All jobs in Marketing & Communication

The Opportunity:

The Communications Coordinator reports to the Manger, Communications. The successful candidate will serve in the Communications and Public Affairs department and assist in all aspects of the group’s work, including both internal and external communications, corporate communications, media relations, community involvement activities, brand marketing and product launches, corporate event planning and corporate digital communications.

The candidate will possess previous communications experience and can effectively communicate and engage with Maple Leaf Foods 13,000+ Team Members across more than25 facilities throughout North America. The candidate will work cross functionally with a variety of subject matter experts to support the Communications team’s programs that will drive engagement among Maple Leaf Foods.
The candidate will also work with media and agency partners. The candidate will be involved in supporting the team in a variety of communications campaigns, with the goal of supporting Maple Leaf Foods to communicate our Vision to be the most sustainable protein company on Earth and our Mission to Raise the Good in Food.  

To be successful, the candidate will have the ability to support multiple stakeholders with internal communications and support external campaigns, all while managing assigned deliverables on a timely basis, in a fast-paced setting.

This role seeks a combination of strong writing, strategic thinking, planning, strong organization, and a willingness to be a team player. An established knowledge, history and experience in the overall specialty of corporate communications and public relations is an asset.  

Any MLF team member interested in being considered for this role are encouraged to apply online by August 06. Applications received beyond that date are not guaranteed consideration.

Snapshot of a Day-in-the-Life:

Internal Communications

• Assist in identifying, coordinating and prioritizing strategic and tactical communications by maintaining a communications calendar of events to guide the team in long-term strategic planning.
• Create materials and content to support different internal initiatives (Food Safety Symposium, Food Security Symposium, Commemoration) that will inform and raise awareness of key organizational events, strategies and priorities.
• Build relationships and contacts with different departments to assist in developing communication materials for different internal campaigns and company initiatives.
• Support the Sr. Content Specialist in the creation, management, maintenance, and scheduling of stories on the internal communications intranet:
  • • Assist in developing meaningful content on the site and organizing an editorial calendar of regular content,
    • Assist in the monitoring and maintenance of content according to brand guidelines. This includes site administration and training other internal users as required,
    • Analyze data and analytics of article performance, on an as-needed basis.
  • Update important corporate documents, such as informational fact sheets, PowerPoint presentations, backgrounders and templates. Working with internal stakeholders including translation teams to manage updates and approval processes.

External Communications

• Assist with media monitoring and distribution, including analyzing morning media reports, distributing sensitive articles to internal departments.
• Write and seek approvals for external corporate communication materials including corporate fact sheets, key messages, Q&As and backgrounders.
• Support in updating corporate website content, provide website update recommendations and perform regular website audits for accuracy and consistency.
• Draft insightful and compelling blogs for the corporate website, on a variety of topics related to the Maple Leaf Foods business. Liaise and/or interview subject matter experts to write content, as needed. Pitch and produce creative ideas, according to SEO optimization.  
• Assist the Manager, Communications, with monitoring issues of corporate concern via traditional and social media.

What You’ll Bring:

• 2-3+ years of experience in communications including established skills in writing and editing, and planning and scheduling across multiple internal mediums.
• PR agency experience a strong asset.
• The candidate will possess a Bachelor’s degree or a diploma from an accredited college or university with specialization in communications, public relations, marketing, or related field of study.
• Experience in communication principles and practices, including familiarity in change management.
• Comfortable prioritizing and balancing multiple schedules and competing deadlines.
• Detail oriented and organized, and thrives in a fast-paced business environment.
• Demonstrates strong writing and editing skills.
• Communicates effectively with senior management, supervisors, and colleagues.
• Independent self-starter who works collaboratively and resourcefully within a team.
• Experience with web-based tools and Microsoft Office applications, including Outlook, Word, Excel, SharePoint, PowerPoint, and WordPress (SharePoint expertise considered an asset).
• Graphic design skills (Photo editing experience on Canva / Photoshop and/or video editing skills on Adobe Premiere) considered an asset.

