forward with pace
• Project management experience:  highly organized and detail oriented, with strong time management skills
• Previous experience with P&Ls and PowerBI an asset

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

Closing Date: June 10, 2024

More than 230,000 residents rely on the services offered by the City of Regina every day. Across over 60 lines of business, City of Regina employees contribute to the vision to be Canada's most vibrant, inclusive, attractive, sustainable community, where people live in harmony and thrive in opportunity.

Join Tourism Regina, a branch within the City of Regina administration, and make a significant impact showcasing the best of Regina as the Manager, Marketing & Communications!
You will be the creative force behind captivating campaigns that attract new visitors to our vibrant city. Reporting to the Director of Destination Marketing, you'll lead and execute Tourism Regina's marketing campaigns, digital strategy, and media relations. As a key member of our management team, you'll oversee and collaborate on department and city-wide projects, often working closely with the Director. Your role will involve strategic leadership in creating and executing detailed marketing plans, from creative briefs and stakeholder approvals to media placement and budget management.

As Tourism Regina continues to grow, you'll play a crucial role in building the team and providing direct leadership. If you're ready to bring fresh, creative ideas to Regina's tourism landscape, we want to hear from you!

Key Responsibilities:

• Lead efforts in establishing and maintaining a cohesive Tourism Regina brand across all internal and external communication channels. This includes strategic leadership in devising, implementing, and managing strategic marketing campaigns through detailed plans, creative briefs, stakeholder approvals, creative concepts, media plans/placement, and budget management, while continuously monitoring and analyzing campaign results to measure effectiveness.
• Lead the development of content for each of these different online channels, while maintaining a calendar for stakeholder approval and visibility to other team members. This includes gathering and analyzing performance metrics on existing content/channels to generate future content ideas, and regular reporting.
• Conduct market research, set measurable targets, and analyze data to recommend and execute effective strategies.
• Lead and manage Tourism Regina’s digital marketing strategy, including SEO, social media, email marketing, SEM, and new digital initiatives.
• Develop online content, maintain a content calendar, and analyze performance metrics for future content ideas and regular reporting.
• Oversee the creation and implementation of communications materials such as news releases, briefing notes, and internal/external communications.
• Manage relationships with external agencies and suppliers, ensuring consistent messaging and maximizing value. Maintain stakeholder relationships and facilitate partnerships to boost destination growth. Manage relationships with travel media and trade.
• Provide sound strategic communications and media relations advice on current and emerging issues with the ability to build credibility and trust.
• As part of the Communications, Service Regina and Tourism division, this position will also work closely with the city’s communications team and may be assigned projects that include overseeing the development and implementation of complex omni-channel communication strategies with key messages that resonate with the target audiences and tactics that achieve measurable objectives.

Key Qualifications:

• A bachelor’s degree in a relevant field such as Marketing, Communications, Business Administration, or a related discipline.
• Minimum of 5+ years of progressive experience in marketing, with a focus on digital communications, brand management, and strategic planning.
• Preference to those with direct government/municipal work experience.
• Expertise in planning, policy development, financial management, program evaluation, performance, risk management, and human resources.
• Understanding of City-specific and broader municipal issues, trends, and challenges, especially in tourism and marketing.
• Familiarity with marketing strategies, online brand awareness, reputation management, and social media profiles specific to Regina.
• Skills in developing and implementing innovative digital marketing and social media strategies, including knowledge of the latest trends, tools, and technologies.
• Competence in project management principles for leading diverse projects and using complex analytical tools and processes, such as statistical modeling and business analytics.
• Experience with integrated marketing, public engagement, interactive services, change management, corporate strategy, and media relations.
• Ability to lead/facilitate stakeholder groups, create written strategies, present complex issues, resolve conflicts, build consensus, and work collaboratively with internal teams and external stakeholders.
• Ability to proactively identify and initiate improvements in policies and processes, address complex issues creatively, and ensure alignment with organizational goals.

The Good Stuff:

There are many benefits to a career at the City of Regina, including:

• Hybrid work options for up to 1 day per week with flexibility where reasonable. Must reside within 100km of City of Regina limits.
• Schedule Days Off (SDOs) 12 paid days per year prorated.
• Benefits Package (no waiting period!)
  • Defined benefit pension, healthcare/flex spending account, long-term disability benefits, health, dental and life insurance, annual vacation, sick and lieu days
• Supported educational programs as a means of enhancing employee knowledge and skills by our Educational Assistance Program. Options for Long-term learning programs to provide opportunities for employees to work towards a designation, degree, etc.,
• Receive 50% off admission to City leisure facilities (Swimming, etc.),
• An inclusive and diverse work culture 

Note: Testing may be done to evaluate knowledge, skills and abilities.

Note: As per the City of Regina's Criminal Record Check Policy, the successful candidate is required to provide a satisfactory criminal record check.

Note: Successful candidates will be required to provide proof of acquired education.

Jurisdiction: Out of Scope 

Division: Communications, Service Regina & Tourism 

Department: Tourism 

Annual Salary: $77,207.00 - $102,942.00