What We Offer at Maple Leaf Foods:

• Being part of a high-performance, people-focused company that has an inspiring and unique vision to become the most sustainable protein company on earth, and a deep commitment to sustainable protein across North America.
• An inclusive company culture and a work environment that keeps our people safe, rewards excellence, and empowers everyone to learn and contribute their best.
• A hybrid work model that embraces remote work for eligible roles, helping team members achieve work-life balance—combining the best of both spending time working remotely, benefitting from focus time, and purposeful collaboration in the office setting. 
• Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs, including programs focused on improving mental health and wellbeing. These benefits start on your first day of employment.
• Defined Contribution Pension Plan with company matching that starts on your first day of employment.
• Learning and development opportunities, including workshops, ‘speaker series’ events, and resources that allow you to develop your skills and progress your career.
• Comprehensive tuition reimbursement program that supports continuous learning and development of our team members through investment in eligible degrees, diplomas, professional certification, or trades programs.
• Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

We are searching for a Manager, Marketing and Digital Engagement to join our Brand team based in Halifax, Nova Scotia.

Meaningful Benefits

Reporting to the Director of Marketing and Brand Integrity, the Manager of Marketing and Digital Engagement will be part of the Shannex Brand Team—a dynamic group of professionals who collaboratively lead marketing, sales, communications, creative services, and service excellence standards for every operating division in Nova Scotia, New Brunswick and Ontario. You will be supported and given opportunities to take your knowledge to new heights while doing meaningful work with an established and respected service provider in the healthcare sector. At the end of every day, you will know you have made a measured difference in the lives of our residents, communities and team members.

Additional benefits include:

• Comprehensive health and dental benefits plan including an Employee and Family Assistance Program
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (with employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of vendors offering perks and discounts through our WorkPerks program
• Access to continuing education and training through Shannex’s Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

As the successful candidate, you are a subject matter expert in campaign management (planning, tracking, creative development, asset trafficking, reporting), digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.

In this role, you will:

• Supports marketing, sales, employer brand, and business objectives by leading campaigns and projects; contributing to organizational content strategy; collaborating with Creative Services on asset development
• Manages agency partner relationships, projects, deliverables, reporting and sharing data from all available sources to enhance future plans/creative
• Provides expertise and hands-on support to improve and nurture Shannex’s various websites using our web content management system (CMS), as well as online profiles and listing sites
• Oversee regular digital auditing to ensure consistency and accuracy in messaging, working with internal and external content contributors/partners to ensure digital presence is optimized and adheres to best practices (SEO, UX, accessibility, structure/navigation)
• Applies a use case approach to identify opportunities for continuous improvement, leveraging automation to deliver well-timed, well-crafted content to those who matter most, working with partners and vendors to navigate platform integration, APIs and automation flows
• Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences by understanding flow of traffic and efficacy of content at all stages of the digital journey, from awareness and exploration to consideration, intent and celebration

About You

In addition to placing high value on continuous improvement, collaboration, and accountability, you bring:

• A passion for the healthcare sector and helping to connect people with meaningful information, opportunities and services that improve their quality of life.
• 7-10 years in progressive marketing roles with proven success in campaign development and/or management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience and data analysis/reporting.
• Digital campaigns, agency experience, copywriting, usability testing, social media management, accessibility standards, and Canadian Anti-Spam Legislation knowledge is considered an asset
• A Degree/Diploma/Certificate in Marketing, Digital Marketing, Advertising (or equivalent experience)
• Proficient in the use of Microsoft Office with prior experience in CRM/CMS, Google Analytics, Data Studio, SEO and Microsoft Forms (automation software would be considered an asset)
• Licenced driver and ability to travel occasionally

Marketing Specialist TV Brands

Who we’re looking for:

Rogers Sports & Media is looking for strong executor and strategic planner to help elevate our brands, social media and marketing presence across our TV portfolio. This role requires someone with strong creative sensibilities, social media skills, brand management skills, a detailed focus, and experience in briefing multi-facet campaigns with media agency, creative and internal media planning partners. You will play a key role in the development of industry-leading marketing campaigns for our audiences across all platforms. In addition, the ideal candidate will understand, analyze, and react to the rapidly evolving media landscape, marketplace and content consumption habits of audiences across Canada.

What you’ll do:

• Contribute to the brand strategy across the TV portfolio, developing the insight-driven roadmap for marketing-led growth
• Ensure the individual brand identity is consistent across all consumer touchpoints
• Assist with strategic planning and the full-year campaign planning process across the TV brands, with audience reach, acquisition and engagement in mind
• Contribute to the brand presence and content development across social media channels. Planning social media roll out campaigns (organic & paid), create and develop original social content, daily activity across socials and maintain community engagement.
• Leverage insights, analytics and trends to inform marketing and campaign strategies, in order to determine key tactics to grow audiences in both traditional and digital media environments
• Work collaboratively with programming, sales, digital and content/editorial teams to provide insights, ideate and produce best-in-class communications that drives ratings and revenue goals
• Support the Manager in agency planning and budget management process, taking the lead on key projects, and ensuring campaigns are delivered on time and on budget
• Be the knowledge base for all marketing touchpoints clearly articulating campaign goals and objectives to agency and creative partners to deliver effective marketing solutions
• Identify opportunities to grow brand visibility amongst core audience targets
• Ensure campaign delivery processes are clearly articulated to all stakeholders to manage the end-to-end process with internal and external partners, never missing a deadline
• Work closely with internal content and media teams optimize campaign effectiveness and achieve tactical objectives on owned and operated channels
• Contribute to a strong team culture of passionate marketing professionals, sharing insights and plans to ensure full team understanding and support
• Contribute to budget planning and executional excellent

What you bring:

• A solid understanding of the Canadian media environment and strong knowledge of the TV / entertainment industry
• Understanding and knowledge of social media – IG, FB, X, YouTube, Tik Tok
• Photoshop skills
• Experience in brand management, advertising development and/or campaign planning
• 3+ years marketing experience, with proven ability to work collaboratively with cross-functional teams to achieve campaign goals
• An analytical lens to maximise campaign performance and drive business growth via all advertising channels
• Demonstratable knowledge of broadcast, streaming and digital media
• Strong attention to detail with proven experience in development and delivery of high-profile, multi-channel campaigns
• Demonstratable experience across a broad range of media and an understanding of the purpose of media in the marketing funnel
• A proven ability to build strong and successful relationships with key stakeholders, taking initiative to help deliver results
• Strong work-ethic and a desire to contribute to a team that is focussed on success

This is a hybrid work position and will require you to be in office three days per week. You can choose which days in office work best for you!

Schedule: Full time
Shift: Day
Length of Contract: 12 Months
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 311747

Requirements:

Languages: Candidates must have knowledge of the English Language

Education: Candidates need standard educational qualifications such as a College/CEGEP
Experience: Candidates should have experience of 2 to less than 3 years
Area of specialization: Interactive/new media
Computer and technology knowledge: MS Office, MS Outlook, Adobe Photoshop, CSS, MS Excel, spreadsheet, electronic mail, HTML, and SQL 
Security and safety: Criminal record check

Physical Requirements:

• The candidates should be able to work effectively under pressure and demonstrate attention to detail in their work
• The candidates should be capable of meeting tight deadlines and thrive in a fast-paced environment
• The candidates should be able to manage a large workload efficiently, demonstrating attention to detail in their work

Other Requirements:

• The candidates should have a strong focus on client satisfaction and possess efficient interpersonal skills
• The candidates should demonstrate excellent oral and written communication abilities, striving for accuracy in their work
• The candidates should exhibit flexibility in their approach to tasks and be strong team players, quick learners

Candidate Status:

• Canadian citizens and permanent or temporary foreign workers of Canada are eligible for this position
• International Candidates who don’t have a valid Canadian work permit also can apply

Responsibilities:

• The candidates should be able to respond to inquiries from members of the business community concerning development opportunities and act as a spokesperson for an organization
• The candidates should be able to advise clients on advertising or sales promotion strategies and assist in the preparation of brochures, reports, newsletters, and other materials
• The candidates should be able to coordinate special publicity events and promotions, develop and organize workshops, meetings, ceremonies, and other events for publicity, fundraising, and information purposes
• The candidates should be able to develop, implement, and evaluate communication strategies and programs, initiate and maintain contact with the media
• The candidates should be able to develop a portfolio of marketing materials, evaluate customer service and store environments, and conduct online marketing, E-commerce, and website promotions
• The candidates should be able to develop marketing strategies, ensure appropriate business/commercial licenses are in place, and deliver presentations at conferences, workshops, or symposia

How to apply:

If the position is fit for you and the basic requirements are fulfilled then you can now apply directly to the employer (along with your Resume) through the below-mentioned details

By email
[email protected]

Are you an exceptional communications professional with an interest in large-scale public transit infrastructure projects? Our Integrated Infrastructure Services (IIS) department is currently managing the construction of new lines within Edmonton's LRT network—a monumental undertaking with significant city-wide benefits. If you're passionate about expanding public transit options and eager to contribute your skills to a high-performing communications team, join us as a Communications Advisor and help shape the future of LRT in our city!

The City of Edmonton is looking for two experienced communications professionals to join the Integrated Infrastructure Services Department, supporting the LRT Expansion and Renewal Branch.

IIS designs and delivers infrastructure for Edmonton on behalf of City Council and residents. The Communications Advisors will work closely with other team members, construction project managers and consultants to provide integrated communications services for the department.

As a Communications Advisor for this department, you will join a high-performing team dedicated to informing Edmontonians on the progress of new LRT lines as they are constructed. In this position, your strong writing skills will make complex information accessible for Edmontonians. You will take a strategic approach to plan and deliver communications that achieve both the department’s and the City’s goals.

What will you do?

• Collaborate with colleagues on the IIS team to develop and implement integrated communications, engagement and external relations plans
• Lead, develop, manage and implement integrated marketing and communications strategies and tactics for both external and internal audiences
• Collaborate with other communications, engagement and external relations teams across the organization to support the business needs of IIS and the City of Edmonton
• Identify emerging issues and provide timely advice, responsive issues management and effective strategies to mitigate risks to the organization’s reputation
• Manage media relations, plan and manage proactive and reactive media events, develop consistent messaging and coach spokespeople
• Work with both internal and external support services, such as designers, research companies and marketing agencies, to help create effective strategies to meet the business needs of the department
• Write news releases, public service announcements, media advisories, brochures, newsletters and other communications products
• Edit, develop and update online and 311 content for programs, projects and initiatives
• Use diverse communications tools and tactics, such as capturing on-site video/photo and drafting engaging posts for social media, to meet communications goals
• Perform other related duties as required

Qualifications

• Degree in communications, public relations or related discipline with a minimum of two years of progressively responsible experience in a corporate communications, public relations or public affairs position; OR
• Diploma in communications, public relations or related discipline with four years of progressively responsible experience in a corporate communications, public relations or public affairs position

Assets: 

• Accreditation in the International Association of Business Communicators (IABC) or Canadian Public Relations Society (CPRS)
• Knowledge of City of Edmonton initiatives and programs related to infrastructure design and construction
• Experience working in communications for a large organization, institution or municipal government

Skills required for success: 

• Exceptional writing, editing and storytelling skills with extensive knowledge of communications practices, principles and techniques, and considerable experience or knowledge in allied fields, such as advertising, creative services, audio and visual production, social media and content creation
• Demonstrated ability to build strong working relationships with colleagues at all levels of an organization, including senior leaders managing operational and policy/program areas, and contractors or consultants
• Superior issues identification, management and media relations skills
• Excellent verbal, interpersonal and presentation skills
• Excellent project management and event planning skills
• Experience and proficiency with contemporary computer technologies (e.g. Google platform, Adobe suite, etc.)
• Ability to work outside of regular business hours to provide support at public events
• Alignment to our Cultural Commitments and Leadership Competencies Our Culture
• Embracing a culture of equity, diversity, reconciliation and inclusion Art of Inclusion

Up to 2 permanent full-time positions

Hours of Work:40 hours per week, Monday to Friday.

The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

Salary Range:$43.617 - $54.961 (Hourly); $91,072.30 - $114,758.57 (Annually)

Talent Acquisition Consultant:AS/SG

IND 123

Classification Title: Public Information Officer II
Posting Date: Jul 16, 2024
Closing Date: July 30, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 2 - Permanent Full-time
Union: CSU 52
Department: Integrated Infrastructure Services
Work Location(s): MNP Tower, 10235 101 Street NW Edmonton T5J 3G1

Application Close: 30/07/2024

WHAT YOU NEED TO KNOW

• Language Requirement: English oral, reading, writing       
• Police Record Check: The successful candidate will be required to complete a Criminal Records and Judicial Matters Check with the Police Services detachment in their jurisdiction to the City of Ottawa’s satisfaction.; Police record checks completed by a third-party company will not be accepted.  
• Experience and formal training combined with demonstrated performance and ability may substitute for stipulated academic requirements. 
• Please save a copy of the job poster. Once the closing date has passed, it will no longer be available. 

We wish to thank all applicants for their interest and effort in applying for this position. Only candidates selected for interviews will be contacted. 

Reporting to the Marketing and Communications Manager, the incumbent plans, develops and implements marketing strategies for the faculty and staff. Coordinates the faculty's social media, actively develops promotional tools for services, programs and events, and programs and events, and ensures that the faculty's visual identity is respected.

In this role, your responsibilities will include:

• Promotional Strategies: Establish strategies to promote faculty services, programs and activities taking advantage of social media, print media, the University's network of marketing groups and others as needed. Participates in the planning of various events organized or scheduled at the faculty to provide marketing support and anticipate needs.

• Production of promotional materials: Identify the needs and expectations of staff members in relation to faculty events, services and activities. Create promotional materials for faculty events and services, such as promotional posters. Provide graphic design services for faculty projects. Select, design, order and establish distribution parameters of promotional materials for the faculty and its events.

• Evaluation: Monitor and track marketing campaigns, including the preparation of reports and analysis. Provide feedback and suggest improvements for future promotional activities. Review trends and keep abreast of best practices in marketing, particularly in the context of the university and higher education faculty. 

• Visual identity and increased visibility: Develop a visual identity for the faculty and occasionally for larger events, such as a faculty-organized conference. Maintain an up-to-date list of internal and external events that involve the faculty and/or staff in order to establish appropriate strategic marketing plans.

What you will bring:

• Postsecondary education in marketing, in a related field, or an equivalent combination of education and work experience.

• At least one year’s experience in marketing or in similar duties.

• Ability to work with minimum supervision, take the initiative, and remain self-motivated.

• Proven ability to be diplomatic and tactful.

• Organizational skills, with the ability to work well under pressure to meet deadlines. 

• Ability to coordinate multiple tasks or projects simultaneously.

• Creativity and ability to translate an idea from concept to graphic design.

• Experience in using various graphic design software.

• Experience in using computer hardware and software such as word processors, spreadsheets, databases, email, and the Internet.

• Bilingualism – French and English (spoken and written).

Key Competencies at uOttawa:
Here are the required competencies for all or our employees at uOttawa: 

Planning: Organize in time a series of actions or events in order to realize an objective or a project. Plan and organize own work and priorities in regular daily activities.
Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.
Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.
Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.

• Posting Period:  05-Jul-2024 to 26-Jul-2024

•  

The Strategic Public and Employee Communications (SPEC) Division delivers effective marketing and communications to the public and City staff. Through a centralized, centres of excellence approach that nurtures growth and opportunities for its staff, SPEC will focus on proactive storytelling that puts the City, and its divisions – as partners – at the centre. Integrated communications and marketing activities will align with the broader

organizational strategy and drive measurable impact.

SPEC, a high-performing and fast-paced division, is currently seeking a highly-skilled Senior Communications Advisor to join the division’s Public Education, Marketing & Creative Centre of Excellence. Successful candidates are seasoned communicators with a track record that clearly demonstrate creative communications approaches, are comfortable leading teams and have experience with issues management strategies and emergency communications. They will not shy away from challenges, will build and maintain strong relationships, have high political acumen, seek out unique communications opportunities, anticipate and manage risk, advocate for continuous improvement, be passionate storytellers for Toronto and commit to going above and beyond in service delivery and innovation.

Applicants interested in other Centres of Excellence are encouraged to apply for future opportunities. You will be prompted to indicate your preference in your application.

Major Responsibilities for all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

• Builds collaborative relationships with senior management, partner divisions, other interested parties, and staff across SPEC division to ensure effective implementation of communication tactics and to have oversight over emerging issues.
• Provides timely and knowledgeable strategic communications leadership and counsel as well as direction to City divisions on both a proactive and reactive basis.
• Provides strategic communication leadership after hours while on standby, after business hours and on weekends as directed.
• Responds in a timely manner to media and other requests for information on City programs and services and provides communications leadership when incidents or emergencies take place after hours.
• Monitors Council and Committee agendas and directives, interested parties, other municipalities, federal and provincial government announcements and legislation and media coverage to determine impact on the City and provides counsel to divisional management.
• Creates benchmarks and adopts a strategic approach that considers industry best practices to ensure communications are rooted in measurement and strategy.
• Manages and oversees the delivery of strategic communications/issues management services for highly sensitive, high-profile and contentious matters that have city-wide implications.
• Mentors and supervises staff within the division to promote best practices, provide advice and to establish a professional and well-respected communications service.

Public Education, Marketing and Creative Centre of Excellence team:

The Public Education, Marketing and Creative Centre of Excellence is responsible for creating compelling narratives to inform and educate the public through traditional, paid social and digital advertising campaigns and creative treatments to achieve strategic objectives. The Senior Communications Advisor needs to be a creative, out of the box thinker and storyteller.

Major Responsibilities:

• Embraces innovation and excels at visual storytelling while working to reach diverse audiences.
• Writes strong and compelling headlines and messaging.
• Creates and executes integrated marketing campaigns including measuring results
  and reporting.
• Brings complex ideas and information to life in accessible ways.
• Leads and collaborates to drive forward team’s annual objectives and special projects.
• Digital content creation, as well as working with third-party creatives and/or videographers, photographers or other vendors.
• Strengthens the City’s brand voice and identity.

Media Relations and Issues Management Centre of Excellence team:

The Media Relations and Issues Management Centre of Excellence is responsible for developing and delivering media relations and issues management strategies and activities for the City. The Senior Communications Advisor will provide leadership and counsel to the City including leading communications responses for reputational issues, providing crisis communications expertise, leading in rapid response situations and developing collaborative relationships across the organization.

Major Responsibilities:

• Leads a variety of complex programs and projects.
• Identifies and anticipates reputational risks, monitors and advises on emerging issues that can affect the City's brand and the achievement of its goals.
• Develops and operationalizes communication strategies that protect and/or enhance the City's reputation and ensures senior City officials are prepared in advance to respond to challenges.
• Provides communications leadership when events, major incidents, rapid response situations or declared emergencies as directed, working quickly and effectively across all platforms in challenging conditions.
• Serving as a spokesperson and conducting media training for key spokespeople.

Strategy and Relationships Centre of Excellence team:

The Strategy and Relationships Centre of Excellence is responsible for providing strategic, expert communications leadership to City staff including leading proactive and innovative strategy development and planning, project management, anticipating and coordinating strategic communications needs against corporate objectives and priorities, developing collaborative relationships, and monitoring and measuring results.

Major Responsibilities:

• Identifies, develops, and implements strategic and innovative, large-scale, multi-channel communications plans that detail results-oriented action plans that consider both internal and external proactive and reactive strategies, issue management, digital and media strategies and tactics that are rooted in measurement and strategy.
• Leads the development of overall strategy, the execution of communications campaigns and the management of budget to ensure corporate-wide issues are effectively managed.

• Project manages and measures and evaluates work while reporting out regularly to senior leaders.
• Leads and co-ordinates project teams to ensure that all communications strategies and corporate-wide issues are managed effectively.
• Works closely with senior City leaders and staff to build strong relationships and establish clear priorities.

Key Qualifications of all Senior Communications Advisor positions across SPEC Centre of Excellence Teams:

1. Post-secondary education in a discipline pertinent to the job function, such as Journalism, Communications, Marketing or combined equivalent of education and experience.
2. Extensive experience in a Corporate Communications, Public Affairs or Marketing environment in a major public or private sector organization.
3. Extensive experience in proactive and responsive strategic communications, media relations, issues management and crisis communications and experience providing advice to senior staff and officials in these areas.
4. Extensive experience in developing effective strategies to make data and evidence informed decisions for ongoing media, social media and issues monitoring, research, and analysis, pivoting as necessary and capturing lessons learned.
5. Proven ability to provide leadership to communications, staff and other interested parties.
6. Proven ability to influence and build collaborative relationships across a broad spectrum of stakeholders, both internal and external to the organization.
7. Ability to handle sensitive and confidential information with a high degree of discretion and professionalism.
8. Excellent organizational skills and attention to detail, with the ability to work in a high-volume, high-stress and politically sensitive environment, while delivering a high-volume of projects under tight deadlines.
9. Superior oral and written communication skills along with proven and excellent writing and editing skills for media and other audiences.
10. Knowledge of outreach techniques for diverse audiences including multilingual and specialized media and community organizations, applying an inclusive and culturally sensitive lens to communications.
11. A team player, with a passion for serving the people of Toronto and telling the City’s stories.
12. A proven storyteller who has passion and experience for bringing together compelling narratives that resonate with people.
13. Training in Incident Management System (IMS) and knowledge of emergency management best practices is considered an asset.
14. Experience as a media spokesperson an asset.

The Edmonton Election is a large-scale, multi-stakeholder, complex, and highly legislated civic project that occurs every four years with very tight and legislated timelines. The Edmonton Election enables Edmontonians to vote for Mayor and Council and Edmonton Public or Edmonton Catholic school board trustees. The Communications Coordinator supports the implementation of the 2025 Election Strategic Communications Plan by drafting communications for various mediums, managing logistics for public information events and drafting presentations and information materials.

What will you do?

• Draft and execute content for social media, web, brochures and newsletters to align with the communications plan
• Manage public information advertising in accordance with the plan
• Coordinate the production of audiovisual, digital and print materials across City of Edmonton departments and external vendors to ensure quality and to meet deadlines
• Edit and review materials for readability, grammar and quality
• Assist in developing scripts and key messages for 311
• Organize the distribution of voter information cards and other materials
• Prepare public service announcements, media advisories, speaking notes and presentations as needed
• Monitor social media trends, propose responses and provide support
• Offer feedback post-events, highlighting successes and areas for improvement

Qualifications

• Graduation from a 2 year accredited post secondary institute or college program with coursework related to the public relations field
• Minimum of 2 years experience in a designated public relations, public affairs or public information position

Assets: 

• Knowledge of public relations principles and techniques
• Knowledge of photography, photo equipment, audio-visual equipment, computer hardware and software
• General knowledge of allied fields of advertising, news media, publication, graphic design, printing and audio-visual

Skills required for success:

• Experience in delivering marketing communications materials
• Working knowledge of communications, marketing, advertising, media, social media and design coordination, event planning and print production
• Excellent written and verbal communications skills
• Ability to establish effective working relationships with personnel at all levels of civic service, outside agencies and organizations
• Ability to work in a fast-paced environment with strict deadlines
• Strong organizational, prioritization and time management skills
• Ability to work independently and in a team environment
• Alignment to our Cultural Commitments and Leadership Competencies (https://bit.ly/4brRrXm) 
• Embracing a culture of equity, diversity, reconciliation and inclusion (https://bit.ly/3hd2d95)

Conditions of Employment:

• Hours of Work:  33.75 hours per week
• The weekly hours of work for this position are currently under review and may change at a future time. Any changes will be made in accordance with the City of Edmonton/Civic Service Union 52 collective agreement and the incumbent will be notified in advance.

Work Environment:

• This role has minimal physical demands and takes place within an office environment.
• Note: This position may be eligible for a hybrid work arrangement with the flexibility to work from both home and the worksite as per the Letter of Understanding between the City of Edmonton and Civic Service Union 52.

Up to 1 temporary, benefits-eligible position that may continue for up to 18 months

Salary Range: $36.125 - $45.416 (Hourly); $63,643.220 - $80,011.640 (Annually)

Talent Acquisition Consultant: SM/MZ

Classification Title: Public Information Officer I
Posting Date: Jul 03, 2024
Closing Date: July 10, 2024 11:59:00 PM (MDT)
Number of Openings (up to): 1 - Project Term (Up to 36 months) Full-time
Union: CSU 52
Department: Office of the City Manager
Work Location(s): Elections Office, 16304 - 114 Ave Edmonton T5J 3R8

Reporting to the Manager, B2B Marketing and Communications, the B2B Marketing and Communication Manager is a critical role supporting our internal business partners the Global Sales branch in planning, executing, creating, and implementing B2B content, campaigns, and Sales communications materials. As a member of the Air Canada Brand team, this role brings the best of the brand to a valuable external customer base, adding value to all campaigns and outputs in serving the leadership and stakeholders in the Global Sales team. 

Responsabilities:

• Develop and execute a range of regular external sales and marketing communications to engage and retain targeted B2B customers, such as weekly newsletters, customer emails, and social media content via Hootsuite Amplify. 
• Create and implement integrated multi-channel travel trade media marketing plans that promote routes/network, product, and brand marketing campaigns for travel trade and other external B2B audiences as needed, working with the Air Canada Creative Studio and agency resources, as needed. 
• Collaborate with members of the Global Sales team to create and distribute sales collateral and promotional materials (such as flat-sheets, brochures, presentations, etc.) that promote routes, network, product, for travel trade and other external B2B audiences for use by Air Canada Global Sales at customer meetings, events, conferences, etc. 
• Support the Sales Program Management team with travel agent engagement tactics, such as development of landing pages, e-commerce updates, promotional plans, or execution of customer contests, as well as optimizing digital presence on the Air Canada Agent Portal 
• Work with the Manager, Events, to provide content support for conferences and events, and create customer communications for customer events such as invitations, landing pages, and post event follow-ups. 
• Write, adapt and develop B2B content based on business and commercial inputs from various internal stakeholders (Global Sales, Corp Comm, Brand, etc) for distribution through owned and paid channels. 
• Manage Integrated B2B Marketing calendar, working with cross-functional team members to keep it updated with all ongoing marketing and sales activations across our B2B channels, and that it aligns with all communications objectives 
• Follow established processes and timelines to work with internal teams to deliver projects on time and on brand 
• Manage the day-to-day monitoring, planning, budgeting, and reporting on trade media spend, and make recommendations on tactics and approach, and contribute to annual planning and calendarization of campaigns. 
• Use your experience to troubleshoot and communicate as needed to ensure effective results 
• Be a subject-matter expert, information-resource to business units in Global Sales, building strong working relationships with internal and external partners. 
• Monitor market trends and competitor activities, and provide the Brand and Sales  teams with insights and strategic point of views. 
• Contribute to the achievement of corporate annual objectives and targets with integrity 
• Participate in the annual marketing sales communications planning process

Qualifications

• University degree in Communications, Marketing, or equivalent and 3-5 years of relevant experience 
• Excellent communication skills (written and oral), attention to detail with exceptional editing and writing skills, with an eye to continuous improvement and creativity 
• Possess an energetic and tenacious attitude  
• Flexible, takes initiative, values cooperation, and excels in building positive relationships, with a strong commitment to teamwork and accountability 
• Able to respond, influence and proactively create mutually acceptable solutions, always with Air Canada best interests in mind 
• Strong interpersonal and organizational skills, proven customer-centric orientation and ability to work with various internal stakeholder levels 
• Comfort in managing the marketing brief process and working with internal creative resources, helping manage the review, approval, and translation process 
• Proven organizational and prioritization skills with ability to work under pressure and meet deadlines 
• Ability to multi-task while at the same time never sacrificing quality 
• Willingness and flexibility to work outside of regular operating hours and travel from time to time as required 
• Good understanding of, and experience in airline industry (passenger environment, sales and marketing structures, methodologies, overall objectives and strategies), an asset 
• Advanced knowledge of Microsoft Office programs Word, PowerPoint and Excel  
• Bilingual (English and French) an asset 

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.

Linguistic Requirements

Based on equal qualifications, preference will be given to bilingual candidates